Fashion brand Everlane was making claims about the recycled content in its clothes and the fact that dyes used were “safer for the environment”. The US regulator had to decide if they were credible.

Inga’s social media ads for its reusable paper towel products included a claim that it is a “zero waste” solution and "really good for the planet". Did the regulator believe it?

A visual in an ad for coffee brand Lavazza attracted a complaint to the Jury for Advertising Ethics as it appeared to suggest that drinking the brand would aid planet protection. Their verdict is here.

An Audiovisual ad in New Zealand featured a controversial voiceover for Firstgas Group. The claim that the company is ‘ensuring our gas is going zero carbon’ attracted complaints arguing that this was not yet possible. Were they right?

Beech-Nut Nutrition promoted its products via TV and online ads in the US, claiming that “glass is nature’s safest container” and that “Glass is the ultimate in sustainability”, find out if they were right to do so here.

In this recording, System1’s Chief Innovation Officer, Orlando Wood, shares insights from his latest book, Look out, published by the IPA.

In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when the world met in Paris to chart a new, more ambitious course to prevent catastrophic climate change.

The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often strikingly consistent. One of the clearest threads remains the ever-present need for transformation, says Rob Dreblow, WFA Global Head of Marketing Services.

This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies responded. 14 were already signatories.