WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Jon Wilkins, Executive Chairman of Karmarama, makes the case on how marketing can change the world for the…
Adrian Lovett, President & CEO of the World Wide Web Foundation, makes the case on how marketing can change the world for the…
Fifth visit to APAC in a decade reflecting the region’s importance for brand growth
WFA member benchmark. For additional details, please log in.
WFA has called on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and…
Marketing and policy teams both say they want to collaborate more but admit there’s too little interaction today
10 years of learnings from running Project Reconnect
This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater…
Philip Myers, SVP Global Public Policy and Government Affairs at PepsiCo, becomes new Deputy President
Overview of the Responsible Advertising and Children (RAC) Programme meeting held on February 27th, 2019 in Brussels
Overview of the Digital Governance Exchange (DGX) meeting held on March 7th, 2019 in London
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in…
What are the big issues for marketers in 2019? Rob Dreblow delves into the evolving worlds of media, procurement and…
A new WFA report identifies the latest trends in global media agency models and remuneration
Overview of the Data Ethics Board meeting held on February 15th, 2019
This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…
Overview of the Media Forum held on February 12th, 2019 in Singapore.
Overview of the Digital Governance Exchange (DGX) meeting held on February 7th, 2019 in California
A webinar covering some of the key findings from our joint study on Global Agency Remuneration with The Observatory…
23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…
The award to appoint the marketers who are making a difference for business and society