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I subscribeWFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…
This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…
This WFA member survey covers our member's corporate sustainability practices.
This WFA member benchmark covers strategies used by members on increasing data privacy-related awareness of their marketing…
This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related…
This WFA member benchmark covers how brands are structuring workload and responsibility regarding digital marketing within their…
This WFA member benchmark covers how WFA members handle slow moving or obsolete (SLOB) products.
This WFA member benchmark covers recommendations for shopper agencies in Western Europe.
A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…
The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…
The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation…
During this webinar you can hear from Greg Paull, Principal & Co-Founder, R3, as he offers a global overview of the current…
This meeting is for WFA DEI Taskforce members only.
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
Read more about Global Marketer Week 2024.
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.