Digital In-Housing Benchmark - An Agency POV (Second Instalment)

Digital In-Housing Benchmark - An Agency POV (Second Instalment)

Media
1 minute read

WFA benchmark on In-housing Digital Media, from an agency point of view

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
24 January 2023

Background:

  • A WFA member has been seriously considering in-housing their programmatic media and social/search.
  • This accounts for 50% of their current media agency’s revenue in some markets.
  • The member recognises that this move could disincentivise agencies, both now and in the future.
  • WFA was asked to reach out to agencies to understand how this would impact relationships from their perspective.
  • No client or agency names were mentioned.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
24 January 2023

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