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I subscribeMarketing operations is ramping up its role and taking on a more strategic function as major multinationals seek to transform their…
We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.
As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…
How to optimise content production globally while remaining relevant and effective locally.
The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19…
This document provides an overview of results of a study into marketing operations amongst WFA members, run in March 2020.
Overview of the Sourcing Forum held remotely on May 7th, 2020.
This WFA benchmark gathered recommendations for global social media agencies.
This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
Overview of the CMO Forum held remotely on April 30, 2020.
This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19…
In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper…
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
Read more about Global Marketer Week 2024.
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
The AGM will take place in Toronto, Canada from 13.30 - 14.30 ET.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.