Marketing Organisation & Strategy
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Benchmark: Inclusive events for people with disabilities
This member benchmark provides information on how to organize an inclusive event for people with disabilities.
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We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.
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As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…
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Survey: Covid-19 global response (April 2020)
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Global Marketing Operations 2020
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Sourcing Forum meeting overview (May 2020)
Overview of the Sourcing Forum held remotely on May 7th, 2020.
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Benchmark: Recommended global social media agencies
This WFA benchmark gathered recommendations for global social media agencies.
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Ad fraud & verificationDigital policyBrand reputationMarketing operationsMarketing technologyMarketing effectivenessMarketing technology
Webinar: A Marketer's guide to digital ad fraud
This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
Upcoming events
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The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it increasingly hard to track consumers across digital media.
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For Global/Regional Senior Markerters
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In this NAC meeting, we will have an open discussion on national associations’ priorities, challenges and plans for 2021.
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A closer look at the latest regulatory trends to restrict marketing to children around the world.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
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