Media Governance & Guardianship - page 4
Media Governance & Guardianship
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Channels
Spotlight: Navigating global media demand and pricing – 2021, 2022 & beyond
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…
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Media governanceProgrammaticData collection & privacy
Spotlight: Preparing for digital media’s privacy-first future | Episode 1
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Channels
Media Forum China Meeting Overview (May 2021)
Overview of the Media Forum held on 20 May, 2021.
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Brand safetyBrand safety
GARM Aggregated Measurement Report - April 2021
The first Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across seven platforms, including…
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Programmatic
WFA position paper on the EU Digital Markets Act
WFA’s position paper on the Digital Markets Act, a proposed legislation aimed at addressing the market power of large online…
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ChannelsMarketing capabilitiesMarketing operationsMarketing effectiveness
Spotlight: Building Your Brand in an eCommerce Environment
Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…
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Media transparencyMarketing technologyData-driven marketingMarketing technology
Media Forum Meeting Overview (February 2021)
Overview of the Media Forum held on 18 February, 2021.
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Brand safetyDigital policyBrand safetyValue of advertising
#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
A virtual event for anyone interested in how marketing can be a force for good
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Media governanceOrganisation & structure
Benchmark: Global Budget setting & use of working/non-working ratios
Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.
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Audience measurementChannelsProgrammatic
Spotlight: Digital media and the demise of identity
The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it…
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Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structure
Six partner predictions for 2021
Six of WFA’s strategic partners share their views on what will define marketing for the year…
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Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure
10 Predictions for 2021
It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…
Upcoming events
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Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, and alongside the emergence of platforms enabling shorter-term relationships for specialty projects.
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For Global/Regional marketing leaders with a focus on China
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of 2022 (and beyond to 2023).
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This meeting is open to WFA national association members only
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For global/regional market research and consumer insight specialists
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
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- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture