Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth.

Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts efficiency, quality, and results.

The CMO Guide to Data Ethics in Practice puts forward a global data ethics framework aimed at helping CMOs address rising regulatory and consumer expectations when it comes to data-driven marketing and understand their responsibilities around data and AI.

It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines why marketing procurement is proving to be an attractive career.

Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective marketing 

Risk averse cultures, short-term-focus and too many decision makers are all key issues

Reversing the decline in creative communications effectiveness

Partners with The Drum to celebrate global and regional marketers and the work they do to strengthen their brands and businesses

New WFA Hall of Fame celebrates the work of all the marketers who have been shortlisted in the five previous rounds of the award

Repositioning apps for Businesses in APAC. 

A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member therefore wanted to know if others have a model in place for working with multiple agencies.

Deciding if an ad is irresponsible or targets minors is a tricky business. It is rarely black and white.