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I subscribeMeeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.
This WFA member benchmark examined the investment in marketing capability building.
The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global…
WFA member benchmark on Marketing or Media Mix Models and ROI
There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing…
WFA member benchmark on Share of Voice vs Share of Market
Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.
WFA member benchmark on Vision/mission/philosophy statements for the marketing team
Overview of the CMO Forum held remotely on November 16, 2021.
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
WFA benchmark on In-housing Digital Media, from agencies' point of view
For global/regional market research and consumer insight specialists
If you want to get a comprehensive understanding of privacy developments in the US in 2023 and beyond then join us for this one-hour webinar.
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Inspiration for the media and marketing agenda in 2023.
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Open to all GARM members
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"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard