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From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some predictions for what the next 12 months hold for brands.
WFA podcast host, David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech people’s Messiah complex, upcoming regulation and his three reasons to be optimistic about 2023.
Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.
Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study from WFA and strategic partner The Observatory International.
Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 6 December 2022
WFA is committed to doing its part in the fight against climate change. WFA Senior Connections Manager, Hanne van de Ven, shares on the organisation's journey to reduce its event-related carbon footprint.
In this session, our guest Iain Seers, CEO @RightSpend, takes a higher view on the marketing data they have been gathering for the past decade and offers opportunities for WFA members to better manage their marketing spend in a challenging environment.
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 8 December 2022
As advertisers around the world respond to growing economic instability with frugal action, APR offered their help to WFA members who would like to (re)evaluate their creative production plans, processes and priorities.
The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media Services at WFA, assesses the progress so far.
Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at Forsman & Bodenfors.
92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means when it comes to the process and practices they need to apply both internally and across their marketing supply chains.
This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.
Our expert jury has shortlisted top global marketing leaders for our WFA annual award scheme. Voting is now open until the 31st of January 2023 and the winner will be announced in early February in partnership with The Drum. Special recognition given to Jodi Harris, formerly of AB InBev, who passed away this year.
But too many soft KPIs and “the wrong KPIs” are a rising concern
Overview of restrictions on marketing to kids (M2K) and on the use of licensed media characters in the promotion of food and beverage products
Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and agencies.
Agencies with the best clients attract the best talent.
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 23 November 2022.
Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council Member of ESOMAR – the global insights community – explains.
On the occasion of the 10th anniversary of the Responsible Marketing Pact, Giuditta Hanau Santini, Junior Policy Manager at WFA, shares her thoughts on the importance of protecting minors from exposure to alcohol advertising.