Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeWFA member benchmark on recruiting marketing sourcing talent
Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability…
Overview of the Sourcing Forum held remotely on March 2, 2022.
In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference.
Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.
This WFA member benchmark examined the investment in marketing capability building .
The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global…
WFA member benchmark on Marketing or Media Mix Models and ROI
There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing…
WFA member benchmark on Share of Voice vs Share of Market
Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.
WFA member benchmark on Vision/mission/philosophy statements for the marketing team
We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 6-8, at etc. venues Country Hall in London.
For global/regional in-house agency leaders and specialists
For global/regional marketing and connection planning leaders
London United Kingdom
07 Jun 2023
WFA members have been offered complimentary tickets to attend this Double Verify/Campaign event taking place in London on 9th June 2023.
Meeting for global/regional media directors or similar
13 Jun 2023
A webinar with BVA BDRC Asia on Customer Effort analysis
Sign up to our newsletter.
I subscribeWe are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.
"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard