Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Spotlight:  Navigating global media demand and pricing trends – July 2022
    Marketing capabilities

    Spotlight: Navigating global media demand and pricing trends – July 2022

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of 2022 (and beyond to 2023).

    Read more about "Spotlight: Navigating global media demand and pricing trends – July 2022"
  2.    Benchmark: Tracking media in-feed on social platforms
    Advertising & policy

    Benchmark: Tracking media in-feed on social platforms

    WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms

    Read more about "Benchmark: Tracking media in-feed on social platforms"
  3.    DGX Benchmark: Google Analytics (July 2022)
    Advertising & policyDigital policyPrivacy & techMarketing effectiveness

    DGX Benchmark: Google Analytics (July 2022)

    WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.

    Read more about "DGX Benchmark: Google Analytics (July 2022)"
  4.    Sourcing Forum meeting overview (June 2022)
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (June 2022)

    Overview of the Sourcing Forum held remotely on June 30, 2022.

    Read more about "Sourcing Forum meeting overview (June 2022)"
  5.    China Forum (July 2022)
    Marketing effectivenessMarketing technologyRetail media & ecommerceMarketing capabilitiesMarketing technology

    China Forum (July 2022)

    Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how brands can better manage and maximise their media investment in this dynamic market.

    Read more about "China Forum (July 2022)"
  6.    Spotlight: The rise of freelance talent
    Marketing procurementMarketing procurement

    Spotlight: The rise of freelance talent

    Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, and alongside the emergence of platforms enabling shorter-term relationships for specialty projects.

    Read more about "Spotlight: The rise of freelance talent"
  7.    WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
    Advertising & policyDigital policyInclusive marketing

    WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai

    WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands rising up to the climate challenge, talent and the 'great reawakening' and his leadership role in APAC.

    Read more about "WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai"
  8.    How seriously is the industry taking sustainability?
    Advertising & policyBrand purposeValue of advertisingCannes LionsSustainability

    How seriously is the industry taking sustainability?

    WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge.

    The first part of this series featured editors from Marketing Week, Warc, Adweek and MediaPost. See here.

    Read more about "How seriously is the industry taking sustainability?"
  9.    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
    Advertising & policyDigital policyInclusive marketing

    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin

    WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive advertising and how to address the climate emergency.

    Read more about "WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin"
  10.    Benchmark: Recommended online training platforms (digital marketing skills)
    CMO ForumMarketing capabilitiesMarketing organisation

    Benchmark: Recommended online training platforms (digital marketing skills)

    WFA member benchmark on recommended online training platforms that help develop digital marketing skills

    Read more about "Benchmark: Recommended online training platforms (digital marketing skills)"
  11.    EU rules on the transparency and targeting of political advertising: what are they and why are they relevant for advertisers?
    Digital policy

    EU rules on the transparency and targeting of political advertising: what are they and why are they relevant for advertisers?

    WFA has developed a briefing on the EU regulation on the transparency and targeting of political advertising that outlines key provisions relevant for advertisers.

    Read more about "EU rules on the transparency and targeting of political advertising: what are they and why are they relevant for advertisers?"
  12.    DGX meeting overview (June 2022)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (June 2022)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 16 June 2022

    Read more about "DGX meeting overview (June 2022)"
  13.    Case study | Cox Communications: Project Convey
    Advertising & policyInclusive marketing

    Case study | Cox Communications: Project Convey

    Cable provider creates video chat system to help individuals with autism interpret emotions.

    This article was originally published in Contagious I/O on 22 April 2022.

    Read more about "Case study | Cox Communications: Project Convey"
  14.    Insight & Strategy | Spark: Beyond Binary Code
    Advertising & policyInclusive marketing

    Insight & Strategy | Spark: Beyond Binary Code

    Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's relationship with their data.

    This article was originally published in Contagious I/O on 21 April 2022

    Read more about "Insight & Strategy | Spark: Beyond Binary Code"
  15.    Case study | Dell & Intel: I Will Always Be Me
    Advertising & policyInclusive marketing

    Case study | Dell & Intel: I Will Always Be Me

    Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.

    This article was originally published in Contagious I/O on 3 March 2022

    Read more about "Case study | Dell & Intel: I Will Always Be Me"
  16.    Case study | Lacoste: The Théo Curin Collection
    Advertising & policyInclusive marketing

    Case study | Lacoste: The Théo Curin Collection

    Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection

    This article was originally published in Contagious on 8 April 2022

    Read more about "Case study | Lacoste: The Théo Curin Collection"
  17.    Media Forum APAC (June 2022) eCommerce in South-East Asia
    Marketing technologyRetail media & ecommerceMarketing technology

    Media Forum APAC (June 2022) eCommerce in South-East Asia

    Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a particular lens on South East Asia and how brands can better manage and maximise media investment in eCommerce

    Read more about "Media Forum APAC (June 2022) eCommerce in South-East Asia"
  18.    Benchmark: Media agency first party data liability caps
    Agency management

    Benchmark: Media agency first party data liability caps

    A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to establish some benchmarks on the topic of liability caps to cover any data breaches that may arise.

    Read more about "Benchmark: Media agency first party data liability caps"
  19.    Insight Forum meeting overview (June 2022)

    Insight Forum meeting overview (June 2022)

    The Insight Forum met remotely on 8th of February to discuss the Diversity, Equity, and Inclusion in our industry, with a focus on implications for the Insights function and practices.

    Read more about "Insight Forum meeting overview (June 2022)"
  20. Advertising & policy

    GARM: 3 Years of Progress

    Please note that GARM was discontinued on August 8 2024. See more here.

    This report looks back on GARM's three-year journey to date, and looks at what's new today and what's next tomorrow.

    Read more about "GARM: 3 Years of Progress"
  21.    Benchmark: Recommended brand activation agencies in Germany

    Benchmark: Recommended brand activation agencies in Germany

    WFA member benchmark on recommended brand activation agencies in Germany.

    Read more about "Benchmark: Recommended brand activation agencies in Germany"