Posts about Marketing operations

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Sir Martin Sorrell: 10 observations on the business impact of COVID-19
    Expert opinion
    Marketing structureMarketing operations

    Sir Martin Sorrell: 10 observations on the business impact of COVID-19

    Sir Martin Sorrell

    S4 Capital's Sir Martin Sorrell shares his reflections on how COVID-19 is changing businesses.

    Read more about "Sir Martin Sorrell: 10 observations on the business impact of COVID-19"
  2. Survey: Covid-19 global response (April 2020)
    Benchmark
    Trends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategy

    Survey: Covid-19 global response (April 2020)

    WFA

    The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.

    Read more about "Survey: Covid-19 global response (April 2020)"
  3. Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
    Press releasesBenchmark
    Marketing operations

    Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker

    WFA

    Investment down in all channels, with TV suffering a 33% fall

    Crisis accelerates change in the way marketing organisations operate

    Read more about "Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker"
  4. Global Marketing Operations 2020
    Benchmark
    Marketing structureMarketing operationsMarketing organisation

    Global Marketing Operations 2020

    WFA, Flock

    This document provides an overview of results of a study into marketing operations amongst WFA members, run in March 2020.

    Read more about "Global Marketing Operations 2020"
  5. Webinar: A Marketer's guide to digital ad fraud
    Video
    Digital policyBrand reputationMarketing effectivenessMarketing technologyMarketing operationsMarketing technology

    Webinar: A Marketer's guide to digital ad fraud

    WFA

    This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.

    Read more about "Webinar: A Marketer's guide to digital ad fraud"
  6. Webinar+: Customer Experience in the New Normal
    Video
    Marketing effectivenessMarketing technologyCMO ForumMarketing operationsMarketing technology

    Webinar+: Customer Experience in the New Normal

    WFA

    In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper emotional journey, facilitating choice or improving loyalty.

    Read more about "Webinar+: Customer Experience in the New Normal"
  7. Webinar: An advertiser's guide to OTT media in APAC
    Video
    Marketing effectivenessCMO ForumMarketing operations

    Webinar: An advertiser's guide to OTT media in APAC

    WFA

    This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.

    Read more about "Webinar: An advertiser's guide to OTT media in APAC"
  8. Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis
    Press releases
    Marketing operations

    Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis

    WFA

    WFA compendium collates best-practice examples of how marketing teams are developing campaigns in response to the crisis

    Read more about "Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis"
  9. Survey: Covid-19 global response (March 2020)
    Benchmark
    Trends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategy

    Survey: Covid-19 global response (March 2020)

    WFA

    This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.

    Read more about "Survey: Covid-19 global response (March 2020)"
  10. Webinar+: Crisis clinic - Managing your media in the Covid epidemic
    Video
    Marketing strategyMarketing operationsMarketing strategy

    Webinar+: Crisis clinic - Managing your media in the Covid epidemic

    WFA, Ebiquity, DigitalDecisions

    This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are expecting the media markets to evolve, and how you can respond.

    Read more about "Webinar+: Crisis clinic - Managing your media in the Covid epidemic"
  11. Webinar: In-housing Programmatic Media Success
    Video
    Ad techIn-housingMarketing structureMarketing operations

    Webinar: In-housing Programmatic Media Success

    WFA, Infectious Media

    This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the tech, process, data and people need to work together to form an efficient in-house operation.

    Read more about "Webinar: In-housing Programmatic Media Success"
  12. Corporate Sustainability Survey Report
    Benchmark
    Brand reputationMedia & analyticsMarketing strategyMarketing operationsMarketing strategy

    Corporate Sustainability Survey Report

    WFA

    This WFA member survey covers our member's corporate sustainability practices.

    Read more about "Corporate Sustainability Survey Report"
  13. Benchmark: Managing slow moving or obsolete (SLOB) products
    Benchmark
    Marketing procurementMarketing operationsMarketing procurement

    Benchmark: Managing slow moving or obsolete (SLOB) products

    WFA

    This WFA member benchmark covers how WFA members handle slow moving or obsolete (SLOB) products.

    Read more about "Benchmark: Managing slow moving or obsolete (SLOB) products"
  14. Survey: Media Planning & Buying Management Tools
    Benchmark
    Marketing procurementMarketing operationsMarketing procurement

    Survey: Media Planning & Buying Management Tools

    WFA

    A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by our network. This benchmark report includes the consolidated feedback from 19 respondents.

    Read more about "Survey: Media Planning & Buying Management Tools"
  15. Benchmark: Naming Agency recommendations
    Benchmark
    Digital media transformationMarketing operations

    Benchmark: Naming Agency recommendations

    WFA

    WFA member benchmark on naming agency recommendations.

    Read more about "Benchmark: Naming Agency recommendations"
  16. CMO Forum meeting overview (June 2019)
    Event reports
    Marketing structureCannes LionsCMO ForumMarketing operations

    CMO Forum meeting overview (June 2019)

    WFA

    Overview of the CMO Forum held on June 20th, 2019 in Cannes

    Read more about "CMO Forum meeting overview (June 2019)"
  17. The hidden gem: How clients benefit from long-term partnerships
    Report
    Agency managementMarketing procurementMarketing strategyMarketing operationsMarketing organisationMarketing procurementMarketing strategy

    The hidden gem: How clients benefit from long-term partnerships

    Agency Mania Solutions

    Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration and institutional knowledge.

    Please log in to access this content.

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  18. Knowledge Spotlight: How to turn content into revenue
    Video
    Content marketingMarketing operations

    Knowledge Spotlight: How to turn content into revenue

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    Read more about "Knowledge Spotlight: How to turn content into revenue"
  19. Five common pitfalls of in-housing marketing services
    Expert opinion
    Marketing strategyMarketing structureMarketing capabilitiesMarketing operationsMarketing strategy

    Five common pitfalls of in-housing marketing services

    APR, Ebiquity, The Observatory

    While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly wrong. APR Consulting Company, Ebiquity and The Observatory International explain.

    Read more about "Five common pitfalls of in-housing marketing services"
  20. Sourcing Forum meeting overview (April 2019)
    Event reports
    Marketing procurementMarketing operationsMarketing procurement

    Sourcing Forum meeting overview (April 2019)

    WFA

    Overview of the Sourcing Forum held on April 24th, 2019 in Shanghai.

    Read more about "Sourcing Forum meeting overview (April 2019)"
  21. Benchmark on launch strategies
    Benchmark
    Marketing strategyCMO ForumMarketing operationsMarketing strategy

    Benchmark on launch strategies

    WFA

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on launch strategies"