Media Governance & Guardianship - page 17

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Media Governance & Guardianship

  1.    Guide to Programmatic Media (2014)
    ProgrammaticAgency managementData & analytics

    Guide to Programmatic Media (2014)

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

    Read more about "Guide to Programmatic Media (2014)"
  2.    WFA Media Charter (2008)
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
    Read more about "WFA Media Charter (2008)"

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