Media Governance & Guardianship
Media Governance & Guardianship
Media governanceMarketing operationsMarketing procurement
Survey: Media Planning & Buying Management Tools
A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…
ChannelsAgency remuneration & contracts
KPIs to consider when buying on TV in the MEA region
WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
Media governanceDigital transformation
Media Transformation - Case Study 2: Royal Philips
The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…
Steering Media from the Centre
In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.
ChannelsGamingIntegrated marketingDigital transformation
Gaming Demystified: Unlocking brand growth opportunities in video gaming
This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…
Brand safetyProgrammaticDigital policyBrand safetyData collection & privacy
DGX meeting overview (September 2019)
Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York
ChannelsBrand purposeBrand reputation
Cannes 2019 Wrap
In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…
A campaign for better measurement
Global brands are calling for a cross media measurement model. Matt Green explains why.
Brand safetyDigital policyBrand safety
PAG Platform Policy Group Meeting Overview (July 2019, Brussels)
Overview of the Policy Action Group (PAG) Platform Policy Group meeting held on July 16th, 2019
ProgrammaticAgency managementAgency rostersMarketing procurementOrganisation & structure
Sourcing Forum meeting overview (June 2019)
Overview of the Sourcing Forum held on June 26th, 2019 in New York.
Ad fraud & verificationMedia governanceProgrammatic
Media Forum Meeting Overview (June 2019, Shanghai)
Overview of the Media Forum held on June 27th, 2019 in Shanghai
Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing
The State of Advertising
WFA has teamed up with The Economist Group for a study into the current state of advertising.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture