Good marketers know that marketing is more than advertising. That’s why the Responsible Marketing Pact (RMP) now has stronger commitments for influencer campaigns and new rules on sponsorship, says Alexandre Boyer, Senior Manager, Policy, at WFA.

Having an in-house agency can be a safer way to drive scalable AI adoption. Brenna Brandes, Global Marketing Services Manager at WFA, reveals the potential benefits of this approach.

New WFA research shows that brands are taking more time to articulate what they stand for and changing the markets they invest in.

CMOs and public policy leads agree that the world has become more unpredictable and riskier.

Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence, will help drive capability excellence across WFA’s global membership in the new role. He will help guide the Forum as it continues to support global brands in building high-performing, future-fit marketing organisations.

The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit inflation across all major regions.

Dubai-based ABG and the Swiss association of advertisers, SWA/ASA, announce new leadership for the upcoming years

Turkish-led initiative aims to strengthen marketing and media ties across the Turkic World

Ferrero’s Chief Institutional Affairs and Corporate Communications Officer, Phil Myers, takes over as Deputy President. Senior executives from First Bank of Nigeria, Kenvue and Nissan join CMOs from Cathay Pacific, Etihad, Nestlé, Nissan, PepsiCo and L’Oréal on WFA leadership team.

Study results reveal improvements in programmatic ad efficiency and transparency, but highlights the ongoing challenge of ensuring more ad spend reaches consumers

Advertisers anticipate growth in 2025 amid economic challenges