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I subscribeJoin Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
Overview of the Media Forum held on 20 May, 2021.
The first Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across seven platforms, including…
WFA’s position paper on the Digital Markets Act, a proposed legislation aimed at addressing the market power of large online…
Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…
Overview of the Media Forum held on 18 February, 2021.
A virtual event for anyone interested in how marketing can be a force for good
Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.
The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it…
Six of WFA’s strategic partners share their views on what will define marketing for the year…
It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…
This meeting is for WFA DEI Taskforce members only.
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
Read more about Global Marketer Week 2024.
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.