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Media Governance & Guardianship
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Media measurementValue of advertisingMarketing effectivenessBenchmark: Media Spend Vs Net Sales Revenue & A&P
Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P
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Media transparencyProgrammaticMedia measurementMedia Forum Meeting Overview (24th February 2022)
Read more about "Media Forum Meeting Overview (24th February 2022)"Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.
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Brand safetyBrand safetyNavigating digital media safety and suitability in the time of war
Read more about "Navigating digital media safety and suitability in the time of war"The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses…
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Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future | Episode 4
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 4"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Media governanceMedia transparencyMedia Contract Guidance for Advertisers: Global Best Practice
Read more about "Media Contract Guidance for Advertisers: Global Best Practice"This document, created in partnership with FirmDecisions, is the first global guide to best practice in media contracts for…
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Channels
Media Forum Meeting Overview (19th January 2022)
Read more about "Media Forum Meeting Overview (19th January 2022)"Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.
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Brand safetyDigital policyBrand safetyDGX meeting overview (December 2021)
Read more about "DGX meeting overview (December 2021)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 December 2021.
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Brand safetyBrand safetyGARM x National Associations partnership meeting
Read more about "GARM x National Associations partnership meeting"Recording of the GARM meeting with heads and representatives of national advertiser associations on December 6, 2021
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Channels
Benchmark: MENA split between ATL and BTL media budget
Read more about "Benchmark: MENA split between ATL and BTL media budget"WFA member benchmark on MENA split between ATL and BTL media budget
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Audience measurementMarketing effectivenessFireside chat: Paying Attention to the Long and Short
Read more about "Fireside chat: Paying Attention to the Long and Short"In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…
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Brand safetyBrand safetyGARM Aggregated Measurement Report - November 2021
Read more about "GARM Aggregated Measurement Report - November 2021"The second Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…
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Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future | Episode 3
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 3"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
Upcoming events
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Meeting for global/regional media and/or sourcing directors or similar
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Join us for this one-hour webinar to unpack recent privacy and digital policy developments in the UK impacting advertising.
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Open to all GARM members
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Does the strength of relationship between marketer and agency correlate with effective work?
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How sonic branding differentiates your brand and create a more meaningful connection with your customers.
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The International Knowledge Exchange provides an opportunity for the international media and advertising industries to share insights about the latest measurement innovations, initiatives and solutions in the US and European markets
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