Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard
    Brand reputation

    WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard

    WFA podcast host David Wheldon speaks with Gordon Crovitz, Co-founder at NewsGuard, about brand safety and how to ensure that the use of blocklists doesn't defund quality journalism.

    Read more about "WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard"
  2.    All you need to know about the Global DEI Census 2023
    Advertising & policyInclusive marketing

    All you need to know about the Global DEI Census 2023

    The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry – is due to go live around the world on 15 March at https://wfanet.org/census in 34 markets. Here is what you need to know about its objectives and how to get involved.

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  3.    How do you create sustainable growth? 3 experts share their views
    Global Marketer WeekSustainability

    How do you create sustainable growth? 3 experts share their views

    Ahead of WFA Global Marketer Week in Istanbul, we asked three thought leaders for their views on how to achieve the holy grail of sustainable growth.

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  4.    Making the numbers count
    Advertising & policyInclusive marketing

    Making the numbers count

    Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and retain the very best. Ranjay Radhakrishnan, Chief Human Resources Officer at Reckitt, explains how the company is championing diversity and inclusion to make Reckitt a great place to work.

    Read more about "Making the numbers count"
  5.    PAG Meeting Overview (February 2023)

    PAG Meeting Overview (February 2023)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 February 2023.

    Read more about "PAG Meeting Overview (February 2023)"
  6.    WFA Briefing: European Commission ad tech study
    Advertising & policyDigital policyPrivacy & tech

    WFA Briefing: European Commission ad tech study

    WFA has developed a briefing on a study on recent developments in AdTech and their broader implications for advertisers, conducted by consultancy AWO Belgium for the European Commission

    Read more about "WFA Briefing: European Commission ad tech study"
  7.    Benchmark: Cascading sustainability commitments to agencies
    Agency managementMarketing procurementMarketing procurement

    Benchmark: Cascading sustainability commitments to agencies

    This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing suppliers

    Read more about "Benchmark: Cascading sustainability commitments to agencies"
  8.    Spotlight: The Next Big Bets

    Spotlight: The Next Big Bets

    Inspiration for the media and marketing agenda in 2023.

    Read more about "Spotlight: The Next Big Bets"
  9.    DGX benchmark on WFA members’ data ethics policies
    Advertising & policyDigital policyPrivacy & tech

    DGX benchmark on WFA members’ data ethics policies

    Benchmark on data ethics policies

    Read more about "DGX benchmark on WFA members’ data ethics policies"
  10.    Benchmark: Recommended Creative Agencies for Sustainability
    CMO Forum

    Benchmark: Recommended Creative Agencies for Sustainability

    This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability. 

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  11.    Benchmark: Global Category Management – Artwork, pre-press & print
    Marketing procurementMarketing procurement

    Benchmark: Global Category Management – Artwork, pre-press & print

    This WFA member benchmark examined the category management of artwork, pre-press & print.

    Read more about "Benchmark: Global Category Management – Artwork, pre-press & print"
  12.    Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023
    Advertising & policyDigital policy

    Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023

    WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

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  13.    Sourcing Forum meeting overview (January 2023)
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (January 2023)

    Overview of the Sourcing Forum held remotely on 25th January, 2023.

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  14.    WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
    CMO ForumDigital media transformationMarketing operations

    WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia

    WFA podcast host David Wheldon speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the process of turning an airline into a travel super-app.

    Read more about "WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia"
  15.    Insight Forum meeting overview (February 2023)

    Insight Forum meeting overview (February 2023)

    Meeting overview from WFA’s Insight Forum meeting on 8 February 2023, which took place remotely.

    Read more about "Insight Forum meeting overview (February 2023)"
  16.    WFA position paper on EU consumer laws revision
    Advertising & policyDigital policy

    WFA position paper on EU consumer laws revision

    In November, the European Commission launched a public consultation as part of its ‘fitness check’ of EU consumer laws, seeking to assess whether current rules ensure a high level of consumer protection in the digital age.

    Read more about "WFA position paper on EU consumer laws revision"
  17.    Seven partner predictions for 2023
    Digital policyBrand reputationCreativityMarketing technologyMarketing operationsMarketing technology

    Seven partner predictions for 2023

    Seven of WFA’s strategic partners reflect on what will define marketing for the year ahead.

    Read more about "Seven partner predictions for 2023"
  18.    The testing times continue
    Advertising & policyDigital policyBrand reputationMarketing technologyValue of advertisingMarketing technology

    The testing times continue

    Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing and Communications Officer, Raja Rajamannar.

    Read more about "The testing times continue"
  19.    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Agency managementCross-media measurementMedia & analyticsMarketing structureCMO ForumDigital media transformation

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

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  20.    Build the future, don’t fear it
    Advertising & policyBrand reputation

    Build the future, don’t fear it

    In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories from 2022 and what to expect from 2023.

    Read more about "Build the future, don’t fear it"
  21.    WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.
    Advertising & policyDigital policy

    WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.

    WFA has developed a briefing document with an overview of latest developments to help members keep track of practices impacting their online advertising 

    Read more about "WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR."