The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the costs of using agency services might look like globally.

Today we announce that GARM will discontinue its activities.

Shannon Kalkstein, Global Head of U-Studio and UniAdapt at Unilever, has been named as the new chair of the WFA’s In-House Forum.

Knowledge Spotlights is a series of new courses on key digital marketing topics, designed to help WFA members succeed and boost the skills of emerging marketing leaders. Laura Forcetti explains.

Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and reputation.

WFA launches model Framework for Positive Marketing Behaviours to help foster collaboration and enable marketers to better manage risk and opportunity in a polarised world.

Asmita Dubey, the Chief Digital and Marketing Officer at L’Oréal and the current WFA Global Marketer of the Year, and Jenny Rooney, Chief Experience Officer at Adweek, are the final two speakers for this year’s Global Marketer Conference.

A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media Services, explains how WFA is supporting the global rollout.

Mathias Chaillou, Chief Media Officer at L’Oréal, is to become co-chair of the WFA’s Media Forum, working alongside current chair Isabel Massey, VP Global Media & Content at Diageo.

Asmita Dubey, Chief Digital and Marketing Officer (CDMO) at L’Oréal, has been named as the 2023 WFA Global Marketer of the Year. She was one of five shortlisted candidates and topped the combined public and expert jury vote.