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  1.    Spotlight: Navigating global media demand and pricing trends – 2023 & beyond
    ChannelsMedia governanceMarketing operations

    Spotlight: Navigating global media demand and pricing trends – 2023 & beyond

    We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…

    Read more about "Spotlight: Navigating global media demand and pricing trends – 2023 & beyond"
  2.    Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
    Digital policyMarketing technologyData-driven marketingMarketing technology

    Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow

    A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…

    Read more about "Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow"
  3.    WFA Better Marketing Pod Ep 24: on brand safety with Gordon Crovitz, NewsGuard
    Brand safetyBrand safetyBrand reputation

    WFA Better Marketing Pod Ep 24: on brand safety with Gordon Crovitz, NewsGuard

    WFA podcast host David Wheldon speaks with Gordon Crovitz, Co-founder at NewsGuard, about brand safety and how to ensure that the…

    Read more about "WFA Better Marketing Pod Ep 24: on brand safety with Gordon Crovitz, NewsGuard"
  4.    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

    Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"
  5.    Digital In-Housing Benchmark - An Agency POV (Second Instalment)
    ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

    Digital In-Housing Benchmark - An Agency POV (Second Instalment)

    WFA benchmark on In-housing Digital Media, from an agency point of view

    Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"
  6.    WFA Benchmark: Media Ad Servers in a Constantly changing environment
    Marketing technologyData-driven marketingMarketing technology

    WFA Benchmark: Media Ad Servers in a Constantly changing environment

    A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…

    Read more about "WFA Benchmark: Media Ad Servers in a Constantly changing environment"
  7.    WFA Forum Connect - Amsterdam 2022
    Brand reputation

    WFA Forum Connect - Amsterdam 2022

    Mark Ritson responds to interim results from WFA’s global study on marketing effectiveness, sharing his perspective on the…

    Read more about "WFA Forum Connect - Amsterdam 2022"
  8.    Media Forum Meeting Overview (20th October 2022)
    Media InnovationNew Media OpportunitiesMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technology

    Media Forum Meeting Overview (20th October 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022

    Read more about "Media Forum Meeting Overview (20th October 2022)"
  9.    Benchmark: Job description for capability role
    Marketing capabilities

    Benchmark: Job description for capability role

    A benchmark on examples of job descriptions for (junior) marketing capability roles. 

    Read more about "Benchmark: Job description for capability role"
  10.    Benchmark: Recommended tools for in-house agency operations
    Marketing capabilities

    Benchmark: Recommended tools for in-house agency operations

    WFA member benchmark on recommended tools/systems/apps to support in-house agency operations. 

    Read more about "Benchmark: Recommended tools for in-house agency operations"
  11.    Spotlight: Go faster with less
    ProductionMarketing operations

    Spotlight: Go faster with less

    Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…

    Read more about "Spotlight: Go faster with less"
  12.    WFA Benchmark: Web tracking in a cookieless world
    Media measurementNew Media OpportunitiesMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology

    WFA Benchmark: Web tracking in a cookieless world

    A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…

    Read more about "WFA Benchmark: Web tracking in a cookieless world"

Upcoming events

See all events
  1. External meeting: ProcureCon Marketing 2023

    London United Kingdom

    06 Jun 2023

    We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 6-8, at etc. venues Country Hall in London. 

    More information Register for this meeting

  2. In-House Forum

    06 Jun 2023

    For global/regional in-house agency leaders and specialists

    More information Register for this meeting

  3. WFA Forum Tokyo

    Tokyo Japan

    07 Jun 2023

    For global/regional marketing and connection planning leaders

    More information Register for this meeting

  4. WFA members have been offered complimentary tickets to attend this Double Verify/Campaign event taking place in London on 9th June 2023.

    More information Register for this meeting

  5. Media Forum

    08 Jun 2023

    Meeting for global/regional media directors or similar

    More information Register for this meeting

  6. A webinar with BVA BDRC Asia on Customer Effort analysis

    More information Register for this meeting

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