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  1.    Survey on Global Marketing Category Management
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    Survey on Global Marketing Category Management

    Research on the management, supply base and sourcing resources against over 15 marketing categories.

    Read more about "Survey on Global Marketing Category Management"
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    Benchmark on managing usage rights

    Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…

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  3.    Survey on digital resource engagement with brand marketing
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    Survey on digital resource engagement with brand marketing

    Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

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  4.    IMC FORUM Meeting Overview Singapore May 2015
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    IMC FORUM Meeting Overview Singapore May 2015

     

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  5.    Integrated Agency Management
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    Integrated Agency Management

     

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  6.    Benchmark on Recommended Experiential Agencies in Mexico
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    Benchmark on Recommended Experiential Agencies in Mexico

    Benchmark on Recommended Experiential Agencies in Mexico.

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  7.    IMC FORUM Meeting Overview London April 2015
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    IMC FORUM Meeting Overview London April 2015

     

    Read more about "IMC FORUM Meeting Overview London April 2015"
  8.    Survey on Digital Transformation
    Marketing technologyDigital transformationMarketing technologyMarketing technology

    Survey on Digital Transformation

    The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…

    Read more about "Survey on Digital Transformation"
  9.    Marketing in Africa Interim regional survey results
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    Marketing in Africa Interim regional survey results

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…

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  10.    Benchmark on supporting ecommerce with digital marketing
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    Benchmark on supporting ecommerce with digital marketing

    Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

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  11.    Survey on digital investment trends and digital agency management
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    Survey on digital investment trends and digital agency management

    Survey looking at current and future projected digital marketing investment trends among WFA members.

    Read more about "Survey on digital investment trends and digital agency management"
  12.    7 Deadly Sins of Marketing
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    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

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  1. ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.

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  2. Global Marketer Week

    Toronto Canada

    14 May 2024

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    14 May 2024

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    14 May 2024

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  5. Annual General Meeting (virtual)

    Toronto Canada

    14 May 2024

    The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.

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    Toronto Canada

    15 May 2024

    For CMO’s and marketing leaders

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