Posts about Marketing technology

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Webinar: A Marketer's guide to digital ad fraud
    Video
    Digital policyBrand reputationMarketing effectivenessMarketing technologyMarketing operationsMarketing technology

    Webinar: A Marketer's guide to digital ad fraud

    WFA

    This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.

    Read more about "Webinar: A Marketer's guide to digital ad fraud"
  2. Webinar+: Customer Experience in the New Normal
    Video
    Marketing effectivenessMarketing technologyCMO ForumMarketing operationsMarketing technology

    Webinar+: Customer Experience in the New Normal

    WFA

    In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper emotional journey, facilitating choice or improving loyalty.

    Read more about "Webinar+: Customer Experience in the New Normal"
  3. Webinar: Making the most of Dynamic Creative Optimisation (DCO)
    Video
    Ad techMarketing procurementMarketing technologyMarketing procurementMarketing technology

    Webinar: Making the most of Dynamic Creative Optimisation (DCO)

    WFA

    This webinar covers how to create a unified operating model that brings creative and media closer.

    Read more about "Webinar: Making the most of Dynamic Creative Optimisation (DCO)"
  4. Driving brand value with emotional intelligence in content
    Report
    Media & analyticsMarketing technologyAIMarketing technology

    Driving brand value with emotional intelligence in content

    WFA

    This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

    Read more about "Driving brand value with emotional intelligence in content"
  5. Benchmark: Customer Data Platforms (CDP)
    Benchmark
    Marketing technologyMarketing structureMarketing technology

    Benchmark: Customer Data Platforms (CDP)

    WFA

    This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms.

    Read more about "Benchmark: Customer Data Platforms (CDP)"
  6. Benchmark: Buying Channels
    Benchmark
    Marketing procurementMarketing technologyMarketing procurementMarketing technology

    Benchmark: Buying Channels

    WFA

    This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related processes.

    Read more about "Benchmark: Buying Channels"
  7. Can blockchain solve some of marketing’s biggest problems?
    Expert opinionVideo
    Ad techMarketing technologyMarketing technology

    Can blockchain solve some of marketing’s biggest problems?

    Greg Paull, Co-founder & Principal, R3

    The lack of transparency, fraud, brand safety and privacy are costing marketers billions each year. In a recent WFA webinar, R3's Greg Paull explained how some marketers are experimenting with technologies like blockchain to close gaps in the process.

    Read more about "Can blockchain solve some of marketing’s biggest problems?"
  8. Webinar: Digital Asset Management
    Video
    Trends & forecastsMarketing procurementMarketing technologyMarketing capabilitiesMarketing organisationMarketing procurementMarketing technology

    Webinar: Digital Asset Management

    WFA

    The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation economy, “always on” campaigns and an increasingly complex network of marketing channels, there are now close to 7000 technology vendors pushing disruptive innovation. Few companies really understand the modern marketing landscape and finding a good explanation of how it all fits together is a real challenge.

    Read more about "Webinar: Digital Asset Management"
  9. Webinar: Blockchain in Marketing
    Video
    Trends & forecastsAd techMarketing technologyMarketing technology

    Webinar: Blockchain in Marketing

    WFA, R3

    During this webinar you can hear from Greg Paull, Principal & Co-Founder, R3, as he offers a global overview of the current Blockchain landscape including a guide to some of the more prominent players in the space.

    Read more about "Webinar: Blockchain in Marketing"
  10. Benchmark: Category management - Stock images
    Benchmark
    Marketing procurementMarketing technologyMarketing procurementMarketing technology

    Benchmark: Category management - Stock images

    WFA

    This WFA member benchmark covers how brands are sourcing, obtaining transparency and what tools they are using to manage stock images.

    Read more about "Benchmark: Category management - Stock images"
  11. APAC Programmatic Maturity Report 2018
    BenchmarkReport
    Ad techMarketing technologyDigital media transformationMarketing technology

    APAC Programmatic Maturity Report 2018

    WFA, Infectious Media

    WFA member report. For additional details, please log in.

    Read more about "APAC Programmatic Maturity Report 2018"
  12. Benchmark: Programmatic Practice & Proficiency in APAC
    Benchmark
    Trends & forecastsMarketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology

    Benchmark: Programmatic Practice & Proficiency in APAC

    WFA

    23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic practices and proficiency

    Read more about "Benchmark: Programmatic Practice & Proficiency in APAC"
  13. WFA study ranks countries by programmatic maturity
    Press releasesBenchmark
    Marketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology

    WFA study ranks countries by programmatic maturity

    WFA

    Advertisers need to tailor approach according to market development

    Read more about "WFA study ranks countries by programmatic maturity"
  14. DGX meeting overview (September 2018)
    Event reports
    Advertising & policyDigital policyAd techPrivacy & techGDPRMarketing technologyMarketing technology

    DGX meeting overview (September 2018)

    WFA

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

    Read more about "DGX meeting overview (September 2018)"
  15. ABCs of clients in control
    Expert opinion
    Marketing technologyMarketing technology

    ABCs of clients in control

    Ranji David

    Is blockchain technology the silver bullet that marketing organisations need right now?

    Read more about "ABCs of clients in control"
  16. Survey on the Future of Programmatic Media
    Benchmark
    Advertising & policyDigital policyAd techMedia & analyticsData governancePrivacy & techGDPRMarketing technologyDigital media transformationMarketing technology

    Survey on the Future of Programmatic Media

    WFA, DataXu

    WFA member survey. For additional details, please log in.

    Read more about "Survey on the Future of Programmatic Media"
  17. Benchmark on Ad pre-testing
    Benchmark
    Ad techMedia & analyticsMarketing technologyDigital media transformationMarketing technology

    Benchmark on Ad pre-testing

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ad pre-testing"
  18. Survey on Global Ad Viewability & Ad Fraud levels
    BenchmarkReport
    Trends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA, Ebiquity

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
  19. Recommendations to master data & tech (2017)
    Report
    Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology

    Recommendations to master data & tech (2017)

    WFA

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model choices; how they might adopt processes to better exploit data, and how can this account for global vs local structures.

    Read more about "Recommendations to master data & tech (2017)"
  20. Considerations on the road to digital transformation (2017)
    Event reportsReport
    Marketing technologyCMO ForumDigital media transformationMarketing technology

    Considerations on the road to digital transformation (2017)

    WFA

     Members only content. Please log in to view.

    Read more about "Considerations on the road to digital transformation (2017)"
  21. Survey on Digital Transformation
    Benchmark
    Marketing strategyMarketing technologyCMO ForumDigital media transformationMarketing strategyMarketing technology

    Survey on Digital Transformation

    WFA, The Digital Consultancy

    The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer behaviour and the competitive advantage being sought by managing these changes, both internally and externally, increasingly known as ‘digital transformation’.

    Read more about "Survey on Digital Transformation"