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I subscribeIn this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…
Matt Prohaska, Lauren Coppin and Michael Ouellette from Prohaska Consulting as we hear more on what should…
According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…
WFA member benchmark exploring the SOW process
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
WFA member benchmark exploring global marketing organisation transformation
WFA member benchmark on industry best practices for building capability specifically around sustainability topics
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
Members of WFA’s CMO Forum in Asia-Pacific met during Marketing Matters in Singapore, focusing on the value equation for…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
The Economist’s predictive look to the year ahead. Tom Standage will provide an exclusive, first insight into the top 10 topics of the upcoming The World Ahead 2025 report.
In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.
For global/regional in-house agency leaders and specialists
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.