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Media Governance & Guardianship
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Audience measurementWebinar: Cross Device Measurement
Read more about "Webinar: Cross Device Measurement"Webinar with DataXu. Cross-device. Multi-screen. Cross channel. These are the latest buzz words you’re likely hearing in the…
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ChannelsMedia governanceMarketing operationsMarketing procurementBenchmark on Scatter vs Upfront: US TV Market
Read more about "Benchmark on Scatter vs Upfront: US TV Market"WFA member benchmark. For additional details, please log in.
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ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics
Programmatic management fee benchmarking
Read more about "Programmatic management fee benchmarking"WFA member benchmark. For additional details, please log in.
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Audience measurementConsumer insightData & analytics
A survey on Social Listening - Tools, Techniques, Metrics & Challenges
Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"WFA member benchmark. For additional details, please log in.
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Programmatic
Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?
Read more about "Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?"WFA's Matt Green will walk through the major findings from WFA’s recent report on programmatic.
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ChannelsAgency managementAgency review & pitching
Benchmark on recommended etail content agencies
Read more about "Benchmark on recommended etail content agencies"WFA member benchmark. For additional details, please log in.
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Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing
Survey results on Programmatic & trading desks
Read more about "Survey results on Programmatic & trading desks"WFA member survey. For additional details, please log in.
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ChannelsData & analyticsOutlook 2017: crunching the numbers in media
Read more about "Outlook 2017: crunching the numbers in media"There will be fewer major sporting events in 2017 than we’ve seen this year.
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Media governanceMedia transformationWhy advertisers are embarking on a process of 'media transformation'
Read more about "Why advertisers are embarking on a process of 'media transformation'"Today’s CMOs are not solely marketers; they are also, critically, transformers.
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Media governanceAgency evaluation & performanceBenchmark on Media auditor RFP
Read more about "Benchmark on Media auditor RFP"WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was…
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Programmatic
Webinar: How to Raise your Game and Win in Programmatic
Read more about "Webinar: How to Raise your Game and Win in Programmatic"James Sampson, Asia Pacific VP & GM at DataXu, continues on from the successful WFA Workshop on Programmatic Buying earlier in…
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Media governanceMedia transparency
Webinar on ANA/K2 transparency investigation: findings and recommendations
Read more about "Webinar on ANA/K2 transparency investigation: findings and recommendations"Nick Manning, CSO of Ebiquity will share recommendations, jointly created with the ANA, following the widely publicised K2…
Our upcoming events
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WFA’s (generative) AI workshops aim to develop practical steps brands can take to leverage the technology for marketing purposes while mitigating legal, ethical and reputational risk
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In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
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Join our live Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its services.
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Open to all GARM members
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Search engine optimisation (SEO) is the process of improving the quality of unpaid website traffic, based on how successfully an organisation’s digital content satisfies specific search terms. Keyword research is a great indication of consumer motivations and market demand too.
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