Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's why brands need to understand what makes consumers happy and how they can adhere to and implement the values and initiatives that spark this sentiment.

Our industry can still be the place where the best people do their best work, says Will Gilroy, WFA Director of Policy and Communications.

WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation at The Estée Lauder Companies, about the importance for brands to listen and cater to diverse audiences to stay relevant. 

Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 September 2022

Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth.

Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts efficiency, quality, and results.

The CMO Guide to Data Ethics in Practice puts forward a global data ethics framework aimed at helping CMOs address rising regulatory and consumer expectations when it comes to data-driven marketing and understand their responsibilities around data and AI.

It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines why marketing procurement is proving to be an attractive career.

Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective marketing 

Risk averse cultures, short-term-focus and too many decision makers are all key issues