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  1.    Capability Forum Meeting Overview (March 2024)
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    Capability Forum Meeting Overview (March 2024)

    Overview of Capability Forum held remotely on 21st March 2024.

    Read more about "Capability Forum Meeting Overview (March 2024)"
  2.    Measuring Marketing Capability Impact
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    Measuring Marketing Capability Impact

    WFA report on marketing capability impact measurement, conducted in partnership with Oxford

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  3.    APAC Spotlight: Creative briefing - using AI to stoke EI
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    APAC Spotlight: Creative briefing - using AI to stoke EI

    WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…

    Read more about "APAC Spotlight: Creative briefing - using AI to stoke EI"
  4.    Tackling the nitty gritty of Generative AI
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    Tackling the nitty gritty of Generative AI

    No new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to…

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  5.    Brands are trailing on data transformation
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    Brands are trailing on data transformation

    If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…

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  6.    Benchmark: Internal brand communications and engagement
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    Benchmark: Internal brand communications and engagement

    WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.

    Read more about "Benchmark: Internal brand communications and engagement"
  7.    Spotlight: Housekeeping: In-house agency trends and challenges
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    Spotlight: Housekeeping: In-house agency trends and challenges

    WFA webinar on in-house agency trends and challenges

    Read more about "Spotlight: Housekeeping: In-house agency trends and challenges"
  8.    Spotlight: Creative briefing - using AI to stoke EI
    CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology

    Spotlight: Creative briefing - using AI to stoke EI

    WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…

    Read more about "Spotlight: Creative briefing - using AI to stoke EI"
  9.    In-housing set for rapid and continued growth at major multinationals
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    In-housing set for rapid and continued growth at major multinationals

    According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…

    Read more about "In-housing set for rapid and continued growth at major multinationals"
  10.    Better Marketing podcast 2023 key learnings
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    Better Marketing podcast 2023 key learnings

    This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for…

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  11.    Benchmark: Marketing Capability Investment
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    Benchmark: Marketing Capability Investment

    This new WFA member benchmark dispels the myths on capability investment.

    Read more about "Benchmark: Marketing Capability Investment"
  12.    In-House Forum Meeting Overview (Oct 2023)
    Organisation & structure

    In-House Forum Meeting Overview (Oct 2023)

    Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency…

    Read more about "In-House Forum Meeting Overview (Oct 2023)"

Our upcoming events

See all events
  1. CMO Forum APAC

    Singapore Singapore

    18 Apr 2024

    For global/regional Chief Marketing Officers

    More information Register for this meeting

  2. Open to all GARM members

    More information Register for this meeting

  3. Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).

    More information Register for this meeting

  4. Media Forum APAC

    Singapore Singapore

    24 Apr 2024

    Meeting for global/regional media directors or similar

    More information Register for this meeting

  5. A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities 

    More information Register for this meeting

  6. The past few years have seen the emergence and evolution of virtual production.

    More information Register for this meeting

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