To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined workflow and engage the right creative and production partners.

WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.

On 30 March, the European Commission adopted a proposal for a Directive on Empowering Consumers for the Green Transition. Crucially, this text proposes to ban practices related to ‘greenwashing’, as listed under the Unfair Commercial Practices Directive’s (UCPD) exclusion list. On this page you can download WFA’s suggested amendments to the proposal, which it has co-signed with an active coalition of trade associations.

Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory International, explains why strategy should be more important than fear of missing out.

Overview of the Sourcing Forum held remotely on 28^th September, 2022

Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 September 2022.

Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 21 September 2022.

With nominations for WFA Global Marketer of the Year 2022 open until October 16, members of the expert jury were asked to share their views on the single biggest challenge facing the marketing function today.

Nearly half of clients, agencies, ad tech and media companies think the industry is facing its “worst-ever crisis” when it comes to talent, reaching 54% among agencies, according to recent WFA research. In light of this acute crisis, four industry experts share their views on the size and source of the issue and how companies can take practical actions to address these challenges.

This WFA member benchmark examined the category management of adaptation & transcreation