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Marketing capabilitiesBenchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments
Read more about "Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments"WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments
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Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity
Read more about "Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity"Drive greater emotional engagement through music
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Advertising & policyEU Sustainable Food Systems Framework initiative
Read more about "EU Sustainable Food Systems Framework initiative"WFA-EU Pledge position on the EU Sustainable Food Systems ramework innitiative
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Marketing procurementMarketing procurementBenchmark: best practices for negotiations with your CRM agency(s)
Read more about "Benchmark: best practices for negotiations with your CRM agency(s)"WFA member benchmark on best practices for negotiations with your CRM agency(s).
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Advertising & policyDigital policyPrivacy & techDGX Benchmark: Google Analytics
Read more about "DGX Benchmark: Google Analytics"WFA’s third member benchmark on Google Analytics and regulatory decisions finding its use in breach of GDPR.
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WFA names first-ever co-chairs for Planet Pledge
Read more about "WFA names first-ever co-chairs for Planet Pledge"Asahi and Mars leaders will lead efforts to boost action and knowledge of sustainability within marketing organisations around the world.
AB InBev, Nissan and Schneider Electric join signatories.
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Cross-media measurementMarketing effectivenessMarketing structureMedia transformationWFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
Read more about "WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies"Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023
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Marketing procurementMarketing procurementSpotlight: Stronger relationships produce stronger results - the proof
Read more about "Spotlight: Stronger relationships produce stronger results - the proof"Does the strength of relationship between marketer and agency correlate with effective work?
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Marketing procurementMarketing procurementBenchmark: supplier performance management software
Read more about "Benchmark: supplier performance management software"WFA member benchmark on supplier performance management software.
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Marketing procurementMarketing procurementBenchmark: marketing budget planning software
Read more about "Benchmark: marketing budget planning software"WFA member benchmark on marketing budget planning software.
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Marketing procurementMarketing procurementSourcing Forum meeting overview (March 2023)
Read more about "Sourcing Forum meeting overview (March 2023)"Overview of the Sourcing Forum held remotely on 22nd March 2023.
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Inclusive marketingMarketing operationsSpotlight: Turning D&I into an Accountable Media Metric
Read more about "Spotlight: Turning D&I into an Accountable Media Metric"D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to tackle.
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Advertising & policyDigital policyPrivacy & techWFA Tracker: European Regulators’ positions on Google Analytics
Read more about "WFA Tracker: European Regulators’ positions on Google Analytics"WFA has produced a mapping of various European Data Protection Authority positions on Google Analytics
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Cross-media measurementMediaSense and WFA announce Media Transformation partnership
Read more about "MediaSense and WFA announce Media Transformation partnership"Independent global media advisors, MediaSense, announce their strategic partnership with WFA. This partnership will focus on Media Transformation and deliver insights, thought leadership and expertise to WFA’s membership of 150+ global advertisers.
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Advertising & policyDigital policyPrivacy & techDGX meeting overview (March 2023, London)
Read more about "DGX meeting overview (March 2023, London)"Overview of the Digital Governance Exchange (DGX) meeting held in person on 9 March 2023
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Advertising & policyDigital policy
WFA Guide: DSA and DMA implementation
Read more about "WFA Guide: DSA and DMA implementation"WFA has developed a guide to shed light on some of the remaining questions on the EU’s Digital Services Act (DSA) and Digital Markets Act (DMA), as the implementation process of the new rules begins.
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Marketing operationsSpotlight: Navigating global media demand and pricing trends – 2023 & beyond
Read more about "Spotlight: Navigating global media demand and pricing trends – 2023 & beyond"We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media pricing trends for 2023 (and beyond).
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Benchmark: Direct To Consumers Insights practice
Read more about "Benchmark: Direct To Consumers Insights practice"This WFA member benchmark explored the Direct-to-Consumer Insights practices among members of the Insight Forum
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Marketing procurementMarketing procurementSourcing Forum meeting overview (February 2023)
Read more about "Sourcing Forum meeting overview (February 2023)"Overview of the Sourcing Forum held remotely on 22nd February 2023.
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Digital policyMarketing technologyMarketing technologySpotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
Read more about "Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow"A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative AI for marketing.
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Advertising & policyRAC Programme Meeting Overview (March 2023)
Read more about "RAC Programme Meeting Overview (March 2023)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 1 March 2023.
