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  1.    Reflections on 2024: Inclusion, Innovation, and the Future of Marketing
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    Reflections on 2024: Inclusion, Innovation, and the Future of Marketing

    In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…

    Read more about "Reflections on 2024: Inclusion, Innovation, and the Future of Marketing"
  2.    Spotlight: 3rd Party Cookies live on… but not for long!
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    Spotlight: 3rd Party Cookies live on… but not for long!

    Matt Prohaska, Lauren Coppin and Michael Ouellette from Prohaska Consulting as we hear more on what should…

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  3.    Three-quarters of brands want to change their agency remuneration model
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    Three-quarters of brands want to change their agency remuneration model
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    According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…

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  4.    Benchmark: Scope of Work (SOW) Process
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    Benchmark: Scope of Work (SOW) Process

    WFA member benchmark exploring the SOW process

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  5.    Knowledge Spotlight – Sponsorship Strategy 101
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    Knowledge Spotlight – Sponsorship Strategy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight – Sponsorship Strategy 101"
  6.    Knowledge Spotlight: Martech Infrastructure 101
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    Knowledge Spotlight: Martech Infrastructure 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Martech Infrastructure 101"
  7.    Benchmark: Global Marketing Organisation Transformation
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    Benchmark: Global Marketing Organisation Transformation

    WFA member benchmark exploring global marketing organisation transformation

    Read more about "Benchmark: Global Marketing Organisation Transformation"
  8.    Benchmark: Sustainability Capability
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    Benchmark: Sustainability Capability

    WFA member benchmark on industry best practices for building capability specifically around sustainability topics

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    Knowledge Spotlight: Effective pitch

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Effective pitch"
  10.    Knowledge Spotlight: Meta’s vision for AI
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    Knowledge Spotlight: Meta’s vision for AI

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Meta’s vision for AI"
  11.    Marketing Matters in Asia-Pacific
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    Marketing Matters in Asia-Pacific

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  12.    Knowledge Spotlight: Creative perspectives for advertising on Meta platforms
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    Knowledge Spotlight: Creative perspectives for advertising on Meta platforms

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Creative perspectives for advertising on Meta platforms"

Our upcoming events

See all events
  1. This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.

    More information Register for this meeting

  2. The Economist’s predictive look to the year ahead. Tom Standage will provide an exclusive, first insight into the top 10 topics of the upcoming The World Ahead 2025 report.

    More information Register for this meeting

  3. In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?

    More information Register for this meeting

  4. Media Forum

    22 Jan 2025

    Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.

    More information Register for this meeting

  5. In-House Forum

    23 Jan 2025

    For global/regional in-house agency leaders and specialists

    More information Register for this meeting

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We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.

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