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Marketing procurementMarketing procurementBenchmark: Supply-chain finance solutions
Read more about "Benchmark: Supply-chain finance solutions"This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.
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Global Marketer of the YearWFA and jury reveal shortlist for Global Marketer of the Year 2022
Read more about "WFA and jury reveal shortlist for Global Marketer of the Year 2022"Our expert jury has shortlisted top global marketing leaders for our WFA annual award scheme. Voting is now open until the 31st of January 2023 and the winner will be announced in early February in partnership with The Drum. Special recognition given to Jodi Harris, formerly of AB InBev, who passed away this year.
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Agencies feel more comfortable being honest with clients, WFA research
Read more about "Agencies feel more comfortable being honest with clients, WFA research"But too many soft KPIs and “the wrong KPIs” are a rising concern
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Advertising & policyRegulatory mapping of marketing to children and use of licensed characters & toys
Read more about "Regulatory mapping of marketing to children and use of licensed characters & toys"Overview of restrictions on marketing to kids (M2K) and on the use of licensed media characters in the promotion of food and beverage products
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Marketing procurementMarketing procurementClient-agency performance evaluations: 2022 update
Read more about "Client-agency performance evaluations: 2022 update"Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and agencies.
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Marketing procurementMarketing procurementSpotlight: What makes clients attractive to agencies?
Read more about "Spotlight: What makes clients attractive to agencies?"Agencies with the best clients attract the best talent.
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Advertising & policyRAC Programme Meeting Overview (November 2022)
Read more about "RAC Programme Meeting Overview (November 2022)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 23 November 2022.
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Media & analyticsInclusive marketingConsumer Insights needs an inclusive approach too
Read more about "Consumer Insights needs an inclusive approach too"Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council Member of ESOMAR – the global insights community – explains.
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Advertising & policy10 years of Responsible Alcohol Marketing
Read more about "10 years of Responsible Alcohol Marketing"On the occasion of the 10th anniversary of the Responsible Marketing Pact, Giuditta Hanau Santini, Junior Policy Manager at WFA, shares her thoughts on the importance of protecting minors from exposure to alcohol advertising.
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PAG Meeting Overview (November 2022)
Read more about "PAG Meeting Overview (November 2022)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 22 November 2022.
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Marketing effectivenessMedia transformationDemystifying marketing effectiveness
Read more about "Demystifying marketing effectiveness"Measuring marketing effectiveness is becoming more important, and yet more challenging at the same time. Gerry D’Angelo, VP, Global Media at P&G, and Co-chair of WFA's Media Forum, explains how to resolve this tension.
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Advertising & policy
Webinar | Economist Impact presents The World Ahead: 2023
Read more about "Webinar | Economist Impact presents The World Ahead: 2023"The Economist’s predictive look to the year ahead. In this hour-long Economist Impact and WFA webinar now available for replay, Tom Standage, deputy editor of The Economist, gives an exclusive insight into the top 10 topics of the The World Ahead: 2023 report.
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Cross-media measurementSpotlight: Programmatic Supply-Chain Solutions
Read more about "Spotlight: Programmatic Supply-Chain Solutions"Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in the way of it reaching its full potential.
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Brand reputationWFA Forum Connect - Amsterdam 2022
Read more about "WFA Forum Connect - Amsterdam 2022"Mark Ritson responds to interim results from WFA’s global study on marketing effectiveness, sharing his perspective on the status quo and how marketers might better mobilise internally for positive change.
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Marketing procurementMarketing procurementBenchmark: Supplier Relationship Management (SRM) programs
Read more about "Benchmark: Supplier Relationship Management (SRM) programs"WFA member benchmark on Supplier Relationship Management (SRM) programs.
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Marketing effectivenessMarketing technologyMarketing structureMarketing technologyMedia Forum Meeting Overview (20th October 2022)
Read more about "Media Forum Meeting Overview (20th October 2022)"Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
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Advertising & policyBrand purposeBrand reputationAn unlikely destination
Read more about "An unlikely destination"WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.
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Advertising & policyInclusive marketingDon’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
Read more about "Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align"Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content to match the diversity of its audience. This is the first article in a series by WFA Diversity & Inclusion Taskforce members ahead of its 2023 inclusion census.
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Advertising & policyInclusive marketingGlobal marketing industry rallies behind second Global DEI Census in March 2023
Read more about "Global marketing industry rallies behind second Global DEI Census in March 2023"The results will provide a check on progress in people’s perceptions of diversity, equity and inclusion in their organisations and the industry more broadly. The global research will include 33 markets and run alongside UK’s All In.
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Advertising & policyWhy brand safety matters
Read more about "Why brand safety matters"Please note that GARM was discontinued on August 8. See more here.
It’s worth reminding ourselves why brand safety matters and how global advertisers have taken the lead in trying to make digital platforms places where they are comfortable for their brands to appear. WFA CEO Stephan Loerke explains.
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Advertising & policyBrand safety and suitability: Restoring choice to advertising industry stakeholders in digital media
Read more about "Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media"Please note that GARM was discontinued on August 8. See more here.
The Global Alliance for Responsible Media (GARM) has been working hard over the last three years to help marketers protect brand reputation. Rob Rakowitz, WFA Initiative Lead for GARM, explains how the tools put transparency and choice back into the industry.
