Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Survey on media management in the US
    Media governanceAgency rostersOrganisation & structure

    Survey on media management in the US

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

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  2.    SOURCING FORUM Meeting Overview Paris February 2015
    Marketing procurement

    SOURCING FORUM Meeting Overview Paris February 2015

     

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  3. Five priorities for media directors in 2015