Media Governance & Guardianship

Media Governance & Guardianship - Highlights

Media Governance & Guardianship

  1.    Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?
    Programmatic

    Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?

     WFA's Matt Green will walk through the major findings from WFA’s recent report on programmatic.

    Read more about "Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?"
  2.    Benchmark on recommended etail content agencies
    ChannelsAgency managementAgency review & pitching

    Benchmark on recommended etail content agencies

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended etail content agencies"
  3.    Survey results on Programmatic & trading desks
    Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

    Survey results on Programmatic & trading desks

     WFA member survey. For additional details, please log in.

    Read more about "Survey results on Programmatic & trading desks"
  4.    Outlook 2017: crunching the numbers in media
    ChannelsData & analytics

    Outlook 2017: crunching the numbers in media

    There will be fewer major sporting events in 2017 than we’ve seen this year.

    Read more about "Outlook 2017: crunching the numbers in media"
  5.    Why advertisers are embarking on a process of 'media transformation'
    Media governance

    Why advertisers are embarking on a process of 'media transformation'

    Today’s CMOs are not solely marketers; they are also, critically, transformers.

    Read more about "Why advertisers are embarking on a process of 'media transformation'"
  6.    Benchmark on Media auditor RFP
    Media governanceAgency evaluation & performance

    Benchmark on Media auditor RFP

     WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was…

    Read more about "Benchmark on Media auditor RFP"
  7.    Webinar: How to Raise your Game and Win in Programmatic
    Programmatic

    Webinar: How to Raise your Game and Win in Programmatic

    James Sampson, Asia Pacific VP & GM at DataXu, continues on from the successful WFA Workshop on Programmatic Buying earlier in…

    Read more about "Webinar: How to Raise your Game and Win in Programmatic"
  8.    Webinar on ANA/K2 transparency investigation: findings and recommendations
    Media governanceMedia transparency

    Webinar on ANA/K2 transparency investigation: findings and recommendations

    Nick Manning, CSO of Ebiquity will share recommendations, jointly created with the ANA, following the widely publicised K2…

    Read more about "Webinar on ANA/K2 transparency investigation: findings and recommendations"
  9.    Webinar: Ad fraud guidance for media investors
    Ad fraud & verification

    Webinar: Ad fraud guidance for media investors

    In this webinar, WFA will present the headlines from our ad fraud guidance, explaining the challenges we are facing as an industry…

    Read more about "Webinar: Ad fraud guidance for media investors"
  10.    Study results on Verification partners & viewability
    Ad fraud & verificationMarketing procurement

    Study results on Verification partners & viewability

    The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the…

    Read more about "Study results on Verification partners & viewability"
  11.    Benchmark on Average video view figures
    Audience measurement

    Benchmark on Average video view figures

    WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.

    Read more about "Benchmark on Average video view figures"
  12.    Compendium of ad fraud knowledge for media investors
    Ad fraud & verificationProgrammaticAd blockingData & analytics

    Compendium of ad fraud knowledge for media investors

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

    Read more about "Compendium of ad fraud knowledge for media investors"

Upcoming events

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  1. IFBA M2K - Monthly Call

    Remote Belgium

    01 Sep 2020

    International Food and Beverage Alliance

    More information Register for this meeting

  2. WFA Summer Drinks

    Brussels Belgium

    02 Sep 2020

    Join us for an informal drink and catch up at our Brussels office from 6 pm.

    More details to follow!

    More information Register for this meeting

  3. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

  4. WFA’s Programmatic & Data Forum provides client-side marketers in global programmatic, adtech, martech and media roles the opportunity to exchange and address common programmatic challenges, and further our industry’s agenda, in a ‘warts-and-all’ format under the Chatham House Rule.

    More information Register for this meeting

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