This WFA member benchmark examined the category management of Digital Commerce

Meeting overview and presentations from WFA’s Remote Media Forum on the 7^th of December 2022

Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8^th of November 2022

Clients acknowledge the need to pay more for diversity and sustainability commitments, as value-based compensation continues its steady rise 

Clients challenged on cost of digital work, which has increased by up to 50% 

Agencies face payment terms that now average 60 days

From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some predictions for what the next 12 months hold for brands.

Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.

Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 6 December 2022

In this session, our guest Iain Seers, CEO @RightSpend, takes a higher view on the marketing data they have been gathering for the past decade and offers opportunities for WFA members to better manage their marketing spend in a challenging environment.

As advertisers around the world respond to growing economic instability with frugal action, APR offered their help to WFA members who would like to (re)evaluate their creative production plans, processes and priorities.

Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at Forsman & Bodenfors.