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Advertising & policyMarketing organisationBenchmark: Social media compromises/hacks
Read more about "Benchmark: Social media compromises/hacks"WFA member benchmark on how to manage social media hacks
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Advertising & policyBenchmark: Tracking media in-feed on social platforms
Read more about "Benchmark: Tracking media in-feed on social platforms"WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
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Advertising & policyDigital policyPrivacy & techMarketing effectivenessDGX Benchmark: Google Analytics (July 2022)
Read more about "DGX Benchmark: Google Analytics (July 2022)"WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.
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CMO ForumMarketing capabilitiesMarketing organisationBenchmark: Recommended online training platforms (digital marketing skills)
Read more about "Benchmark: Recommended online training platforms (digital marketing skills)"WFA member benchmark on recommended online training platforms that help develop digital marketing skills
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Agency managementBenchmark: Media agency first party data liability caps
Read more about "Benchmark: Media agency first party data liability caps"A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to establish some benchmarks on the topic of liability caps to cover any data breaches that may arise.
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Benchmark: Recommended brand activation agencies in Germany
Read more about "Benchmark: Recommended brand activation agencies in Germany"WFA member benchmark on recommended brand activation agencies in Germany.
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Marketing effectivenessBenchmark: Purchase funnel media investment allocation for fast moving CPGs
Read more about "Benchmark: Purchase funnel media investment allocation for fast moving CPGs"A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage of the purchase funnel for fast moving CPGs.
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Benchmark: Market research - challenges and solutions in sharing Nielsen’s data
Read more about "Benchmark: Market research - challenges and solutions in sharing Nielsen’s data"WFA member benchmark on the challenges and solutions in sharing Nielsen’s data.
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Benchmark: Sourcing approach to agency pitch
Read more about "Benchmark: Sourcing approach to agency pitch"This WFA member benchmark examined the current sourcing approach to agency pitch.
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Retail media & ecommerceExplosive eCommerce growth drives need for improved brand and performance integration
Read more about "Explosive eCommerce growth drives need for improved brand and performance integration"eCommerce-focused multinationals are spending significantly more on performance ads than brand messages
Increasing focus on profit improvements as advertisers evolve their approach
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Marketing procurementMarketing structureMarketing procurementBenchmark: Global Category Management – Influencer Marketing
Read more about "Benchmark: Global Category Management – Influencer Marketing"This WFA member benchmark examined the category management of Influencer Marketing
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Marketing procurementMarketing structureMarketing procurementBenchmark: Recruitment of marketing sourcing talent
Read more about "Benchmark: Recruitment of marketing sourcing talent"WFA member benchmark on recruiting marketing sourcing talent
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Marketing procurementMarketing procurementBenchmark: innovation funds in media/marketing
Read more about "Benchmark: innovation funds in media/marketing"WFA member benchmark on current practices regarding innovation funds in media and/or marketing
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Marketing procurementMarketing procurementBenchmark: crowdsourced platform in Russia
Read more about "Benchmark: crowdsourced platform in Russia"WFA member benchmark on crowdsourced platforms of freelancers operating in Russia
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Marketing procurementMarketing procurementBenchmark: payment solutions / cashback
Read more about "Benchmark: payment solutions / cashback"WFA member benchmark on payment solutions/cashback
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Benchmark: legal training for marketing procurement teams
Read more about "Benchmark: legal training for marketing procurement teams"WFA member benchmark on how to upskill marketing procurement teams in legal/contract management
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Agency managementBenchmark: Media indemnities
Read more about "Benchmark: Media indemnities"A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities when used on platforms.
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Marketing effectiveness
Benchmark: Digital Advertising Testing Protocols & Partners
Read more about "Benchmark: Digital Advertising Testing Protocols & Partners"A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to developing/selecting winning content all the way to measuring the impact of the digital campaign.
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Benchmark: Global Category Management – Market Research & Insights
Read more about "Benchmark: Global Category Management – Market Research & Insights"This WFA member benchmark examined the category management of Market Research & Insights
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Benchmark: Trends agencies and partners
Read more about "Benchmark: Trends agencies and partners"A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies or partners that cover trends.
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Inclusive marketingWorld Economic Forum new benchmark on diversity and inclusion in media and entertainment
Read more about "World Economic Forum new benchmark on diversity and inclusion in media and entertainment"The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion (DE&I) and will reward progress with trust and loyalty.
