Posts about Consumer insight

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Webinar: How advertising lost sight of creativity and what to do about it
    Video
    CreativityMarketing effectiveness

    Webinar: How advertising lost sight of creativity and what to do about it

    WFA

    System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’ (2019).

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  2. Insight Forum meeting overview (December 2019)
    Event reports
    Advertising & policyMedia & analytics

    Insight Forum meeting overview (December 2019)

    WFA

    Overview of the Insight Forum meeting held on 4 December 2019 in London.

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  3. Tutorial Key Performance Indicator
    BenchmarkReport
    Media & analytics

    Tutorial Key Performance Indicator

    UPA (Italy)

    Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying  omnichannel communication results. In addition, the document contains a brief tutorial on Key Performance Indicators and their use.

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  4. Benchmark on marketing research methodologies
    Benchmark
    Media & analytics

    Benchmark on marketing research methodologies

    WFA

     WFA member benchmark. For additional details, please log in.

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  5. Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research
    Benchmark
    CMO Forum

    Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research

    WFA

    This WFA member benchmark covers recommendations for agency partners in India that either specialise in new product concept quantitative research or lifestyle communications.

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  6. Creating a culture of insights
    Expert opinion

    Creating a culture of insights

    Rob Dreblow

    Members of the global consumer insight community address how to develop companies into insights-led organisations.

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  7. Real insight from a virtual reality
    Expert opinion

    Real insight from a virtual reality

    WFA

    The consumer insight community is realising some unexpected benefits from virtual reality.

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  8. Europe research: Data-driven advertising and Europeans’ internet use
    Report
    Advertising & policyTrends & forecastsPrivacy & tech

    Europe research: Data-driven advertising and Europeans’ internet use

    EDAA, IAB

    This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of content users accessed online, their attitudes to data-driven advertising, and their willingness to pay for content as an alternative to advertising.

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  9. Webinar: Keeping the brand tracking love alive
    Video

    Webinar: Keeping the brand tracking love alive

    WFA, Hall&Partners

    Webinar in partnership with Hall & Partners, who will share on their experience of this journey with their clients

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  10. Webinar: Turning uncertainty to advantage
    Video
    Marketing strategyMarketing strategy

    Webinar: Turning uncertainty to advantage

    WFA, Flamingo

    Webinar in partnership with Flamingo & DDB on how brands can win against a backdrop of major political and social change

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  11. A survey on Social Listening - Tools, Techniques, Metrics & Challenges
    Benchmark
    Media & analytics

    A survey on Social Listening - Tools, Techniques, Metrics & Challenges

    WFA

    WFA member benchmark. For additional details, please log in.

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  12. 10 steps to close the gap between digital consumers and businesses
    BenchmarkReport
    Ad techMarketing strategyCMO ForumDigital media transformationMarketing strategy

    10 steps to close the gap between digital consumers and businesses

    WFA, The Digital Consultancy

       

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  13. Benchmark on testing big ideas
    Benchmark

    Benchmark on testing big ideas

    WFA

     WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is done.

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  14. Webinar: What is the future of insights?
    Video

    Webinar: What is the future of insights?

    WFA, System1

    In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights Project.

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  15. Webinar: Generating actionable insights from online communities
    Video

    Webinar: Generating actionable insights from online communities

    WFA, CSpace

    WFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in managing online communities.

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  16. 7 Deadly Sins of Marketing
    Report
    Advertising & policyBrand purposeBrand reputationGlobal Marketer Week

    7 Deadly Sins of Marketing

    WFA, Karmarama, We Are Social

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers. The results were presented on March 19th at a Project Reconnect session as part of the WFA's Global Marketer Week in Marrakech. They formed the backdrop and context to a presentation by Jon Wilkins, Executive Chairman of Karmarama, on where he thinks the industry may be getting it wrong, a presentation by a group of African students on their views about what's good and bad about brand marketing and an interactive panel session including high-profile industry experts focusing on potential solutions.

    Read more about "7 Deadly Sins of Marketing"
  17. Survey on brand tracking
    Benchmark
    Media & analytics

    Survey on brand tracking

    WFA

    Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology, pre-testing and planning.

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