Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 23 May 2023.

A Q&A session with Meta on recent privacy and advertising developments, and how they impact advertisers.

Overview of the Sourcing Forum held remotely on the 17^th May 2023.

WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and WFA's President, about the importance of WFA and Global Marketer Week in building communities within the industry and how his roles at Mastercard and WFA interconnect.

Meeting overview from WFA’s Insight Forum meeting on 15 May 2023, which took place remotely.

WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in Istanbul

Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver of better behaviours within their partner ecosystem. Building on this, Brian lauches results from a unique global pilot initiative, in partnership with Mastercard and a select group of global brand owners, to dramatically reduce the carbon footprint of programmatic advertising.

Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable future’, we explore whether brand owners have the right focus in terms of becoming part of the solution. Join us as our two teams explore the deltas of our role in a sustainable future.

The greatest challenges we face today were produced by design and must be solved by design. They originated in the optimism of the industrial revolution and to tackle them we have to understand our place in history, embrace the optimism that got us here and ‘design’ our way out.

Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable growth for brands, people and planet.