Knowledge - page 68

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Delivering Value to Consumers from data
    Digital policyData collection & privacyData-driven marketing

    Delivering Value to Consumers from data

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

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  2.    Benchmark on Competitive Media Spend Monitoring

    Benchmark on Competitive Media Spend Monitoring

     

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  3.    IMC FORUM Meeting Overview London October 2015
    Integrated marketing

    IMC FORUM Meeting Overview London October 2015

     

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  4.    Survey on digital agency management
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Survey on digital agency management

    Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology…

    Read more about "Survey on digital agency management"
  5. Chinese marketers expect mobile to become a strong offline business driver in 2015/16

    Mobile messaging app use up 305% year on year

    Read more about "Chinese marketers expect mobile to become a strong offline business driver in 2015/16"
  6.    SOURCING FORUM Meeting Overview Zug September 2015
    Marketing procurement

    SOURCING FORUM Meeting Overview Zug September 2015

     

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  7.    IMC FORUM Meeting Overview Miami September 2015
    Integrated marketing

    IMC FORUM Meeting Overview Miami September 2015

     

    Read more about "IMC FORUM Meeting Overview Miami September 2015"
  8.    Benchmark on brand strategy providers
    Agency managementMarketing procurement

    Benchmark on brand strategy providers

    WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer…

    Read more about "Benchmark on brand strategy providers"
  9. AirAsia joins World Federation of Advertisers

    First Malaysian company to join, fifth member from APAC

    Read more about "AirAsia joins World Federation of Advertisers"
  10.    Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
    ChannelsProgrammatic

    Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers

    A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5. 

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  11.    Benchmark on Agency capability mapping
    Agency evaluation & performanceAgency rostersMarketing procurement

    Benchmark on Agency capability mapping

    WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…

    Read more about "Benchmark on Agency capability mapping"
  12.    Webinar on Reciprocity: The future of comms planning?
    Integrated marketing

    Webinar on Reciprocity: The future of comms planning?

    In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing…

    Read more about "Webinar on Reciprocity: The future of comms planning?"
  13.    Benchmark on the evolution of magazine readership and media buying
    Channels

    Benchmark on the evolution of magazine readership and media buying

    A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing,…

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  14.    CMO FORUM Meeting Overview APAC September 2015

    CMO FORUM Meeting Overview APAC September 2015

     

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  15. Keeping up in China

    Read more about "Keeping up in China"
  16.    Keeping a cool head amidst bulging waistlines
    Food marketing

    Keeping a cool head amidst bulging waistlines

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  17.    Ad Blocking - the great disruptor

    Ad Blocking - the great disruptor

     

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  18.    Survey on Mobile Marketing China: Online to Offline
    Channels

    Survey on Mobile Marketing China: Online to Offline

    The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…

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  19.    Survey on data driven marketing (DDM)
    Digital transformationData & analyticsData-driven marketing

    Survey on data driven marketing (DDM)

    This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…

    Read more about "Survey on data driven marketing (DDM)"
  20.    Marketing in LATAM survey results
    Organisation & structure

    Marketing in LATAM survey results

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM. 

    Read more about "Marketing in LATAM survey results"
  21.    Benchmark on Recommended digital agencies in Philippines
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on Recommended digital agencies in Philippines

    WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.

    Read more about "Benchmark on Recommended digital agencies in Philippines"