WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Benchmark on Recommended Experiential Agencies in Mexico.
Much has changed in recent years with the growth in agency proliferation, improved analytics and the growth in social. This in-depth…
Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.
The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…
This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…
Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
New appointments to board include representatives from Deutsche Telekom, Grupo Bimbo, LVMH, Mundipharma, Philips and Shell
Survey looking at current and future projected digital marketing investment trends among WFA members.
New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…
Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…
Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being…
Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.
This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…
Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.
Contains results from an online survey amongst members of WFA’s IMC and Media Forums.
