Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeThis document, created in partnership with FirmDecisions, is the first global guide to best practice in media contracts for…
Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 December 2021.
Recording of the GARM meeting with heads and representatives of national advertiser associations on December 6, 2021
WFA member benchmark on MENA split between ATL and BTL media budget
In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…
The second Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
WFA benchmark on In-housing Digital Media, from agencies' point of view
We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 6-8, at etc. venues Country Hall in London.
For global/regional in-house agency leaders and specialists
For global/regional marketing and connection planning leaders
London United Kingdom
07 Jun 2023
WFA members have been offered complimentary tickets to attend this Double Verify/Campaign event taking place in London on 9th June 2023.
Meeting for global/regional media directors or similar
13 Jun 2023
A webinar with BVA BDRC Asia on Customer Effort analysis
Sign up to our newsletter.
I subscribeWe are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.
"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard