Posts about Consumer insight

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China
    Video

    Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China

    WFA

    Explanations behind the rise of Chinese brands and why it is important to businesses in and outside of China

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  2. Insight Forum Overview (October 2021)
    Event reports
    Influencer marketingMarketing strategyMarketing strategy

    Insight Forum Overview (October 2021)

    WFA

    Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.

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  3. Top take-outs from The World in 2021 with The Economist
    Expert opinion

    Top take-outs from The World in 2021 with The Economist

    Will Gilroy

    Will Gilroy, WFA's Director of Policy and Communications, shares key take-aways from the recent webinar with The Economist's Deputy Editor, Tom Standage.

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  4. Webinar: The Economist presents The World in 2021
    Video
    Advertising & policyDigital policyMarketing strategyMarketing strategy

    Webinar: The Economist presents The World in 2021

    WFA

    The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report this November

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  5. Brazilian association explores the role of customer service in consumer-brand relationships
    News

    Brazilian association explores the role of customer service in consumer-brand relationships

    WFA

    ABA study aims to help marketers understand the importance of customer service channels in the survival of brands

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  6. Customer experience in the world’s “new normal”
    Expert opinion

    Customer experience in the world’s “new normal”

    Richard Bordenave

    How can brands use behavioral science to re-invent their customers’ experience during and post COVID-19? In the light of massive changes in consumer behaviour happening globally, Richard Bordenave, CEO of BVA Nudge Unit Singapore, decoded during a WFA webinar earlier this year some of the trends that may reshape businesses in a soon future.

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  7. Webinar+: Customer Experience in the New Normal
    Video
    Marketing effectivenessMarketing technologyCMO ForumMarketing operationsMarketing technology

    Webinar+: Customer Experience in the New Normal

    WFA

    In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper emotional journey, facilitating choice or improving loyalty.

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  8. Webinar: How advertising lost sight of creativity and what to do about it
    Video
    CreativityMarketing effectiveness

    Webinar: How advertising lost sight of creativity and what to do about it

    WFA

    System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’ (2019).

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  9. Insight Forum meeting overview (December 2019)
    Event reports
    Advertising & policyMedia & analytics

    Insight Forum meeting overview (December 2019)

    WFA

    Overview of the Insight Forum meeting held on 4 December 2019 in London.

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  10. Spanish launch guide to improve online user experience
    News

    Spanish launch guide to improve online user experience

    WFA

    New guide offers practical advice to improve perception of digital advertising

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  11. Danish advertisers create guide to brand safety
    NewsReport
    Brand reputationMarketing operations

    Danish advertisers create guide to brand safety

    WFA

    Three out four advertisers say there is insufficient transparency in media buying.

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  12. Tutorial Key Performance Indicator
    BenchmarkReport
    Media & analytics

    Tutorial Key Performance Indicator

    UPA (Italy)

    Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying  omnichannel communication results. In addition, the document contains a brief tutorial on Key Performance Indicators and their use.

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  13. Benchmark on marketing research methodologies
    Benchmark
    Media & analytics

    Benchmark on marketing research methodologies

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on marketing research methodologies"
  14. Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research
    Benchmark
    CMO Forum

    Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research

    WFA

    This WFA member benchmark covers recommendations for agency partners in India that either specialise in new product concept quantitative research or lifestyle communications.

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  15. Creating a culture of insights
    Expert opinion

    Creating a culture of insights

    Rob Dreblow

    Members of the global consumer insight community address how to develop companies into insights-led organisations.

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  16. Real insight from a virtual reality
    Expert opinion

    Real insight from a virtual reality

    WFA

    The consumer insight community is realising some unexpected benefits from virtual reality.

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  17. Europe research: Data-driven advertising and Europeans’ internet use
    Report
    Advertising & policyTrends & forecastsPrivacy & tech

    Europe research: Data-driven advertising and Europeans’ internet use

    EDAA, IAB

    This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of content users accessed online, their attitudes to data-driven advertising, and their willingness to pay for content as an alternative to advertising.

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  18. Webinar: Keeping the brand tracking love alive
    Video

    Webinar: Keeping the brand tracking love alive

    WFA, Hall&Partners

    Webinar in partnership with Hall & Partners, who will share on their experience of this journey with their clients

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  19. Webinar: Turning uncertainty to advantage
    Video
    Marketing strategyMarketing strategy

    Webinar: Turning uncertainty to advantage

    WFA, Flamingo

    Webinar in partnership with Flamingo & DDB on how brands can win against a backdrop of major political and social change

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  20. A survey on Social Listening - Tools, Techniques, Metrics & Challenges
    Benchmark
    Media & analytics

    A survey on Social Listening - Tools, Techniques, Metrics & Challenges

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"
  21. 10 steps to close the gap between digital consumers and businesses
    BenchmarkReport
    Ad techMarketing strategyCMO ForumDigital media transformationMarketing strategy

    10 steps to close the gap between digital consumers and businesses

    WFA, The Digital Consultancy

       

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