Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Advertising & policyFood Marketing to Kids - Heatmap
Read more about "Food Marketing to Kids - Heatmap"An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children.
-
CreativityHow to be more creative in 2023?
Read more about "How to be more creative in 2023?"Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.
-
Global Marketer of the YearIt’s the economy…
Read more about "It’s the economy…"Marketers are grappling with difficult questions as much of the world faces an economic slowdown. Do they cut back on their marketing spend? Do they switch more spend to digital platforms? And do they focus more on short term results than long-term brand work?
-
Agency managementMarketing operationsDigital In-Housing Benchmark - An Agency POV (Second Instalment)
Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"WFA benchmark on In-housing Digital Media, from an agency point of view
-
Marketing procurementMarketing procurementBenchmark: Negotiating paid search deals
Read more about "Benchmark: Negotiating paid search deals"This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.
-
Green Claims in Advertising Task Force Meeting Overview (January 2023)
Read more about "Green Claims in Advertising Task Force Meeting Overview (January 2023)"WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.
-
Advertising & policyEU legislation on Green Claims: Resources for Advertisers
Read more about "EU legislation on Green Claims: Resources for Advertisers"Struggling to breakdown how the EU’s legislation on environmental claims will impact advertisers? WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for advertisers. For more in-depth resources for policy professionals, please see below:
-
Global Marketer of the Year
The missing conversation
Read more about "The missing conversation"Agencies are a vital part of any effective marketing organisation, but all too often the right questions aren’t always asked in these partnerships. We checked with the members of our WFA’s Global Marketer of the Year jury what questions really need to be asked to ensure that both parties work together smoothly and to mutual benefit.
-
Advertising & policyHFSS marketing restrictions: 12 markets to watch in 2023
Read more about "HFSS marketing restrictions: 12 markets to watch in 2023"An overview of 12 markets around the world, currently debating or implementing far-reaching food marketing restrictions
-
Global Marketer of the YearKaren Riley-Grant, Levi's: WFA Global Marketer of the Year 2022 nominee
Read more about "Karen Riley-Grant, Levi's: WFA Global Marketer of the Year 2022 nominee"Karen Riley-Grant, Global Chief Marketing Officer at Levi Strauss & Co, is one of the eight global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum. Karen talks to us about her priorities, recent achievements and thoughts on what's next.
-
Global Marketer of the YearMartin Renaud, Mondelēz International: WFA Global Marketer of the Year 2022 nominee
Read more about "Martin Renaud, Mondelēz International: WFA Global Marketer of the Year 2022 nominee"Martin Renaud, EVP & Chief Marketing and Sales Officer, Mondelēz International, is one of the eight global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum. Martin talks to us about his priorities, recent achievements and thoughts on what's next.
-
Global Marketer of the YearAsmita Dubey, L'Oréal: WFA Global Marketer of the Year 2022 nominee
Read more about "Asmita Dubey, L'Oréal: WFA Global Marketer of the Year 2022 nominee"Asmita Dubey, Chief Digital & Marketing Officer, L'Oréal, is one of the eight global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum. Asmita talks to us about her priorities, recent achievements and thoughts on what's next.
-
Global Marketer of the YearCristina Diezhandino, Diageo: WFA Global Marketer of the Year 2022 nominee
Read more about "Cristina Diezhandino, Diageo: WFA Global Marketer of the Year 2022 nominee"Cristina Diezhandino, Chief Marketing Officer at Diageo, is one of the eight global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum. Cristina talks to us about her priorities, recent achievements and thoughts on what's next.
-
Global Marketer of the YearPatricia Corsi, Bayer Consumer Health: WFA Global Marketer of the Year 2022 nominee
Read more about "Patricia Corsi, Bayer Consumer Health: WFA Global Marketer of the Year 2022 nominee"Patricia Corsi, Chief Marketing, Digital and Information Officer at Bayer Consumer Health, is one of the eight global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum. Patricia talks to us about her priorities, recent achievements and thoughts on what's next.
-
Global Marketer of the YearJulia Goldin, LEGO: WFA Global Marketer of the Year 2022 nominee
Read more about "Julia Goldin, LEGO: WFA Global Marketer of the Year 2022 nominee"Julia Goldin, Chief Product & Marketing Officer, LEGO, is one of the eight global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
-
Global Marketer of the YearCheryl Goh, Grab: WFA Global Marketer of the Year 2022 nominee
Read more about "Cheryl Goh, Grab: WFA Global Marketer of the Year 2022 nominee"Cheryl Goh, Group VP of Marketing and Sustainability – Founding CMO, Grab, is one of the eight global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum. Cheryl talks to us about her priorities, recent achievements and thoughts on what's next.
-
Global Marketer of the YearFabrice Beaulieu, Reckitt: WFA Global Marketer of the Year 2022 nominee
Read more about "Fabrice Beaulieu, Reckitt: WFA Global Marketer of the Year 2022 nominee"Fabrice Beaulieu, Chief Marketing, Sustainability and Corporate Affairs Officer, Reckitt, is one of the eight global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum. Fabrice talks to us about his priorities, recent achievements and thoughts on what's next:
-
Marketing procurementMarketing procurementSpotlight: Global Agency Remuneration Trends
Read more about "Spotlight: Global Agency Remuneration Trends"It’s been four years since we last looked at remuneration in detail – and much has changed in terms of financial pressures due to the pandemic and geo-political issues since that time.
-
Retail media & ecommerceWFA Benchmark Results: Taking a Deeper Dive into Retail Media
Read more about "WFA Benchmark Results: Taking a Deeper Dive into Retail Media"Results from a Survey on Retail Media focusing on how organisations are leveraging their approach to this on a GLOBAL Scale
-
Marketing procurementMarketing procurementSpotlight: Client-agency performance evaluations: 2022 update
Read more about "Spotlight: Client-agency performance evaluations: 2022 update"Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and agencies. This survey built on the foundation created by previous years inquisition & analysis is the most thorough ever explored by the partnership.
-
Marketing procurementMarketing procurementBenchmark: Global Category Management – Models (for artwork/photography)
Read more about "Benchmark: Global Category Management – Models (for artwork/photography)"This WFA member benchmark examined the category management of models, for photography and/or artwork.
