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    Spotlight: Housekeeping: In-house agency trends and challenges

    WFA webinar on in-house agency trends and challenges

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    WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…

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  3.    In-housing set for rapid and continued growth at major multinationals
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    In-housing set for rapid and continued growth at major multinationals

    According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…

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  4.    Better Marketing podcast 2023 key learnings
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    Better Marketing podcast 2023 key learnings

    This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for…

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  5.    Benchmark: Marketing Capability Investment
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    Benchmark: Marketing Capability Investment

    This new WFA member benchmark dispels the myths on capability investment.

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  6.    In-House Forum Meeting Overview (Oct 2023)
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    In-House Forum Meeting Overview (Oct 2023)

    Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency…

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  7.    WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo
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    WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo

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  8.    Capability Forum Meeting Overview (October 2023)
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    Overview of Capability Forum held remotely on 12th October 2023.

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  9.    Spotlight: The impact of AI on Production
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    Spotlight: The impact of AI on Production

    Are we seeing genuine innovation or just greater efficiency?

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  10.    Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI
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    Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI

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  11.    Benchmark: Recommended Capability Vendors
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  12.    WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
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    WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo

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  5. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

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