WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

WFA podcast host David Wheldon speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the process of turning an airline into a travel super-app.

In November, the European Commission launched a public consultation as part of its ‘fitness check’ of EU consumer laws, seeking to assess whether current rules ensure a high level of consumer protection in the digital age.

Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing and Communications Officer, Raja Rajamannar.

In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories from 2022 and what to expect from 2023.

An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. 

Marketers are grappling with difficult questions as much of the world faces an economic slowdown. Do they cut back on their marketing spend? Do they switch more spend to digital platforms? And do they focus more on short term results than long-term brand work?

This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.

Struggling to breakdown how the EU’s legislation on environmental claims will impact advertisers? WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for advertisers. For more in-depth resources for policy professionals, please see below: