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Marketing procurementMarketing procurementBenchmark: marketing budget planning software
Read more about "Benchmark: marketing budget planning software"WFA member benchmark on marketing budget planning software.
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Marketing procurementMarketing strategyMarketing procurementMarketing strategySourcing Forum meeting overview (March 2023)
Read more about "Sourcing Forum meeting overview (March 2023)"Overview of the Sourcing Forum held remotely on 22nd March 2023.
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Inclusive marketingMarketing operationsSpotlight: Turning D&I into an Accountable Media Metric
Read more about "Spotlight: Turning D&I into an Accountable Media Metric"D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to tackle.
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Advertising & policyDigital policyPrivacy & techWFA Tracker: European Regulators’ positions on Google Analytics
Read more about "WFA Tracker: European Regulators’ positions on Google Analytics"WFA has produced a mapping of various European Data Protection Authority positions on Google Analytics
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Cross-media measurementMediaSense and WFA announce Media Transformation partnership
Read more about "MediaSense and WFA announce Media Transformation partnership"Independent global media advisors, MediaSense, announce their strategic partnership with WFA. This partnership will focus on Media Transformation and deliver insights, thought leadership and expertise to WFA’s membership of 150+ global advertisers.
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Advertising & policyDigital policyPrivacy & techDGX meeting overview (March 2023, London)
Read more about "DGX meeting overview (March 2023, London)"Overview of the Digital Governance Exchange (DGX) meeting held in person on 9 March 2023
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Advertising & policyDigital policyWFA Guide: DSA and DMA implementation
Read more about "WFA Guide: DSA and DMA implementation"WFA has developed a guide to shed light on some of the remaining questions on the EU’s Digital Services Act (DSA) and Digital Markets Act (DMA), as the implementation process of the new rules begins.
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Marketing operationsSpotlight: Navigating global media demand and pricing trends – 2023 & beyond
Read more about "Spotlight: Navigating global media demand and pricing trends – 2023 & beyond"We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media pricing trends for 2023 (and beyond).
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Benchmark: Direct To Consumers Insights practice
Read more about "Benchmark: Direct To Consumers Insights practice"This WFA member benchmark explored the Direct-to-Consumer Insights practices among members of the Insight Forum
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Marketing procurementMarketing procurementSourcing Forum meeting overview (February 2023)
Read more about "Sourcing Forum meeting overview (February 2023)"Overview of the Sourcing Forum held remotely on 22nd February 2023.
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Digital policyMarketing technologyMarketing technologySpotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
Read more about "Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow"A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative AI for marketing.
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Advertising & policyRAC Programme Meeting Overview (March 2023)
Read more about "RAC Programme Meeting Overview (March 2023)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 1 March 2023.
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Brand reputationWFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard
Read more about "WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard"WFA podcast host David Wheldon speaks with Gordon Crovitz, Co-founder at NewsGuard, about brand safety and how to ensure that the use of blocklists doesn't defund quality journalism.
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Advertising & policyInclusive marketingAll you need to know about the Global DEI Census 2023
Read more about "All you need to know about the Global DEI Census 2023"The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry – is due to go live around the world on 15 March at https://wfanet.org/census in 34 markets. Here is what you need to know about its objectives and how to get involved.
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Global Marketer WeekSustainabilityHow do you create sustainable growth? 3 experts share their views
Read more about "How do you create sustainable growth? 3 experts share their views"Ahead of WFA Global Marketer Week in Istanbul, we asked three thought leaders for their views on how to achieve the holy grail of sustainable growth.
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Advertising & policyInclusive marketingMaking the numbers count
Read more about "Making the numbers count"Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and retain the very best. Ranjay Radhakrishnan, Chief Human Resources Officer at Reckitt, explains how the company is championing diversity and inclusion to make Reckitt a great place to work.
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PAG Meeting Overview (February 2023)
Read more about "PAG Meeting Overview (February 2023)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 February 2023.
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Advertising & policyDigital policyPrivacy & techWFA Briefing: European Commission ad tech study
Read more about "WFA Briefing: European Commission ad tech study"WFA has developed a briefing on a study on recent developments in AdTech and their broader implications for advertisers, conducted by consultancy AWO Belgium for the European Commission
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Agency managementMarketing procurementMarketing procurementBenchmark: Cascading sustainability commitments to agencies
Read more about "Benchmark: Cascading sustainability commitments to agencies"This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing suppliers
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Spotlight: The Next Big Bets
Read more about "Spotlight: The Next Big Bets"Inspiration for the media and marketing agenda in 2023.
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Advertising & policyDigital policyPrivacy & techDGX benchmark on WFA members’ data ethics policies
Read more about "DGX benchmark on WFA members’ data ethics policies"Benchmark on data ethics policies
