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Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
Read more about "Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms"MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key digital standards and accreditations.
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Media Forum Meeting Overview (29th September 2021)
Read more about "Media Forum Meeting Overview (29th September 2021)"Meeting overview and presentations from WFA’s Media Forum on 29 September 2021.
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Spotlight: Digital media and the demise of identity
Read more about "Spotlight: Digital media and the demise of identity"The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it increasingly hard to track consumers across digital media.
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Cross-media measurementGlobal advertisers unveil a collaborative new approach to cross-media measurement
Read more about "Global advertisers unveil a collaborative new approach to cross-media measurement"UK and US to lead implementation following international peer review
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Webinar: The evolution of digital standards
Read more about "Webinar: The evolution of digital standards"This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with confidence.
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Marketing effectivenessCMO ForumWebinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
Read more about "Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation"In this webinar focusses on what the future may hold for online video and how brands should treat this medium going forward.
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Trends & forecastsCross-media measurementMarketing effectivenessMedia transformationMind the Gap - 2020
Read more about "Mind the Gap - 2020"
The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether digital video channels can help to close the coverage gap caused by the decline of linear TV and advice for marketers how to address their own coverage gap. -
Media & analyticsMarketing technologyAIMarketing technologyDriving brand value with emotional intelligence in content
Read more about "Driving brand value with emotional intelligence in content"This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.
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Advertising & policyCross-media measurementGlobal advertisers launch drive to establish cross-media measurement principles
Read more about "Global advertisers launch drive to establish cross-media measurement principles"Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency holding groups
Two-day meeting during Advertising Week NY identifies next steps for progress
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Cross-media measurementA campaign for better measurement
Read more about "A campaign for better measurement"Global brands are calling for a cross media measurement model. Matt Green explains why.
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Ad techMarketing technologyDigital media transformationMarketing technologyAPAC Programmatic Maturity Report 2018
Read more about "APAC Programmatic Maturity Report 2018"WFA member report. For additional details, please log in.
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Cross-media measurementMarketing structureMedia transformationMedia Forum Meeting Overview (June 2018, Barcelona)
Read more about "Media Forum Meeting Overview (June 2018, Barcelona)"Overview of the Media Forum held in July 2018 in Barcelona.
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Advertising & policyTrends & forecastsCross-media measurementMedia & analyticsMarketing effectivenessGlobal viewability benchmarks 2017
Read more about "Global viewability benchmarks 2017"WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of ‘in-view’ impressions across more than 20 markets.
For additional details, please log in.
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Trends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
Read more about "Survey on Global Ad Viewability & Ad Fraud levels"WFA member benchmark. For additional details, please log in.
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Advertising & policyCross-media measurementMedia & analyticsEuropean Viewability Measurement Principles
Read more about "European Viewability Measurement Principles"Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to ensure that harmonised best practice standards and guidelines are applied to the measurement and trading of viewable digital advertising across all markets in Europe (and beyond). They are designed to help our industry to achieve the following common goals:
1. To raise minimum quality standards in digital advertising measurement for all stakeholders across Europe.
2. To measure digital ad exposure which is deemed a key step to increasing confidence in digital ad trading.
3. To enhance the (internet) user experience in the context of changing user expectations.
4. To improve confidence in the digital ad environment. -
Advertising & policyMedia & analyticsPrivacy & tech
Survey results: Paying for 3rd party verification
Read more about "Survey results: Paying for 3rd party verification"WFA member survey. For additional details, please log in.
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Advertising & policyCross-media measurementMedia & analytics
Survey on Media Governance and Guardianship
Read more about "Survey on Media Governance and Guardianship"WFA member survey. For additional details, please log in.
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Cross-media measurementWebinar: Cross Device Measurement
Read more about "Webinar: Cross Device Measurement"Webinar with DataXu. Cross-device. Multi-screen. Cross channel. These are the latest buzz words you’re likely hearing in the industry, day after day. For many marketers, linking consumers and devices is the next step in making marketing more effective, and brands around the world are tapping the latest strategies and technologies to make this happen today.
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Media & analytics
A survey on Social Listening - Tools, Techniques, Metrics & Challenges
Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"WFA member benchmark. For additional details, please log in.
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Benchmark on Average video view figures
Read more about "Benchmark on Average video view figures"WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.
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Media & analyticsSurvey results on Managing ad testing
Read more about "Survey results on Managing ad testing"Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for campaigns.
