Benchmark on Global digital marketing organisation/configuration

Benchmark on Global digital marketing organisation/configuration

Marketing Organisation & Strategy
1 minute read

This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as the strengths and opportunities associated with setting up a separate digital organisation.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
9 March 2015

This content is exclusively available for WFA members.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
9 March 2015

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