WFA CEO: 2016 in review
WFA CEO Stephan Loerke reflects on the year 2016
Digital Governance Exchange: 2015 Year in Review
Good digital governance is increasingly being recognised as a key enabler of progress, allowing companies to embrace technologies…
CMO FORUM: 2015 Year in Review
CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the…
IMC FORUM: 2015 Year in Review
Six years since the launch of the WFA IMCFORUM in 2009, the network has grown significantly in size and geographical footprint.
MEDIA FORUM: 2015 Year in Review
2015 saw global ad markets rise by 4% to over $540 billion.
CDO FORUM: 2015 Year in Review
The digital economy has given rise to Google, Apple, Facebook and Amazon.
SOURCING FORUM: 2015 Year in Review
In recent years much of the industry trade press has lamented the encroachment of procurement on marketing spend.
Responsible Advertising and Children Programme: 2015 Year in Review
2015 continued to see marketing to children grab the headlines.
INSIGHT FORUM: 2015 Year in Review
The INSIGHTFORUM was launched in 2014 and reflects a growing demand from WFA members to optimise market research and consumer…
Policy Action Group: 2015 Year in Review
2015 was punctuated by the rise in an existential threat to the advertising ecosystem, global policy challenges and a landmark…
WFA CEO: 2015 in review
WFA CEO Stephan Loerke reflects on te year 2015