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Media Governance & Guardianship
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Ad fraud & verificationBrand safetyChannelsBrand safetyBenchmark: Social media compromises/hacks
Read more about "Benchmark: Social media compromises/hacks"WFA member benchmark on how to manage social media hacks
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Brand safetyChannelsBrand safetySelf-regulationBenchmark: Tracking media in-feed on social platforms
Read more about "Benchmark: Tracking media in-feed on social platforms"WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
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Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacyWFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
Read more about "WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai"WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…
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Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacyWFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
Read more about "WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin"WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…
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Brand safetyBrand safetyGARM: 3 Years of Progress
Read more about "GARM: 3 Years of Progress"This report looks back on GARM's three-year journey to date, and looks at what's new today and what's next…
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ChannelsMarketing effectivenessBenchmark: Purchase funnel media investment allocation for fast moving CPGs
Read more about "Benchmark: Purchase funnel media investment allocation for fast moving CPGs"A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
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Brand safetyBrand safetyGARM Adjacency Standards Framework
Read more about "GARM Adjacency Standards Framework"This document is designed to provide advertising industry participants with a common structure for evaluating the brand safety and…
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Brand safetyBrand safetyGARM Brand Safety Floor + Suitability Framework
Read more about "GARM Brand Safety Floor + Suitability Framework"This document is designed to provide GARM members with a common understanding of key definitions and categories. Last…
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Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyCreativityGamingMedia InnovationNew Media OpportunitiesDigital transformationMarketing technologyMarketing technologyMedia Forum Meeting Overview – Media in the Metaverse (18th May 2022)
Read more about "Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)"Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
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Brand safetyBrand safetyGARM Aggregated Measurement Report - May 2022
Read more about "GARM Aggregated Measurement Report - May 2022"The third Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…
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Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectivenessGlobal Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Read more about "Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
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Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectivenessMedia Forum meeting overview – Improving your inventory media (March 2022)
Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
Our upcoming events
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Join our live Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its services.
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Are we seeing genuine innovation or just greater efficiency?
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WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.
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This meeting is open to WFA national association members
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The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
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For senior marketers that lead or are involved in the capability building of their marketing teams
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