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Marketing technologyAIMarketing technologyAI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents
Read more about "AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how they impact marketing and media.
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Brand reputationWFA Better Marketing Pod Episode 41 with Marcel Marcondes, AB InBev
Read more about "WFA Better Marketing Pod Episode 41 with Marcel Marcondes, AB InBev"The marketing landscape is undergoing profound shifts, requiring marketers to rethink traditional approaches. At the forefront of this evolution stands Marcel Marcondes, AB InBev's Global CMO and winner of the 2024 WFA Global Marketer of the Year award. His philosophy brings a refreshing clarity to how marketing should function today: as a bridge between consumers and business.
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Candid CMOThe Candid CMO: Conny Kalcher, Group Chief Customer Officer at Zurich
Read more about "The Candid CMO: Conny Kalcher, Group Chief Customer Officer at Zurich"Conny Kalcher, Group Chief Customer Officer at Zurich Insurance, explains the appeal of the insurance industry and how the right metrics can prove the power of marketing.
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AIWFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
Read more about "WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta"In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on how Meta is transforming from a teenage platform to a mature business partner for advertisers with innovative tools, AI implementation and a renewed focus on effectiveness.
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Marketing technologyAIMarketing technology
AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
Read more about "AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how they impact marketing and media.
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Candid CMOThe Candid CMO: Wanda Weigert, Global Chief Brand Officer and Executive Director for Globant
Read more about "The Candid CMO: Wanda Weigert, Global Chief Brand Officer and Executive Director for Globant"Some marketers gain experience by moving around from company to company. For Wanda Weigert, Global Chief Brand Officer and Executive Director for Argentina at technology company Globant, that learning process has happened in situ.
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Brand reputationWFA Better Marketing Pod Ep 39: On Cathay Pacific's marketing secret plus lessons from Asia with Ed Bell
Read more about "WFA Better Marketing Pod Ep 39: On Cathay Pacific's marketing secret plus lessons from Asia with Ed Bell"What does it take to rebuild an airline brand after the devastating impact of a global pandemic? Ed Bell, General Manager Brand, Insights and Marketing Communications at Cathay Pacific, takes us behind the scenes of one of aviation's most remarkable recovery stories.
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CultureWFA Better Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins
Read more about "WFA Better Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins"What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr Marcus Collins - professor, agency strategist, and cultural marketing expert - we explore how the most powerful brands transcend their product categories to become vessels of meaning in culture.
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Brand reputationWFA Better Marketing Pod Ep 37: On being a real global marketer and Gen Alpha with Dr. Frederique Covington Corbett, UNICEF
Read more about "WFA Better Marketing Pod Ep 37: On being a real global marketer and Gen Alpha with Dr. Frederique Covington Corbett, UNICEF"In this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington Corbett, who is in the private sector division of Unicef as Chief of Global Brand & Marketing. David and Frederique discuss the biggest mistake marketers make, whether Gen Alpha is getting the leadership they need, why CEOs need to become Chief Energy Officers, the hushing trend sweeping across companies and what Chief Marketing Officers may be surprised about when it comes to standing out in judging for the Effie Awards.
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Marketing technologyAIMarketing technologyAI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week
Read more about "AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how they impact marketing and media.
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Marketing effectivenessThe building blocks of effectiveness
Read more about "The building blocks of effectiveness"Defining marketing effectiveness is key if marketers are to justify investment and deliver on the profession’s promise of brand growth. Silas Lewis-Meilus, Global Head of Media Operations at Haleon, explains.
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Candid CMOThe Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA
Read more about "The Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA"WFA chats to the Chief Marketing & Digital Officer for L’Oréal South Asia Pacific, Middle East & North Africa to explore his marketing journey around the world.
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Digital policyMarketing technologyMarketing technology
Privacy and Tech Forum
Read more about "Privacy and Tech Forum"For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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Candid CMOThe Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri
Read more about "The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri"In the first of a new series, WFA chats to the global marketing lead for Zespri to explore his marketing journey from boyhood to his current ambitions for New Zealand’s kiwi exporting behemoth.
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CreativitySustainabilityAIWFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
Read more about "WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot"In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter ego, the Ritbot.
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Brand purposeBrand reputationCreativityCannes LionsCMO ForumDigital media transformationMarketing capabilitiesIs it time for a marketing makeover?
Read more about "Is it time for a marketing makeover?"WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession faces.
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Marketing technologyAIMarketing technologyFive predictions for 2025
Read more about "Five predictions for 2025"WFA experts look ahead to identify the key issues for brands as they look forward to the new year.
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WFA CEO looks back at 2024
Read more about "WFA CEO looks back at 2024"WFA’s year has reflected the rapidly evolving and uncertain economic and geo-political landscape in which we and our members operate. It’s been a bit of a rollercoaster with both lows and highs.
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Advertising & policyInclusive marketingHow will the cultural events of 2024 define your 2025?
Read more about "How will the cultural events of 2024 define your 2025?"2024 has been a whirlwind year of changes and challenges. WFA strategic partners, Creative Equals, share four key cultural opportunities for brands to strategically disrupt categories, create engaging, authentic and inclusive creative work in 2025.
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Brand purposeBrand reputationGlobal Marketer of the YearMarketing capabilitiesRaja Rajamannar on the qualities required of the modern-day CMO
Read more about "Raja Rajamannar on the qualities required of the modern-day CMO"As the race to be crowned Global Marketer of the Year heats up, the Mastercard marketer and jury president tells The Drum what it takes to excel in today’s ever-evolving marketing world.
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Brand purposeBrand reputationMarketing structureSustainabilityWFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark
Read more about "WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark"In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivoting from a 'no marketing' approach to putting brand at the core of a new customer proposition and expansion strategy.
