Media Governance & Guardianship

Media Governance & Guardianship - Highlights

Media Governance & Guardianship

  1.    Survey on Media Governance and Guardianship
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics

    Survey on Media Governance and Guardianship

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"
  2.    Webinar: Cross Device Measurement
    Audience measurement

    Webinar: Cross Device Measurement

    Webinar with DataXu. Cross-device. Multi-screen. Cross channel. These are the latest buzz words you’re likely hearing in the…

    Read more about "Webinar: Cross Device Measurement"
  3.    Benchmark on Scatter vs Upfront: US TV Market
    ChannelsMedia governanceMarketing operationsMarketing procurement

    Benchmark on Scatter vs Upfront: US TV Market

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Scatter vs Upfront: US TV Market"
  4.    Programmatic management fee benchmarking
    ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Programmatic management fee benchmarking

     WFA member benchmark. For additional details, please log in.

    Read more about "Programmatic management fee benchmarking"
  5.    A survey on Social Listening - Tools, Techniques, Metrics & Challenges
    Audience measurementConsumer insightData & analytics

    A survey on Social Listening - Tools, Techniques, Metrics & Challenges

    WFA member benchmark. For additional details, please log in.

    Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"
  6.    Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?
    Programmatic

    Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?

     WFA's Matt Green will walk through the major findings from WFA’s recent report on programmatic.

    Read more about "Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?"
  7.    Benchmark on recommended etail content agencies
    ChannelsAgency managementAgency review & pitching

    Benchmark on recommended etail content agencies

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended etail content agencies"
  8.    Survey results on Programmatic & trading desks
    Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

    Survey results on Programmatic & trading desks

     WFA member survey. For additional details, please log in.

    Read more about "Survey results on Programmatic & trading desks"
  9.    Outlook 2017: crunching the numbers in media
    ChannelsData & analytics

    Outlook 2017: crunching the numbers in media

    There will be fewer major sporting events in 2017 than we’ve seen this year.

    Read more about "Outlook 2017: crunching the numbers in media"
  10.    Why advertisers are embarking on a process of 'media transformation'
    Media governance

    Why advertisers are embarking on a process of 'media transformation'

    Today’s CMOs are not solely marketers; they are also, critically, transformers.

    Read more about "Why advertisers are embarking on a process of 'media transformation'"
  11.    Benchmark on Media auditor RFP
    Media governanceAgency evaluation & performance

    Benchmark on Media auditor RFP

     WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was…

    Read more about "Benchmark on Media auditor RFP"
  12.    Webinar: How to Raise your Game and Win in Programmatic
    Programmatic

    Webinar: How to Raise your Game and Win in Programmatic

    James Sampson, Asia Pacific VP & GM at DataXu, continues on from the successful WFA Workshop on Programmatic Buying earlier in…

    Read more about "Webinar: How to Raise your Game and Win in Programmatic"

Upcoming events

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  1. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

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  2. IFBA M2K - Monthly Call

    Remote Belgium

    01 Dec 2020

    International Food and Beverage Alliance

    More information Register for this meeting

  3. Sourcing Forum

    02 Dec 2020

    Boasting over a 1200 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

  4. A closer look at the latest regulatory trends to restrict food and beverage marketing as a response to the global obesity challenge

    More information Register for this meeting

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