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Agency managementIntegrated marketingAgency Management Forum Overview (December 2021)
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Marketing operationsBenchmark: Marketing or Media Mix Models and ROI
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Marketing capabilitiesBenchmark: Vision/mission/philosophy statements for the marketing team
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CMO Forum meeting overview (November 2021)
Read more about "CMO Forum meeting overview (November 2021)"Overview of the CMO Forum held remotely on November 16, 2021.
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ChannelsGamingIntegrated marketingDigital transformationSpotlight: Gaming Demystified 2021
Read more about "Spotlight: Gaming Demystified 2021"Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
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ChannelsGamingIntegrated marketingDigital transformationGAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
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ProgrammaticAgency managementAgency remuneration & contractsMarketing operationsBenchmark: Digital in-housing from agency point of view
Read more about "Benchmark: Digital in-housing from agency point of view"WFA benchmark on In-housing Digital Media, from agencies' point of view
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For global/regional market research and consumer insight specialists
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If you want to get a comprehensive understanding of privacy developments in the US in 2023 and beyond then join us for this one-hour webinar.
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WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
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Inspiration for the media and marketing agenda in 2023.
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Open to all GARM members
WFA is the only organisation representing and connecting global marketers
We are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.
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