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I subscribeThis WFA member benchmark examined the category management of Influencer Marketing
Overview of the CMO Forum held remotely on April 6, 2022.
WFA member benchmark on recruiting marketing sourcing talent
Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability…
Overview of the Sourcing Forum held remotely on March 2, 2022.
In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference.
Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.
This WFA member benchmark examined the investment in marketing capability building .
The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global…
WFA member benchmark on Marketing or Media Mix Models and ROI
There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing…
WFA member benchmark on Share of Voice vs Share of Market
This meeting is for WFA DEI Taskforce members only.
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
Read more about Global Marketer Week 2024.
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.