Media Governance & Guardianship

Media Governance & Guardianship

  1.    Global Media Rebates & Agency Volume Bonuses (AVBs)
    Media governanceAgency remuneration & contracts

    Global Media Rebates & Agency Volume Bonuses (AVBs)

    Peer research conducted on the subject of global media rebates & AVBs, to provide insight into when and in what form rebates are…

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  2.    Survey on media ROI and KPIs
    Media governanceAgency evaluation & performanceData & analytics

    Survey on media ROI and KPIs

    WFA Survey on types of media ‘effectiveness’ tracking and analysis currently being undertaken amongst WFA members.

    Read more about "Survey on media ROI and KPIs"
  3.    Benchmark on the impact of the SARFT regulations on net TV costs in China
    Channels

    Benchmark on the impact of the SARFT regulations on net TV costs in China

    This benchmark was launched to understand whether our members had noticed an impact of the new SARFT regulations on net TV costs in…

    Read more about "Benchmark on the impact of the SARFT regulations on net TV costs in China"
  4.    Best Practice on Online Behavioural Advertising (2011)
    ProgrammaticDigital policySelf-regulation

    Best Practice on Online Behavioural Advertising (2011)

    EASA Best practice recommendation for a european industry-wide self-regulatory standard and compliance mechanism for consumer…

    Read more about "Best Practice on Online Behavioural Advertising (2011)"
  5.    Guide to choosing and using a media auditor - 2. Edition (2010)
    Media governanceMedia transparencyAgency review & pitching

    Guide to choosing and using a media auditor - 2. Edition (2010)

     Member-only content. Please log in to view this guide.

    Read more about "Guide to choosing and using a media auditor - 2. Edition (2010)"
  6.    Survey on paid search marketing (2009)
    Audience measurementChannelsAgency remuneration & contracts

    Survey on paid search marketing (2009)

    Survey analysing how much budget is committed to paid search, the agency set-ups and remuneration approaches used.

    Read more about "Survey on paid search marketing (2009)"
  7.    What advertisers want from online audience measurement (2009)
    Audience measurementMedia measurement

    What advertisers want from online audience measurement (2009)

    The objective of this paper is to help inform current and future efforts to advance online audience measurement by providing…

    Read more about "What advertisers want from online audience measurement (2009)"
  8.    Global Guidelines for Outdoor Audience Measurement (2009)
    Audience measurementMedia measurementData & analytics

    Global Guidelines for Outdoor Audience Measurement (2009)

    These guidelines have been developed to exploit the opportunity created by this changing technology to introduce consistent and…

    Read more about "Global Guidelines for Outdoor Audience Measurement (2009)"
  9.    Blueprint for consumer-centric holistic measurement (2008)
    Audience measurementMedia measurementData & analytics

    Blueprint for consumer-centric holistic measurement (2008)

    The purpose of this blueprint is to outline a vision, objectives and recommended actions towards developments of holistic…

    Read more about "Blueprint for consumer-centric holistic measurement (2008)"
  10.    Guide to organising audience research (2008)
    Audience measurementMedia measurementData & analytics

    Guide to organising audience research (2008)

    This document is primarily concerned with providing a guide to setting up an organisation to manage television audience measurement…

    Read more about "Guide to organising audience research (2008)"
  11.    WFA Media Charter (2008)
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    This charter has been developed by the Media Committee of the WFA.

    • Its aim is to state the advertisers’…
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Upcoming events

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  1. Digital Governance Exchange

    London United Kingdom

    12 Feb 2020

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

  2. Responsible Marketing Pact

    Brussels Belgium

    18 Feb 2020

    The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union- AB InBev, Bacardi Limited, Brown-Forman, Carlsberg, Diageo, Heineken and Pernod Ricard. The objective is to substantially reinforce companies’ advertising self-regulatory commitments by establishing a set of common rules.

    More information Register for this meeting

  3. Policy Action Group

    Brussels Belgium

    18 Feb 2020

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

  4. Responsible Advertising and Children

    Brussels Belgium

    19 Feb 2020

    Open to anyone with a stake in marketing and children

    More information Register for this meeting

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS

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