Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    CDO FORUM Meeting Overview Hong Kong (November) & Singapore (December) 2016

    CDO FORUM Meeting Overview Hong Kong (November) & Singapore (December) 2016

     

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  2.    Why advertisers are embarking on a process of 'media transformation'
    Media governance

    Why advertisers are embarking on a process of 'media transformation'

    Today’s CMOs are not solely marketers; they are also, critically, transformers.

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  3.    CDO FORUM Meeting Overview Amsterdam November 2016

    CDO FORUM Meeting Overview Amsterdam November 2016

     

    Read more about "CDO FORUM Meeting Overview Amsterdam November 2016"
  4.    SOURCING FORUM Meeting Overview Paris November 2016
    Marketing procurement

    SOURCING FORUM Meeting Overview Paris November 2016

     

    Read more about "SOURCING FORUM Meeting Overview Paris November 2016"
  5.    Media cost inflation & deflation forecasts 2017

    Media cost inflation & deflation forecasts 2017

     

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  6.    IMC FORUM Meeting Overview London November 2016
    Integrated marketing

    IMC FORUM Meeting Overview London November 2016

     

    Read more about "IMC FORUM Meeting Overview London November 2016"
  7.    Brand building in the age of social media

    Brand building in the age of social media

     

    Read more about "Brand building in the age of social media"
  8.    Time to give up on Bullxxxx proxy metrics?
    Data & analytics

    Time to give up on Bullxxxx proxy metrics?

     

    Read more about "Time to give up on Bullxxxx proxy metrics?"
  9.    MEDIA FORUM Meeting Overview NY Madrid 2016

    MEDIA FORUM Meeting Overview NY Madrid 2016

     

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  10.    INSIGHT FORUM Meeting Overview London November 2016

    INSIGHT FORUM Meeting Overview London November 2016

     

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  11.    Webinar: AVMSD revision
    Self-regulation

    Webinar: AVMSD revision

    Everything you need to know about the revision of the EU AVMS Directive from the marketers' perspective

    Read more about "Webinar: AVMSD revision"
  12. 5 takeaways from WFA's CMO Luncheon

    A soccer legend, a business angel and wrestling royalty all walk into a restaurant....

    Read more about "5 takeaways from WFA's CMO Luncheon"
  13.    Five ways Insights can get closer to marketing

    Five ways Insights can get closer to marketing

    Earlier in the year, WFA and BrainJuicer looked at how marketing leaders perceive their consumer research and business insights…

    Read more about "Five ways Insights can get closer to marketing"
  14.    MEDIA FORUM Meeting Overview NY October 2016

    MEDIA FORUM Meeting Overview NY October 2016

     

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  15.    Benchmark on the use of crowd-sourcing
    Marketing procurement

    Benchmark on the use of crowd-sourcing

    WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application…

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  16.    Survey on regional marketing structures
    Organisation & structure

    Survey on regional marketing structures

     This research was created to draw a picture of regional marketing structures, roles and responsibilities.

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  17.    Survey on Global Ad Server Management
    Agency evaluation & performanceAgency remuneration & contracts

    Survey on Global Ad Server Management

    The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving…

    Read more about "Survey on Global Ad Server Management"
  18.    RAC - Meeting presentation - September 21, 2016

    RAC - Meeting presentation - September 21, 2016

     

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  19.    Survey on Working with adtech and martech startups
    Agency managementOrganisation & structure

    Survey on Working with adtech and martech startups

    The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…

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  20. The changing role of the CMO

    This September, the WFA partnered with the AllThatMatters conference to develop and curate a new conference stream titled…

    Read more about "The changing role of the CMO"
  21.    “Gotta catch ‘em all!” 5 digital trends at dmexco 2016
    Digital transformation

    “Gotta catch ‘em all!” 5 digital trends at dmexco 2016

    dmexco is the kind of digital marketing event you should prepare for in advance to get the most out of.

    Read more about "“Gotta catch ‘em all!” 5 digital trends at dmexco 2016"