Media Governance & Guardianship - page 4
Media Governance & Guardianship
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ChannelsSpotlight: Navigating global media demand and pricing – 2021, 2022 & beyond
Read more about "Spotlight: Navigating global media demand and pricing – 2021, 2022 & beyond"Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…
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Media governanceProgrammaticData collection & privacySpotlight: Preparing for digital media’s privacy-first future | Episode 1
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 1"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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ChannelsMedia Forum China Meeting Overview (May 2021)
Read more about "Media Forum China Meeting Overview (May 2021)"Overview of the Media Forum held on 20 May, 2021.
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Brand safetyBrand safetyGARM Aggregated Measurement Report - April 2021
Read more about "GARM Aggregated Measurement Report - April 2021"The first Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across seven platforms, including…
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ProgrammaticWFA position paper on the EU Digital Markets Act
Read more about "WFA position paper on the EU Digital Markets Act"WFA’s position paper on the Digital Markets Act, a proposed legislation aimed at addressing the market power of large online…
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ChannelsMarketing capabilitiesMarketing operationsMarketing effectivenessSpotlight: Building Your Brand in an eCommerce Environment
Read more about "Spotlight: Building Your Brand in an eCommerce Environment"Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…
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Media transparencyMarketing technologyData-driven marketingMarketing technologyMedia Forum Meeting Overview (February 2021)
Read more about "Media Forum Meeting Overview (February 2021)"Overview of the Media Forum held on 18 February, 2021.
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Brand safetyDigital policyBrand safetyValue of advertising#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
Read more about "#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?"A virtual event for anyone interested in how marketing can be a force for good
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Media governanceOrganisation & structureBenchmark: Global Budget setting & use of working/non-working ratios
Read more about "Benchmark: Global Budget setting & use of working/non-working ratios"Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.
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Audience measurementChannelsProgrammaticSpotlight: Digital media and the demise of identity
Read more about "Spotlight: Digital media and the demise of identity"The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it…
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Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structureSix partner predictions for 2021
Read more about "Six partner predictions for 2021"Six of WFA’s strategic partners share their views on what will define marketing for the year…
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Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure10 Predictions for 2021
Read more about "10 Predictions for 2021"It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…
Upcoming events
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Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, and alongside the emergence of platforms enabling shorter-term relationships for specialty projects.
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For Global/Regional marketing leaders with a focus on China
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of 2022 (and beyond to 2023).
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This meeting is open to WFA national association members only
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For global/regional market research and consumer insight specialists
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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