Marketing Organisation & Strategy

Marketing Organisation & Strategy

  1.    Survey on Global Agency Relations Management: roles & responsibilities
    Agency managementAgency rostersMarketing operationsOrganisation & structure

    Survey on Global Agency Relations Management: roles & responsibilities

     WFA member survey. For more details, please log in.

    Read more about "Survey on Global Agency Relations Management: roles & responsibilities"
  2.    Why humility is more critical than ever for effective leadership
    Organisation & structure

    Why humility is more critical than ever for effective leadership

    The accelerated pace of change means that our industry’s leadership can struggle to pass on relevant experience as they have…

    Read more about "Why humility is more critical than ever for effective leadership"
  3.    Working with celebrities and influencers in China
    InfluencersIntegrated marketing

    Working with celebrities and influencers in China

    White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…

    Read more about "Working with celebrities and influencers in China"
  4.    CMO Forum meeting overview (June 2019)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (June 2019)

    Overview of the CMO Forum held on June 20th, 2019 in Cannes

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  5.    The hidden gem: How clients benefit from long-term partnerships
    Agency managementMarketing operationsMarketing procurement

    The hidden gem: How clients benefit from long-term partnerships

    Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…

    Read more about "The hidden gem: How clients benefit from long-term partnerships"
  6.    Setting up a digital hub? Don’t forget to plug in the people
    Digital transformationOrganisation & structure

    Setting up a digital hub? Don’t forget to plug in the people

    In our fast-paced world, increasingly powered by artificial intelligence, your best bet as a marketer might just be a room full of…

    Read more about "Setting up a digital hub? Don’t forget to plug in the people"
  7.    Seven take-outs from Cannes 2019
    CreativityBrand reputation

    Seven take-outs from Cannes 2019

    So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…

    Read more about "Seven take-outs from Cannes 2019"
  8.    WFA launches The State of Advertising report
    Brand reputation

    WFA launches The State of Advertising report

    Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research

    Read more about "WFA launches The State of Advertising report"
  9.    Recommended global production/implementation agency
    Agency review & pitchingAgency rostersIntegrated marketingOrganisation & structure

    Recommended global production/implementation agency

      WFA member bechmark. For additional details, please log in.

    Read more about "Recommended global production/implementation agency"
  10.    The State of Advertising
    Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData & analyticsData-driven marketingMarketing effectiveness

    The State of Advertising

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

    Read more about "The State of Advertising"
  11.    Benchmark: Category management - Stock images
    Marketing procurementMarketing technologyMarketing technology

    Benchmark: Category management - Stock images

    This WFA member benchmark covers how brands are sourcing, obtaining transparency and what tools they are using to manage stock…

    Read more about "Benchmark: Category management - Stock images"
  12.    WFA Forum (May 2019, Japan)
    Agency managementOrganisation & structure

    WFA Forum (May 2019, Japan)

    Overview of the WFA Forum held on May 29th, 2019 in Tokyo

    Read more about "WFA Forum (May 2019, Japan)"

Upcoming events

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  1. Digital Governance Exchange

    London United Kingdom

    12 Feb 2020

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

  2. Responsible Marketing Pact

    Brussels Belgium

    18 Feb 2020

    The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union- AB InBev, Bacardi Limited, Brown-Forman, Carlsberg, Diageo, Heineken and Pernod Ricard. The objective is to substantially reinforce companies’ advertising self-regulatory commitments by establishing a set of common rules.

    More information Register for this meeting

  3. Policy Action Group

    Brussels Belgium

    18 Feb 2020

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

  4. Responsible Advertising and Children

    Brussels Belgium

    19 Feb 2020

    Open to anyone with a stake in marketing and children

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS

  • Save time and money
  • Cut down on trial and error
  • Put yourself in a better negotiating position
  • Make better informed decisions
  • Manage risk and reputation
  • See and act on the bigger picture
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