Posts about Audience measurement

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Media Forum Meeting Overview (27th October 2021)
    Event reports
    Marketing effectiveness

    Media Forum Meeting Overview (27th October 2021)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.

    Read more about "Media Forum Meeting Overview (27th October 2021)"
  2. Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
    Video

    Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms

    WFA

    MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key digital standards and accreditations.

    Read more about "Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms"
  3. Media Forum Meeting Overview (29th September 2021)
    Event reports

    Media Forum Meeting Overview (29th September 2021)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on 29 September 2021.

    Read more about "Media Forum Meeting Overview (29th September 2021)"
  4. Canadian association appoints lead for cross-media measurement initiative
    News
    Advertising & policyCross-media measurement

    Canadian association appoints lead for cross-media measurement initiative

    WFA

    ACA expedites CMM efforts with ex-Walmart media executive Jennifer Holgate named Director, Cross Media Measurement

    Read more about "Canadian association appoints lead for cross-media measurement initiative"
  5. Spotlight: Digital media and the demise of identity
    Video

    Spotlight: Digital media and the demise of identity

    WFA

    The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it increasingly hard to track consumers across digital media.

    Read more about "Spotlight: Digital media and the demise of identity"
  6. Canada unveils cross-media measurement committee
    News
    Advertising & policyCross-media measurement

    Canada unveils cross-media measurement committee

    WFA

    P&G Canada’s Judi Hoffman to chair ACA’s new working group

    Read more about "Canada unveils cross-media measurement committee"
  7. Global advertisers unveil a collaborative new approach to cross-media measurement
    Press releases
    Cross-media measurement

    Global advertisers unveil a collaborative new approach to cross-media measurement

    WFA

    UK and US to lead implementation following international peer review

    Read more about "Global advertisers unveil a collaborative new approach to cross-media measurement"
  8. GCC association launches cross-media measurement initiative
    News
    Advertising & policyCross-media measurement

    GCC association launches cross-media measurement initiative

    WFA

    ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics

    Read more about "GCC association launches cross-media measurement initiative"
  9. Swedish ad industry join forces to develop standards for media buying
    News
    Advertising & policyCross-media measurement

    Swedish ad industry join forces to develop standards for media buying

    WFA

    Swedish advertisers join agencies and media owners for cross-media measurement initiative

    Read more about "Swedish ad industry join forces to develop standards for media buying"
  10. Webinar: The evolution of digital standards
    Video

    Webinar: The evolution of digital standards

    WFA

    This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with confidence.

    Read more about "Webinar: The evolution of digital standards"
  11. Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
    Video
    Marketing effectivenessCMO Forum

    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation

    WFA, Ebiquity

    In this webinar focusses on what the future may hold for online video and how brands should treat this medium going forward.

    Read more about "Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation"
  12. Mind the Gap - 2020
    BenchmarkReport
    Trends & forecastsCross-media measurementMarketing effectivenessMedia transformation

    Mind the Gap - 2020

    Ebiquity

    The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether digital video channels can help to close the coverage gap caused by the decline of linear TV and advice for marketers how to address their own coverage gap.

    Read more about "Mind the Gap - 2020"
  13. Driving brand value with emotional intelligence in content
    Report
    Media & analyticsMarketing technologyAIMarketing technology

    Driving brand value with emotional intelligence in content

    WFA

    This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

    Read more about "Driving brand value with emotional intelligence in content"
  14. The UK launches cross-media measurement programme
    News
    Advertising & policyCross-media measurement

    The UK launches cross-media measurement programme

    WFA

    ISBA puts Cross Media Research Group principles to the test

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  15. Global advertisers launch drive to establish cross-media measurement principles
    Press releases
    Advertising & policyCross-media measurement

    Global advertisers launch drive to establish cross-media measurement principles

    WFA

    Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency holding groups

    Two-day meeting during Advertising Week NY identifies next steps for progress

    Read more about "Global advertisers launch drive to establish cross-media measurement principles"
  16. A campaign for better measurement
    Expert opinion
    Cross-media measurement

    A campaign for better measurement

    Matt Green

    Global brands are calling for a cross media measurement model. Matt Green explains why.

    Read more about "A campaign for better measurement"
  17. APAC Programmatic Maturity Report 2018
    BenchmarkReport
    Ad techMarketing technologyDigital media transformationMarketing technology

    APAC Programmatic Maturity Report 2018

    WFA, Infectious Media

    WFA member report. For additional details, please log in.

    Read more about "APAC Programmatic Maturity Report 2018"
  18. Global Media Charter
    Guides & templates
    Advertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertising

    Global Media Charter

    WFA

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing ecosystem that works better for brands and consumers.

    Read more about "Global Media Charter"
  19. Media Forum Meeting Overview (June 2018, Barcelona)
    Event reports
    Cross-media measurementMarketing strategyMarketing structureMarketing strategyMedia transformation

    Media Forum Meeting Overview (June 2018, Barcelona)

    WFA

     Overview of the Media Forum held in July 2018 in Barcelona.

    Read more about "Media Forum Meeting Overview (June 2018, Barcelona)"
  20. Global viewability benchmarks 2017
    BenchmarkReport
    Advertising & policyTrends & forecastsCross-media measurementMedia & analyticsMarketing effectiveness

    Global viewability benchmarks 2017

    WFA

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of ‘in-view’ impressions across more than 20 markets.

    For additional details, please log in.

    Read more about "Global viewability benchmarks 2017"
  21. Survey on Global Ad Viewability & Ad Fraud levels
    BenchmarkReport
    Trends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA, Ebiquity

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"