Beech-Nut Nutrition promoted its products via TV and online ads in the US, claiming that “glass is nature’s safest container” and that “Glass is the ultimate in sustainability”, find out if they were right to do so here.

In this recording, System1’s Chief Innovation Officer, Orlando Wood, shares insights from his latest book, Look out, published by the IPA.

In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when the world met in Paris to chart a new, more ambitious course to prevent catastrophic climate change.

The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often strikingly consistent. One of the clearest threads remains the ever-present need for transformation, says Rob Dreblow, WFA Global Head of Marketing Services.

This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies responded. 14 were already signatories. 

Overview of the CMO Forum held remotely on September 8, 2021.

Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first marketing and sustainability study created in partnership with 34 national advertiser associations.

We asked three leading CMOs how their organisation was taking action to improve the sustainability of their messages and their products.

Guest speaker Christoph Dölitzsch from Latana shares insight on how people’s views of sustainability differ around the world.

We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy agendas.