Spotlight: Putting attention to work

Spotlight: Putting attention to work

Media
1 minute read

One key measurement metric which has gained a lot of traction is “Attention” and a willingness from brands to shift towards this from other metrics such as viewability as a key indicator for success.

Article details

  • Author:WFA

    WFA

Videos & webinars
28 October 2022

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Article details

  • Author:WFA

    WFA

Videos & webinars
28 October 2022

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