Marketing Organisation & Strategy
Marketing Organisation & Strategy
-
Agency managementAgency rostersMarketing operationsOrganisation & structureSurvey on Global Agency Relations Management: roles & responsibilities
Read more about "Survey on Global Agency Relations Management: roles & responsibilities"WFA member survey. For more details, please log in.
-
Organisation & structureWhy humility is more critical than ever for effective leadership
Read more about "Why humility is more critical than ever for effective leadership"The accelerated pace of change means that our industry’s leadership can struggle to pass on relevant experience as they have…
-
InfluencersIntegrated marketingWorking with celebrities and influencers in China
Read more about "Working with celebrities and influencers in China"White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…
-
Marketing operationsOrganisation & structureCMO Forum meeting overview (June 2019)
Read more about "CMO Forum meeting overview (June 2019)"Overview of the CMO Forum held on June 20th, 2019 in Cannes
-
Agency managementMarketing operationsMarketing procurementThe hidden gem: How clients benefit from long-term partnerships
Read more about "The hidden gem: How clients benefit from long-term partnerships"Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…
-
Digital transformationOrganisation & structureSetting up a digital hub? Don’t forget to plug in the people
Read more about "Setting up a digital hub? Don’t forget to plug in the people"In our fast-paced world, increasingly powered by artificial intelligence, your best bet as a marketer might just be a room full of…
-
CreativityBrand reputationSeven take-outs from Cannes 2019
Read more about "Seven take-outs from Cannes 2019"So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…
-
Brand reputationWFA launches The State of Advertising report
Read more about "WFA launches The State of Advertising report"Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research
-
Agency review & pitchingAgency rostersIntegrated marketingOrganisation & structureRecommended global production/implementation agency
Read more about "Recommended global production/implementation agency"WFA member bechmark. For additional details, please log in.
-
Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData & analyticsData-driven marketingMarketing effectiveness
The State of Advertising
Read more about "The State of Advertising"WFA has teamed up with The Economist Group for a study into the current state of advertising.
-
Marketing procurementMarketing technologyMarketing technologyBenchmark: Category management - Stock images
Read more about "Benchmark: Category management - Stock images"This WFA member benchmark covers how brands are sourcing, obtaining transparency and what tools they are using to manage stock…
-
Agency managementOrganisation & structureWFA Forum (May 2019, Japan)
Read more about "WFA Forum (May 2019, Japan)"Overview of the WFA Forum held on May 29th, 2019 in Tokyo
Upcoming events
-
For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
-
The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union- AB InBev, Bacardi Limited, Brown-Forman, Carlsberg, Diageo, Heineken and Pernod Ricard. The objective is to substantially reinforce companies’ advertising self-regulatory commitments by establishing a set of common rules.
-
For senior European public/government affairs professionals and national advertiser associations
-
Open to anyone with a stake in marketing and children
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture