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I subscribeRupen Desai provokes the need to move from extractive growth to a different value creation model, one where people, the planet and…
Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…
The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…
WFA podcast host, David Wheldon, speaks with Rob Cameron, Global Head of Public Affairs at Nestlé, about what can marketers…
WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments
Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023
D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…
We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…
A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…
WFA podcast host David Wheldon speaks with Gordon Crovitz, Co-founder at NewsGuard, about brand safety and how to ensure that the…
Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
WFA benchmark on In-housing Digital Media, from an agency point of view
26 Sep 2023
In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a real challenge for advertisers (CPGs in particular).
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
Generative AI can’t make big decisions for you, but it can help you make better decisions.
Meeting for global/regional media directors or similar
28 Sep 2023
Join Marina Petrova, CEO of Intentful who will explore GenAI’s diverse applications in marketing.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.