Media Governance & Guardianship - page 5
Media Governance & Guardianship
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Brand safetyDigital policyBrand safetySelf-regulationData collection & privacyDGX meeting overview (November 2019)
Read more about "DGX meeting overview (November 2019)"Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.
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ChannelsGamingWebinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
Read more about "Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming"During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA…
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Media governanceMarketing operationsMarketing procurementSurvey: Media Planning & Buying Management Tools
Read more about "Survey: Media Planning & Buying Management Tools"A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…
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ChannelsAgency remuneration & contractsKPIs to consider when buying on TV in the MEA region
Read more about "KPIs to consider when buying on TV in the MEA region"WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
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Media governanceDigital transformationMedia Transformation - Case Study 2: Royal Philips
Read more about "Media Transformation - Case Study 2: Royal Philips"The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…
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Media governanceSteering Media from the Centre
Read more about "Steering Media from the Centre"In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.
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ChannelsGamingIntegrated marketingDigital transformationGaming Demystified: Unlocking brand growth opportunities in video gaming
Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…
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Brand safetyProgrammaticDigital policyBrand safetyData collection & privacyDGX meeting overview (September 2019)
Read more about "DGX meeting overview (September 2019)"Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York
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ChannelsBrand purposeBrand reputationCannes 2019 Wrap
Read more about "Cannes 2019 Wrap"In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…
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Audience measurementA campaign for better measurement
Read more about "A campaign for better measurement"Global brands are calling for a cross media measurement model. Matt Green explains why.
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Brand safetyDigital policyBrand safetyPAG Platform Policy Group Meeting Overview (July 2019, Brussels)
Read more about "PAG Platform Policy Group Meeting Overview (July 2019, Brussels)"Overview of the Policy Action Group (PAG) Platform Policy Group meeting held on July 16th, 2019
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ProgrammaticAgency managementAgency rostersMarketing procurementOrganisation & structure
Sourcing Forum meeting overview (June 2019)
Read more about "Sourcing Forum meeting overview (June 2019)"Overview of the Sourcing Forum held on June 26th, 2019 in New York.
Upcoming events
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The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted.
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Open to all GARM members
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The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted.
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The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture