WFA podcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and outs of the football business, and the similarities and differences between Tokyo and Manchester.

Attracting and retaining talent is undoubtedly the most important challenge in the communication industry right now. Our business is solely about talent; it’s 75% of our costs and 100% of our value, says Christian de la Villehuchet, Global Chief Integration Officer at Havas and President of the European Association of Communications Agencies.

Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin, Vice-President, Global Media at Beam Suntory, and WFA’s Global Diversity Ambassador. 

WFA member benchmark on recommended tools/systems/apps to support in-house agency operations. 

To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined workflow and engage the right creative and production partners.

WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.

On 30 March, the European Commission adopted a proposal for a Directive on Empowering Consumers for the Green Transition. Crucially, this text proposes to ban practices related to ‘greenwashing’, as listed under the Unfair Commercial Practices Directive’s (UCPD) exclusion list. On this page you can download WFA’s suggested amendments to the proposal, which it has co-signed with an active coalition of trade associations.

Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory International, explains why strategy should be more important than fear of missing out.

Overview of the Sourcing Forum held remotely on 28^th September, 2022