Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    Survey on ROMI - Your approach & measurement
    Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Survey on ROMI - Your approach & measurement

    Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…

    Read more about "Survey on ROMI - Your approach & measurement"
  2.    Benchmark on supporting ecommerce with digital marketing
    ChannelsMarketing technologyMarketing technologyMedia transformationMarketing technology

    Benchmark on supporting ecommerce with digital marketing

    Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

    Read more about "Benchmark on supporting ecommerce with digital marketing"
  3. WFA appoints Barclays marketer, David Wheldon, as new president

    New appointments to board include representatives from Deutsche Telekom, Grupo Bimbo, LVMH, Mundipharma, Philips and Shell

    Read more about "WFA appoints Barclays marketer, David Wheldon, as new president"
  4.    Survey on digital investment trends and digital agency management
    Agency evaluation & performanceDigital transformationMedia transformation

    Survey on digital investment trends and digital agency management

    Survey looking at current and future projected digital marketing investment trends among WFA members.

    Read more about "Survey on digital investment trends and digital agency management"
  5.    7 Deadly Sins of Marketing
    Ad blockingBrand purposeBrand reputationConsumer insight

    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

    Read more about "7 Deadly Sins of Marketing"
  6.    Survey on digital media auditing
    Ad fraud & verificationDigital transformation

    Survey on digital media auditing

    Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…

    Read more about "Survey on digital media auditing"
  7.    Survey on adserving management & payment
    Agency managementAgency remuneration & contractsAgency rosters

    Survey on adserving management & payment

    Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being…

    Read more about "Survey on adserving management & payment"
  8.    Survey on digital recruitment agencies used by clients
    Agency managementAgency review & pitchingMarketing procurement

    Survey on digital recruitment agencies used by clients

    Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.

    Read more about "Survey on digital recruitment agencies used by clients"
  9.    Benchmark on Global digital marketing organisation/configuration
    Integrated marketingDigital transformationOrganisation & structure

    Benchmark on Global digital marketing organisation/configuration

    This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…

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  10.    Benchmark on cost variation in rate cards
    Agency remuneration & contractsMarketing procurement

    Benchmark on cost variation in rate cards

    Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.

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  11.    State of the retargeting industry

    State of the retargeting industry

     

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  12.    Survey Results: Transmedia and multiscreen marketing
    ChannelsIntegrated marketing

    Survey Results: Transmedia and multiscreen marketing

    Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

    Read more about "Survey Results: Transmedia and multiscreen marketing"
  13.    Data Management Platforms (DMP) - the basics

    Data Management Platforms (DMP) - the basics

     

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  14.    A history of cross media measurement

    A history of cross media measurement

     

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  15.    MEDIA FORUM Meeting Overview London February 2015

    MEDIA FORUM Meeting Overview London February 2015

     

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  16. Food marketing

    EU kids see less and less food ads on TV

    European children are exposed to significantly less food ads on TV according to recent research conducted by Accenture Media…
    Read more about "EU kids see less and less food ads on TV "
  17.    DIGITAL FORUM Meeting Overview Paris February 2015

    DIGITAL FORUM Meeting Overview Paris February 2015

     

    Read more about "DIGITAL FORUM Meeting Overview Paris February 2015"
  18.    Accelerating Digital Transformation

    Accelerating Digital Transformation

     

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  19.    The elements of digital transformation
    Digital transformation

    The elements of digital transformation

    Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…

    Read more about "The elements of digital transformation"
  20.    Benchmark on sensory and behavioural marketing
    Integrated marketingData-driven marketing

    Benchmark on sensory and behavioural marketing

    Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…

    Read more about "Benchmark on sensory and behavioural marketing"
  21.    Benchmark on splitting strategic media planning from buying
    Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Benchmark on splitting strategic media planning from buying

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…

    Read more about "Benchmark on splitting strategic media planning from buying"