Marketing Organisation & Strategy - page 3
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Agency managementMarketing capabilities
Benchmark: Boutique Creative Agencies in China
Member benchmark on Boutique Creative Agencies in China
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Agency Management Forum Overview (May 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.
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Agency managementMarketing capabilities
Benchmark: Creative Agencies in Japan with TVCM capabilities
Member benchmark on Creative Agencies in Japan with TVCM capabilities
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Brand purposeBrand reputationMarketing operations
New research suggests marketers lag corporate progress on the sustainability journey
Marketers almost unanimously believe that the function can make a difference on this journey
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Brand purposeMarketing operations
Marketing and Sustainability: Closing the Gaps
What can Marketers do to drive Sustainability in their industry?
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Marketing procurementOrganisation & structure
Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach
Shifting from a savings outlook to a value creation approach.
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ChannelsMarketing capabilitiesMarketing operationsMarketing effectiveness
Spotlight: Building Your Brand in an eCommerce Environment
Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…
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Media transparencyMarketing technologyData-driven marketingMarketing technology
Media Forum Meeting Overview (February 2021)
Overview of the Media Forum held on 18 February, 2021.
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Agency managementOrganisation & structure
CMO Forum meeting overview (March 2021)
Overview of the CMO Forum held remotely on March 9, 2021.
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Agency managementMarketing capabilities
Spotlight: Brand Building in Uncertain Times
The world as we know it has changed… what impact has this had on how brands are built today and what will this mean as…
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InfluencersIntegrated marketing
Spotlight: How to win the hearts of Gen Z in 2021
Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…
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Marketing capabilitiesMarketing operationsOrganisation & structure
What marketing talent wants
Company and marketing department attributes that resonate with today's marketer
Upcoming events
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For senior European public/government affairs professionals and national advertiser associations
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Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are becoming more prevalent on the client-side.
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Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Open to anyone with a stake in marketing and children
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture