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I subscribeThis benchmark examines the usage of agency barter & principal buying/trading offerings.
What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.
Statement by WFA CEO, Stephan Loerke
Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…
This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…
A look at how recent moves to regulate illegal and harmful content around the world could impact advertisers and their brand safety…
This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
Coronavirus is creating new challenges for brand safety and the media ecosystem needs to work together to ensure consumers are…
Avoiding content about Coronavirus is having a major impact on media companies. Advertisers should be wary of the impact their…
This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with…
In this webinar focusses on what the future may hold for online video and how brands should treat this medium going…
System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…
This meeting is for WFA DEI Taskforce members only.
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
Read more about Global Marketer Week 2024.
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.