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I subscribeLess budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…
A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
A WFA member was looking for reviews of GMP365
A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…
In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…
Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…
WFA member benchmark on recommended online training platforms that help develop digital marketing skills
Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a…
Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
With sustainability increasingly becoming a key priority for advertisers, the measurement of their carbon footprint and the…
Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are…
WFA’s (generative) AI workshops aim to develop practical steps brands can take to leverage the technology for marketing purposes while mitigating legal, ethical and reputational risk
In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
Join our live Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its services.
Open to all GARM members
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Search engine optimisation (SEO) is the process of improving the quality of unpaid website traffic, based on how successfully an organisation’s digital content satisfies specific search terms. Keyword research is a great indication of consumer motivations and market demand too.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.