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Insights from GARM’s Aggregated Measurement Report Volume 4
Read more about "Insights from GARM’s Aggregated Measurement Report Volume 4"Please note that GARM was discontinued on August 8 2024. See more here.
GARM’s focused view on social media content enforcement data shows increased action on war and weaponry with the ongoing War on Ukraine
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Bringing back the talent
Read more about "Bringing back the talent"Attracting and retaining talent is undoubtedly the most important challenge in the communication industry right now. Our business is solely about talent; it’s 75% of our costs and 100% of our value, says Christian de la Villehuchet, Global Chief Integration Officer at Havas and President of the European Association of Communications Agencies.
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Brand reputationMarketing operationsWinning during inflation
Read more about "Winning during inflation"With concerns about the economy in general and inflation more specifically rising worldwide, how should brands respond? J. Walker Smith, Kantar Knowledge Lead, shares his views.
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Inclusive marketingInclusive marketing is just better marketing
Read more about "Inclusive marketing is just better marketing"Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin, Vice-President, Global Media at Beam Suntory, and WFA’s Global Diversity Ambassador.
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Advertising & policyGARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
Read more about "GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration"Please note that GARM was discontinued on August 8 2024. See more here.
The Global Alliance for Responsible Media (GARM) is an advertiser-led cross-industry effort to remove harmful content from ad-supported digital media, in the interest of protecting consumers and safeguarding advertiser rights on supporting suitable media content.
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Marketing capabilitiesBenchmark: Recommended tools for in-house agency operations
Read more about "Benchmark: Recommended tools for in-house agency operations"WFA member benchmark on recommended tools/systems/apps to support in-house agency operations.
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Cross-media measurementSpotlight: Putting attention to work
Read more about "Spotlight: Putting attention to work"One key measurement metric which has gained a lot of traction is “Attention” and a willingness from brands to shift towards this from other metrics such as viewability as a key indicator for success.
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Marketing procurementMarketing procurementSpotlight: E-commerce content creation - setting up for success
Read more about "Spotlight: E-commerce content creation - setting up for success"To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined workflow and engage the right creative and production partners.
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Marketing procurementMarketing procurementBenchmark: Global Category Management – Digital production & publishing
Read more about "Benchmark: Global Category Management – Digital production & publishing"This WFA member benchmark examines the category management of digital production & publishing.
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Marketing procurementMarketing procurementBenchmark: Market Research & Insights – Recommended agency partners
Read more about "Benchmark: Market Research & Insights – Recommended agency partners"WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.
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Marketing procurementMarketing procurementBenchmark: Global Category Management – Loyalty & Reward
Read more about "Benchmark: Global Category Management – Loyalty & Reward"This WFA member benchmark examined the category management of Loyalty & Reward.
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Advertising & policyWFA suggested amendments on EU ‘greenwashing’ ban proposal
Read more about "WFA suggested amendments on EU ‘greenwashing’ ban proposal"On 30 March, the European Commission adopted a proposal for a Directive on Empowering Consumers for the Green Transition. Crucially, this text proposes to ban practices related to ‘greenwashing’, as listed under the Unfair Commercial Practices Directive’s (UCPD) exclusion list. On this page you can download WFA’s suggested amendments to the proposal, which it has co-signed with an active coalition of trade associations.
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Advertising & policyAgency managementInclusive marketingMedia Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Marketing technologyMarketing technologyDitch the metaverse FOMO
Read more about "Ditch the metaverse FOMO"Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory International, explains why strategy should be more important than fear of missing out.
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Marketing budgets under heavy scrutiny, WFA and Ebiquity research
Read more about "Marketing budgets under heavy scrutiny, WFA and Ebiquity research"Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and unpredictable 2022 marketplace, according to new research. Nevertheless, some of the world’s biggest brands remain committed to maintaining planned investment despite the threat of recession in many markets.
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Marketing procurementMarketing strategyMarketing procurementMarketing strategySourcing Forum meeting overview (September 2022)
Read more about "Sourcing Forum meeting overview (September 2022)"Overview of the Sourcing Forum held remotely on 28th September, 2022
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Cross-media measurementMarketing effectivenessWFA Benchmark Results: Measuring Media Dollars & Performance
Read more about "WFA Benchmark Results: Measuring Media Dollars & Performance"A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.
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PAG Meeting Overview (September 2022)
Read more about "PAG Meeting Overview (September 2022)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 September 2022.
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Inclusive marketingInclusive Marketing - Why representation matters to your customers and your brand
Read more about "Inclusive Marketing - Why representation matters to your customers and your brand"A WFA session around how to embed true representation across the entire marketing process
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Advertising & policyRAC Programme Meeting Overview (September 2022)
Read more about "RAC Programme Meeting Overview (September 2022)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 21 September 2022.
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Spotlight: How do you translate happiness into brand success?
Read more about "Spotlight: How do you translate happiness into brand success?"Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's why brands need to understand what makes consumers happy and how they can adhere to and implement the values and initiatives that spark this sentiment.
