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  1.    Spotlight: Go faster with less
    Marketing operations

    Spotlight: Go faster with less

    Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…

    Read more about "Spotlight: Go faster with less"
  2.    WFA Benchmark: Web tracking in a cookieless world
    Media measurementMarketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology

    WFA Benchmark: Web tracking in a cookieless world

    A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…

    Read more about "WFA Benchmark: Web tracking in a cookieless world"
  3.    Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
    Media measurementMarketing technologyMarketing technologyData & analyticsMarketing technology

    Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath

    A WFA member was looking for reviews of GMP365

    Read more about "Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath"
  4.    Benchmark: Exploring Innovative Agency Models
    Agency managementAgency remuneration & contractsAgency review & pitchingAgency rostersOrganisation & structure

    Benchmark: Exploring Innovative Agency Models

    A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…

    Read more about "Benchmark: Exploring Innovative Agency Models"
  5.    Agency Roster Transformation
    Agency managementAgency rostersOrganisation & structure

    Agency Roster Transformation

    In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges

    Read more about "Agency Roster Transformation"
  6.    Spotlight:  Navigating global media demand and pricing trends – July 2022
    Marketing capabilities

    Spotlight: Navigating global media demand and pricing trends – July 2022

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…

    Read more about "Spotlight: Navigating global media demand and pricing trends – July 2022"
  7.    China Forum (July 2022)
    Marketing technologyMarketing capabilitiesMarketing technologyMarketing effectivenessMarketing technology

    China Forum (July 2022)

    Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…

    Read more about "China Forum (July 2022)"
  8.    Benchmark: Recommended online training platforms (digital marketing skills)
    Marketing capabilities

    Benchmark: Recommended online training platforms (digital marketing skills)

    WFA member benchmark on recommended online training platforms that help develop digital marketing skills

    Read more about "Benchmark: Recommended online training platforms (digital marketing skills)"
  9.    Media Forum APAC (June 2022) eCommerce in South-East Asia
    Marketing technologyMarketing technologyMarketing technology

    Media Forum APAC (June 2022) eCommerce in South-East Asia

    Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a…

    Read more about "Media Forum APAC (June 2022) eCommerce in South-East Asia"
  10.    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
    Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyCreativityMarketing technologyGamingDigital transformationMarketing technologyMarketing technology

    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)

    Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…

    Read more about "Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)"
  11.    Spotlight: Counting the (Carbon) Cost
    Brand purpose

    Spotlight: Counting the (Carbon) Cost

    With sustainability increasingly becoming a key priority for advertisers, the measurement of their carbon footprint and the…

    Read more about "Spotlight: Counting the (Carbon) Cost"
  12.    Spotlight: Tackling Responsible Media
    Brand purpose

    Spotlight: Tackling Responsible Media

    Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are…

    Read more about "Spotlight: Tackling Responsible Media"

Our upcoming events

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  1. WFA’s (generative) AI workshops aim to develop practical steps brands can take to leverage the technology for marketing purposes while mitigating legal, ethical and reputational risk

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  2. In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?

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  3. Join our live Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its services.

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  4. Open to all GARM members

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  5. Sourcing Forum

    10 Jan 2024

    Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

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  6. Search engine optimisation (SEO) is the process of improving the quality of unpaid website traffic, based on how successfully an organisation’s digital content satisfies specific search terms. Keyword research is a great indication of consumer motivations and market demand too.

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