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I subscribeMeeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023
D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…
We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…
A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…
WFA podcast host David Wheldon speaks with Gordon Crovitz, Co-founder at NewsGuard, about brand safety and how to ensure that the…
Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
WFA benchmark on In-housing Digital Media, from an agency point of view
A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…
Mark Ritson responds to interim results from WFA’s global study on marketing effectiveness, sharing his perspective on the…
Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
A benchmark on examples of job descriptions for (junior) marketing capability roles.
WFA member benchmark on recommended tools/systems/apps to support in-house agency operations.
WFA’s (generative) AI workshops aim to develop practical steps brands can take to leverage the technology for marketing purposes while mitigating legal, ethical and reputational risk
In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
Join our live Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its services.
Open to all GARM members
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Search engine optimisation (SEO) is the process of improving the quality of unpaid website traffic, based on how successfully an organisation’s digital content satisfies specific search terms. Keyword research is a great indication of consumer motivations and market demand too.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.