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Advertising & policyDigital policyInclusive marketingWFA Survey: Responsible Marketing Frameworks
Read more about "WFA Survey: Responsible Marketing Frameworks"Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023 to broader understand the composition of these frameworks, some of their weaknesses and areas for potential collaboration across teams.
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Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekMarketing structureMarketing operationsWFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future
Read more about "WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future"Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver of better behaviours within their partner ecosystem. Building on this, Brian lauches results from a unique global pilot initiative, in partnership with Mastercard and a select group of global brand owners, to dramatically reduce the carbon footprint of programmatic advertising.
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Remote Martech workshop: Modern ways to discover consumer insights using available public data
Read more about "Remote Martech workshop: Modern ways to discover consumer insights using available public data"A remote workshop on Marketing Technologies led by Taru Jain, Founder and Director, Maxential and Subhendu Mukherjee, Founder, The Tenth Floor
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Brand purposeBrand reputationGlobal Marketer WeekMarketing structureMarketing operationsWFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change
Read more about "WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change"Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable future’, we explore whether brand owners have the right focus in terms of becoming part of the solution. Join us as our two teams explore the deltas of our role in a sustainable future.
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Advertising & policyGlobal Marketer WeekInclusive marketingWFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth
Read more about "WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth"WFA's Global Marketer of the Year, Cristina Diezhandino, is joined on stage by Ali Hanan of Creative Equals, who has helped Diageo agitate for change in the global marketing industry and deliver against a shared ambition - more diverse and inclusive creative leadership. Through a Progressive Marketing Flywheel of inclusion, creativity and purpose, this session will inspire us to think differently about one of the toughest, yet most meaningful, metrics: return on inclusion.
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Global Marketer WeekContent marketingWFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer
Read more about "WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer"The greatest challenges we face today were produced by design and must be solved by design. They originated in the optimism of the industrial revolution and to tackle them we have to understand our place in history, embrace the optimism that got us here and ‘design’ our way out.
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Global Marketer WeekMarketing structureMarketing operationsWFA Global Marketer Week '23 | Rupen Desai: Regenerative marketing: Biggest opportunity of our time?
Read more about "WFA Global Marketer Week '23 | Rupen Desai: Regenerative marketing: Biggest opportunity of our time?"Rupen Desai provokes the need to move from extractive growth to a different value creation model, one where people, the planet and prosperity, all thrive together, never one at the cost of one another.
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CreativityGlobal Marketer WeekMarketing technologyGamingDigital media transformationMarketing technologyWFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth
Read more about "WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth"Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable growth for brands, people and planet.
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Marketing procurementMarketing procurementSourcing Forum meeting (April 2023)
Read more about "Sourcing Forum meeting (April 2023)"Overview of the Sourcing Forum held in-person in Istanbul as part of Global Marketer Week, 26th April 2023
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Cross-media measurementAn update on the advertisers’ approach to cross-media measurement
Read more about "An update on the advertisers’ approach to cross-media measurement"Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new cross-media measurement concept.
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Advertising & policyBrand purposeDigital policyBrand reputationGlobal Marketer WeekInclusive marketingDigital media transformationMarketing operationsBrands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
Read more about "Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy"WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas; marketing and children, influencer marketing, data ethics, diversity and inclusion, responsible media and environmental sustainability.
While 87% say they are increasingly critical, only 47% link their frameworks to ESG goals.
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WFA Annual Report 2022
Read more about "WFA Annual Report 2022"An overview of WFA’s key projects and initiatives from 2022
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Global Marketer WeekWFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
Read more about "WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0"Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering competition, accountability, responsibility, sustainability, and people.
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Brand purposeBrand reputationCross-media measurement
WFA issues Global Media Charter 3.0
Read more about "WFA issues Global Media Charter 3.0"The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering competition, accountability, responsibility, sustainability and people.
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Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekSustainabilityMarketing operationsWFA launches Sustainable Marketing 2030 to close the gap between intent and action
Read more about "WFA launches Sustainable Marketing 2030 to close the gap between intent and action"Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has grown
Forty-one percent say they now have a sustainability story they are proud to communicate, up from 25% in 2021
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Advertising & policyMedia & analyticsWFA Survey: A Closer Look at Data Clean Rooms
Read more about "WFA Survey: A Closer Look at Data Clean Rooms"In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies. As a result, advertisers have felt the need to seek alternative solutions for data-driven advertising and measurement, such as clean rooms, which offer a secure and privacy-compliant environment for data analysis and activation.
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Cross-media measurementSpotlight: Reach Curves Gone Rogue
Read more about "Spotlight: Reach Curves Gone Rogue"A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)
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Advertising & policySustainabilityBeware advertisers, the EU has a new plan to limit hot air around environmental claims
Read more about "Beware advertisers, the EU has a new plan to limit hot air around environmental claims"Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the newly proposed EU Directive on Green Claims and its consequences for advertisers and consumers
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Agency managementSaving money without reducing your impact
Read more about "Saving money without reducing your impact"Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory International, explains how to reduce costs without reducing long-term business growth or affecting your agency relationships.
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Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekSustainabilityHow do you create sustainable growth? 3 more experts share their views
Read more about "How do you create sustainable growth? 3 more experts share their views"Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of sustainable growth
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Advertising & policyBrand purposeWFA Better Marketing Pod Ep 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
Read more about "WFA Better Marketing Pod Ep 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé"WFA podcast host, David Wheldon, speaks with Rob Cameron, Global Head of Public Affairs at Nestlé, about what can marketers do to drive the sustainability agenda and the role of business in achieving the SDGs.
