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I subscribeWFA member benchmark on Media Spend Vs Net Sales Revenue & A&P
Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.
The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses…
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
This document, created in partnership with FirmDecisions, is the first global guide to best practice in media contracts for…
Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 December 2021.
Recording of the GARM meeting with heads and representatives of national advertiser associations on December 6, 2021
WFA member benchmark on MENA split between ATL and BTL media budget
In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…
The second Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
Meeting for global/regional media and/or sourcing directors or similar
Join us for this one-hour webinar to unpack recent privacy and digital policy developments in the UK impacting advertising.
Open to all GARM members
Does the strength of relationship between marketer and agency correlate with effective work?
How sonic branding differentiates your brand and create a more meaningful connection with your customers.
The International Knowledge Exchange provides an opportunity for the international media and advertising industries to share insights about the latest measurement innovations, initiatives and solutions in the US and European markets
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"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard