Marketing Organisation & Strategy - page 3

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  1.    Survey: Organising virtual and hybrid events
    Integrated marketingMarketing procurement

    Survey: Organising virtual and hybrid events

    This WFA member survey looks at how organisations have been planning and managing their events in 2020 and beyond

    Read more about "Survey: Organising virtual and hybrid events"
  2.    Media Forum Meeting Overview (November 2020, Singapore)
    Marketing technologyMarketing technology

    Media Forum Meeting Overview (November 2020, Singapore)

    Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.

    Read more about "Media Forum Meeting Overview (November 2020, Singapore)"
  3.    Spotlight: Global Trends in Creative In-Housing
    Agency managementMarketing operationsOrganisation & structure

    Spotlight: Global Trends in Creative In-Housing

    The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…

    Read more about "Spotlight: Global Trends in Creative In-Housing"
  4.    Benchmark: Global Category Management - Consumer Promotions
    Marketing operationsMarketing procurement

    Benchmark: Global Category Management - Consumer Promotions

    Member benchmark on category management of consumer promotions.

    Read more about "Benchmark: Global Category Management - Consumer Promotions"
  5.    Global Marketing Procurement: 2020 and beyond
    Marketing procurementOrganisation & structure

    Global Marketing Procurement: 2020 and beyond

    WFA reports on the current state of marketing procurement, trends in structures and ways of working, the career path of the function…

    Read more about "Global Marketing Procurement: 2020 and beyond"
  6.    Benchmark: Global marketing procurement team structures & workload allocation
    Marketing procurementOrganisation & structure

    Benchmark: Global marketing procurement team structures & workload allocation

    WFA member benchmark regarding workload allocation and related team structures.

    Read more about "Benchmark: Global marketing procurement team structures & workload allocation"
  7.    Webinar: Where do great ads thrive?
    Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structure

    Webinar: Where do great ads thrive?

    In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?

    Read more about "Webinar: Where do great ads thrive?"
  8.    Survey: Covid-19 global response (September 2020)
    Agency remuneration & contractsMarketing operationsOrganisation & structure

    Survey: Covid-19 global response (September 2020)

    The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…

    Read more about "Survey: Covid-19 global response (September 2020)"
  9.    Benchmark: Measures of investment in marketing capability building
    Marketing capabilities

    Benchmark: Measures of investment in marketing capability building

    WFA member benchmark covering measurement of investment in marketing capability building.

    Read more about "Benchmark: Measures of investment in marketing capability building"
  10.    Media Forum Meeting Overview (September 2020)
    Marketing technologyData-driven marketingMarketing technology

    Media Forum Meeting Overview (September 2020)

    Overview of the Media Forum held on 22 September, 2020.

    Read more about "Media Forum Meeting Overview (September 2020)"
  11.    Programmatic & Data Forum Meeting Overview (September 2020)
    ProgrammaticMarketing technologyData-driven marketingMarketing technology

    Programmatic & Data Forum Meeting Overview (September 2020)

    Overview of the Media Forum held on 9 September, 2020.

    Read more about "Programmatic & Data Forum Meeting Overview (September 2020)"
  12.    Global Trends in Creative In-Housing
    Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure

    Global Trends in Creative In-Housing

    This study focuses on WFA members’ creative in-house agencies.

    Read more about "Global Trends in Creative In-Housing"

Upcoming events

See all events
  1. WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.

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  2. For senior marketers that lead or are involved in the capability building of their marketing teams

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  3. Sourcing Forum

    21 Oct 2021

    Boasting over a 1200 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

  4. Media Forum

    27 Oct 2021

    Meeting for global/regional media directors or similar

    More information Register for this meeting

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