Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Advertising & policyInclusive marketingMaking the numbers count
Read more about "Making the numbers count"Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and retain the very best. Ranjay Radhakrishnan, Chief Human Resources Officer at Reckitt, explains how the company is championing diversity and inclusion to make Reckitt a great place to work.
-
PAG Meeting Overview (February 2023)
Read more about "PAG Meeting Overview (February 2023)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 February 2023.
-
Advertising & policyDigital policyPrivacy & techWFA Briefing: European Commission ad tech study
Read more about "WFA Briefing: European Commission ad tech study"WFA has developed a briefing on a study on recent developments in AdTech and their broader implications for advertisers, conducted by consultancy AWO Belgium for the European Commission
-
Agency managementMarketing procurementMarketing procurementBenchmark: Cascading sustainability commitments to agencies
Read more about "Benchmark: Cascading sustainability commitments to agencies"This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing suppliers
-
Spotlight: The Next Big Bets
Read more about "Spotlight: The Next Big Bets"Inspiration for the media and marketing agenda in 2023.
-
Advertising & policyDigital policyPrivacy & techDGX benchmark on WFA members’ data ethics policies
Read more about "DGX benchmark on WFA members’ data ethics policies"Benchmark on data ethics policies
-
CMO ForumBenchmark: Recommended Creative Agencies for Sustainability
Read more about "Benchmark: Recommended Creative Agencies for Sustainability"This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability.
-
Marketing procurementMarketing procurementBenchmark: Global Category Management – Artwork, pre-press & print
Read more about "Benchmark: Global Category Management – Artwork, pre-press & print"This WFA member benchmark examined the category management of artwork, pre-press & print.
-
Advertising & policyDigital policyOverview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023
Read more about "Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023"WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
-
Marketing procurementMarketing strategyMarketing procurementMarketing strategySourcing Forum meeting overview (January 2023)
Read more about "Sourcing Forum meeting overview (January 2023)"Overview of the Sourcing Forum held remotely on 25th January, 2023.
-
CMO ForumDigital media transformationMarketing operationsWFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
Read more about "WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia"WFA podcast host David Wheldon speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the process of turning an airline into a travel super-app.
-
Insight Forum meeting overview (February 2023)
Read more about "Insight Forum meeting overview (February 2023)"Meeting overview from WFA’s Insight Forum meeting on 8 February 2023, which took place remotely.
-
Advertising & policyDigital policyWFA position paper on EU consumer laws revision
Read more about "WFA position paper on EU consumer laws revision"In November, the European Commission launched a public consultation as part of its ‘fitness check’ of EU consumer laws, seeking to assess whether current rules ensure a high level of consumer protection in the digital age.
-
Digital policyBrand reputationCreativityMarketing technologyMarketing operationsMarketing technologySeven partner predictions for 2023
Read more about "Seven partner predictions for 2023"Seven of WFA’s strategic partners reflect on what will define marketing for the year ahead.
-
Advertising & policyDigital policyBrand reputationMarketing technologyValue of advertisingMarketing technologyThe testing times continue
Read more about "The testing times continue"Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing and Communications Officer, Raja Rajamannar.
-
Agency managementCross-media measurementMedia & analyticsMarketing structureCMO ForumDigital media transformationWFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
-
Advertising & policyBrand reputationBuild the future, don’t fear it
Read more about "Build the future, don’t fear it"In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories from 2022 and what to expect from 2023.
-
Advertising & policyDigital policyWFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.
Read more about "WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR."WFA has developed a briefing document with an overview of latest developments to help members keep track of practices impacting their online advertising
-
Advertising & policyFood Marketing to Kids - Heatmap
Read more about "Food Marketing to Kids - Heatmap"An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children.
-
CreativityHow to be more creative in 2023?
Read more about "How to be more creative in 2023?"Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.
-
Global Marketer of the YearIt’s the economy…
Read more about "It’s the economy…"Marketers are grappling with difficult questions as much of the world faces an economic slowdown. Do they cut back on their marketing spend? Do they switch more spend to digital platforms? And do they focus more on short term results than long-term brand work?
