Media Governance & Guardianship

Media Governance & Guardianship

  1.    Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities
    Brand safetyDigital policyBrand safetyData collection & privacy

    Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities

    In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going…

    Read more about "Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities"
  2.    Media cost inflation & deflation forecasts 2019
    ChannelsData & analytics

    Media cost inflation & deflation forecasts 2019

    Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…

    Read more about "Media cost inflation & deflation forecasts 2019"
  3.    PAG Meeting Overview (November 2018, Brussels)
    Brand safetyDigital policyBrand safetyFood marketingMarketing lawData collection & privacy

    PAG Meeting Overview (November 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 November 2018.

    Read more about "PAG Meeting Overview (November 2018, Brussels)"
  4.    Data Driven Marketing 2018 survey results
    Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing

    Data Driven Marketing 2018 survey results

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

    Read more about "Data Driven Marketing 2018 survey results"
  5.    Sourcing Forum Meeting - Amsterdam November 2018
    ProgrammaticInfluencersProductionMarketing procurement

    Sourcing Forum Meeting - Amsterdam November 2018

    Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018

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  6.    DGX meeting overview (September 2018)
    ProgrammaticDigital policyMarketing technologyData collection & privacyMarketing technology

    DGX meeting overview (September 2018)

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

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  7.    DGX meeting overview (October 2018)
    ProgrammaticDigital policyData collection & privacy

    DGX meeting overview (October 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.

    Read more about "DGX meeting overview (October 2018)"
  8.    PAG Meeting Overview (September 2018, Brussels)
    Brand safetyDigital policyBrand safetyGender & diversityMarketing lawData collection & privacy

    PAG Meeting Overview (September 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in…

    Read more about "PAG Meeting Overview (September 2018, Brussels)"
  9.    WFA talks Better Marketing: Platform challenges
    Media governance

    WFA talks Better Marketing: Platform challenges

    At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio…

    Read more about "WFA talks Better Marketing: Platform challenges"
  10.    DGX meeting overview (June 2018)
    ProgrammaticDigital policyData collection & privacy

    DGX meeting overview (June 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.

    Read more about "DGX meeting overview (June 2018)"
  11.    Taking the brand safety agenda forward
    Brand safetyBrand safetyData collection & privacy

    Taking the brand safety agenda forward

    WFA signs MoU on Online Advertising and Intellectual Property Rights

    Read more about "Taking the brand safety agenda forward"
  12.    Global Media Charter
    Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

    Global Media Charter

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

    Read more about "Global Media Charter"

Upcoming events

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  1. System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’ (2019).

     

    More information Register for this meeting

  2. WFA Executive Committee Meeting

    Remote Belgium

    02 Apr 2020

    WFA’s Executive Committee is made up of senior corporate and national association representatives and meets quarterly to discuss WFA priorities and guide WFA strategy.

    More information Register for this meeting

  3. 67th Annual General Meeting

    Remote Belgium

    02 Apr 2020

    The WFA AGM will give members a review of the past year’s activities, challenges and major achievements. This meeting will finally be taking place online.

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS

  • Save time and money
  • Cut down on trial and error
  • Put yourself in a better negotiating position
  • Make better informed decisions
  • Manage risk and reputation
  • See and act on the bigger picture
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