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Global Marketer WeekGlobal Marketer Week kicks off in Stockholm
Read more about "Global Marketer Week kicks off in Stockholm"A day-by-day summary of WFA's flagship event
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Trends & forecastsFIFA World Cup drives global media inflation to 4.4%, WFA Outlook
Read more about "FIFA World Cup drives global media inflation to 4.4%, WFA Outlook"Sharp increase in US price inflation against decrease in China
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Global Marketer WeekThree more CMOs to speak at WFA Global Marketer Conference in Stockholm
Read more about "Three more CMOs to speak at WFA Global Marketer Conference in Stockholm"Marketing leaders from Arla Foods, Mars and Opella are among those joining the line-up for April 23 event
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Influencer marketingWFA launches Creator Forum
Read more about "WFA launches Creator Forum"As investment rises in creators, the new WFA group aims to give members an edge in an evolving content landscape.
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Marketing strategyMarketing strategyWFA’s Asia Advisory Board invests in the next generation
Read more about "WFA’s Asia Advisory Board invests in the next generation"WFA has signed strategic partnership agreements with two leading educational establishments in Asia-Pacific to promote marketing to the new generation in the region.
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Global Marketer WeekGlobal Marketer Week 2026: Forum speakers and agendas
Read more about "Global Marketer Week 2026: Forum speakers and agendas"WFA’s Forum meetings at Global Marketer Week 2026 in Stockholm will bring together peers to address their priority challenges. These sessions benefit from being led by senior members from the WFA network.
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Global Marketer WeekGlobal Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries.
Read more about "Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries."Global Marketer Week 2026 is coming to Stockholm on 21–24 April for the very first time and the agenda is shaping up to be one of the strongest programmes yet.
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National Associations in India, UK, Norway and Morocco change leadership
Read more about "National Associations in India, UK, Norway and Morocco change leadership"Four national associations have announced significant leadership transitions.
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Global Marketer WeekCMO ForumFirst speakers announced for Global Marketer Conference 2026
Read more about "First speakers announced for Global Marketer Conference 2026"WFA heads to Stockholm for its annual event for senior marketers from April 21-24
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AIKey WFA insight and best practice you may have missed in September and October
Read more about "Key WFA insight and best practice you may have missed in September and October"Here is a snapshot of what is available that you may have missed in the last couple of months.
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Brand purposeWFA holds LATAM regional meeting in Montevideo
Read more about "WFA holds LATAM regional meeting in Montevideo"WFA held a two-day regional meeting in Latin America in Montevideo between 29 September and 1 October. The event brought together over 100 senior client-side marketers with global and regional responsibilities to address issues ranging from The Future of Marketing, marketing transformation and marketing effectiveness to leveraging the power of AI to drive growth and effectively navigating policy issues in the region.
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Eight new members join WFA
Read more about "Eight new members join WFA"More new corporate members have joined the WFA, taking total membership to more than 150.
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Advertising & policyGoing beyond ads on alcohol
Read more about "Going beyond ads on alcohol"Good marketers know that marketing is more than advertising. That’s why the Responsible Marketing Pact (RMP) now has stronger commitments for influencer campaigns and new rules on sponsorship, says Alexandre Boyer, Senior Manager, Policy, at WFA.
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Advertising & policyWFA holds LATAM Regional Meeting in Montevideo
Read more about "WFA holds LATAM Regional Meeting in Montevideo"Leading marketers and policy leads from across Latin America are preparing to gather in Uruguay at the end of the month to address marketing, media and policy challenges over a two-day gathering.
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AIThe In-House Advantage
Read more about "The In-House Advantage"Having an in-house agency can be a safer way to drive scalable AI adoption. Brenna Brandes, Global Marketing Services Manager at WFA, reveals the potential benefits of this approach.
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AIIn case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more
Read more about "In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more"We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from the second quarter of 2025 that you might have missed:
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Cannes LionsMultinational marketing budgets coming under greater scrutiny
Read more about "Multinational marketing budgets coming under greater scrutiny"New WFA research shows that brands are taking more time to articulate what they stand for and changing the markets they invest in.
CMOs and public policy leads agree that the world has become more unpredictable and riskier.
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SustainabilityWFA revamps its approach to Sustainable Marketing
Read more about "WFA revamps its approach to Sustainable Marketing"WFA’s Planet Pledge will transition to a new, open community for all WFA members. By making it cross-cutting, all WFA members will be able to benefit from thought leadership and insight that deliver for the planet and company bottom lines. Michelle McEvoy, Global Lead, Sustainable Marketing, explains.
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Marketing capabilitiesUnilever leader becomes Co-Chair of WFA’s Marketing Capability Forum
Read more about "Unilever leader becomes Co-Chair of WFA’s Marketing Capability Forum"Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence, will help drive capability excellence across WFA’s global membership in the new role. He will help guide the Forum as it continues to support global brands in building high-performing, future-fit marketing organisations.
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Global Marketer WeekHaloIn case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
Read more about "In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo"We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from the first quarter of 2025 that you might have missed:
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Media price inflation trending towards long-term averages
Read more about "Media price inflation trending towards long-term averages"The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit inflation across all major regions.
