Media Governance & Guardianship

Media Governance & Guardianship

1. 
   Videos & webinars

   13 July 2018
   Media governance

   WFA talks Better Marketing: Platform challenges

   WFA, The Economist Group

   At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio…

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2. 
   Opinions

   28 June 2018
   Brand safetyBrand safetyData collection & privacy

   Taking the brand safety agenda forward

   WFA

   WFA signs MoU on Online Advertising and Intellectual Property Rights

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3. 
   Guides & templates

   21 June 2018
   Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

   Global Media Charter

   WFA

   The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

   Read more about "Global Media Charter"
4. 
   Benchmarks & surveys

   9 May 2018
   ChannelsAgency managementAgency review & pitchingMarketing capabilities

   Benchmark on Ecommerce capabilities

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Ecommerce capabilities"
5. 
   Videos & webinars

   3 May 2018
   Media governance

   Webinar: Independent media advisors

   WFA

   Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a…

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6. 
   Opinions

   16 April 2018
   Media governance

   The media transformers?

   Matt Green

   When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.

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7. 
   Benchmarks & surveysReports & whitepapers

   28 March 2018
   Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness

   Global viewability benchmarks 2017

   WFA

   WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

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8. Press releases

   9 March 2018
   Media governance

   Major multinationals go beyond auditing as independent advisor role evolves

   WFA

   Advisors now helping to set long-term strategy for media management, evolve marketing organisations, hire agencies and people as…

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9. 
   Reports & whitepapers

   13 February 2018
   Ad fraud & verificationBrand safetyAd blockingBrand safety

   Coalition for Better Ads: Feb 2018 State of play

   WFA

   The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards. 

   To view this…

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10. Press releases

    9 February 2018
    Programmatic

    Major multinationals hike programmatic budgets while seeking greater control

    WFA

    WFA study finds increase of 11 percentage points expected 2017/18

    Read more about "Major multinationals hike programmatic budgets while seeking greater control"
11. 
    Videos & webinars

    31 January 2018
    Programmatic

    Webinar: Future of Programmatic Media

    WFA, DataXu

    Read more about "Webinar: Future of Programmatic Media"

12. 
    Benchmarks & surveys

    25 January 2018
    ProgrammaticDigital policyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

    Survey on the Future of Programmatic Media

    WFA, DataXu

    WFA member survey. For additional details, please log in.

    Read more about "Survey on the Future of Programmatic Media"