Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force for positive change both internally and among consumers.

WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.

The pandemic has changed everything but what new priorities, behaviours or ways of working from the last two years would jury members for the Global Marketer of the Year retain for the future?

Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David Wheldon

WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.

Is marketing at odds with sustainability? Thomas Lingard, Global Climate & Environment Director, Unilever, shares his view on how marketers can be a positive force for change.

We asked three leading CMOs how their organisation was taking action to improve the sustainability of their messages and their products.

Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change

WFA launches framework to help marketers lead on climate change challenge

New research suggests marketers lag corporate progress on the sustainability journey

Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must first look at how they are set-up, says Marketing Week Editor-in-Chief, Russell Parsons.