Media Governance & Guardianship
Media Governance & Guardianship - Highlights
Webinar+: Programmatic supply-chain transparency
Webinar: A Marketer's guide to digital ad fraud
Brand safety in the COVID-19 era
Webinar: The evolution of digital standards
GARM: Small steps and big leaps in pursuit of online safety
Media Governance & Guardianship
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Brand safetyBrand safetyMedia measurementBrand purposePutting people first
Read more about "Putting people first"People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…
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ProgrammaticProgressive Programmatic Solutions workshop overview (April 2019)
Read more about "Progressive Programmatic Solutions workshop overview (April 2019)"Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore
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Audience measurementProgrammaticDigital transformationMarketing technologyMarketing technologyAPAC Programmatic Maturity Report 2018
Read more about "APAC Programmatic Maturity Report 2018"WFA member report. For additional details, please log in.
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Media governanceDigital transformationMedia Transformation Case Study: Deutsche Telekom
Read more about "Media Transformation Case Study: Deutsche Telekom"This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…
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ProgrammaticDigital transformationMarketing technologyMarketing technologyBenchmark: Programmatic Practice & Proficiency in APAC
Read more about "Benchmark: Programmatic Practice & Proficiency in APAC"23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…
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Ad fraud & verificationWebinar: The new frontier for ad fraud
Read more about "Webinar: The new frontier for ad fraud"In this webinar, Dr Augustine Fou, one of the world’s preeminent ad fraud researchers, joins WFA to explore where ad fraud is…
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Brand safetyBrand safetyMarketing capabilitiesOrganisation & structureDavid Wheldon: The ground is changing but the basics remain the same
Read more about "David Wheldon: The ground is changing but the basics remain the same"WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right
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Ad fraud & verificationMedia governanceProgrammatic
Media Forum Meeting Overview (November 2018, New York)
Read more about "Media Forum Meeting Overview (November 2018, New York)"Overview of the Media Forum held on November 7th, 2019 in New York.
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Media governanceProgrammatic
Media Forum meeting overview (October 2018, Amsterdam)
Read more about "Media Forum meeting overview (October 2018, Amsterdam)"Overview of the Media Forum held on October 24th, 2018 in Amsterdam.
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ProgrammaticDigital policyData collection & privacy
DGX meeting materials - (December 2018)
Read more about "DGX meeting materials - (December 2018)"Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
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Programmatic
Global Programmatic Maturity Report 2018
Read more about "Global Programmatic Maturity Report 2018"The objective of "Global Programmatic Maturity 2018" research has been to identify a limited number of market categories and…
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ChannelsData & analyticsTV and online video costs to rise considerably, forecasts show
Read more about "TV and online video costs to rise considerably, forecasts show"WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media
Upcoming events
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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International Food and Beverage Alliance
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Boasting over a 1200 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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A closer look at the latest regulatory trends to restrict food and beverage marketing as a response to the global obesity challenge
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WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
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