Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
WFA podcast host David Wheldon speaks with Gordon Crovitz, Co-founder at NewsGuard, about brand safety and how to ensure that the use of blocklists doesn't defund quality journalism.
The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry – is due to go live around the world on 15 March at https://wfanet.org/census in 34 markets. Here is what you need to know about its objectives and how to get involved.
Ahead of WFA Global Marketer Week in Istanbul, we asked three thought leaders for their views on how to achieve the holy grail of sustainable growth.
Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and retain the very best. Ranjay Radhakrishnan, Chief Human Resources Officer at Reckitt, explains how the company is championing diversity and inclusion to make Reckitt a great place to work.
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 February 2023.
WFA has developed a briefing on a study on recent developments in AdTech and their broader implications for advertisers, conducted by consultancy AWO Belgium for the European Commission
This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing suppliers
Inspiration for the media and marketing agenda in 2023.
Benchmark on data ethics policies
This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability.
This WFA member benchmark examined the category management of artwork, pre-press & print.
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Overview of the Sourcing Forum held remotely on 25th January, 2023.
WFA podcast host David Wheldon speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the process of turning an airline into a travel super-app.
Meeting overview from WFA’s Insight Forum meeting on 8 February 2023, which took place remotely.
In November, the European Commission launched a public consultation as part of its ‘fitness check’ of EU consumer laws, seeking to assess whether current rules ensure a high level of consumer protection in the digital age.
Seven of WFA’s strategic partners reflect on what will define marketing for the year ahead.
Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing and Communications Officer, Raja Rajamannar.
Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories from 2022 and what to expect from 2023.
WFA has developed a briefing document with an overview of latest developments to help members keep track of practices impacting their online advertising