Posts about Benchmark

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark: Global Category Management – POS & displays
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Global Category Management – POS & displays

    WFA

    This WFA member benchmark examined the category management of POS & displays.

    Read more about "Benchmark: Global Category Management – POS & displays"
  2. WFA Benchmark: Web tracking in a cookieless world
    Benchmark
    Advertising & policyCross-media measurementMarketing effectivenessMarketing technologyMarketing technology

    WFA Benchmark: Web tracking in a cookieless world

    WFA

    A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their analytics platform (Adobe) is tracking fewer and fewer people as time goes on. This has made it harder for them to accurately report business results and optimize their campaigns.

    Read more about "WFA Benchmark: Web tracking in a cookieless world"
  3. Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
    Benchmark
    Cross-media measurementMedia & analyticsMarketing technologyMarketing technology

    Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath

    WFA

    A WFA member was looking for reviews of GMP365

    Read more about "Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath"
  4. Benchmark: Exploring Innovative Agency Models
    Benchmark
    Agency managementMarketing structure

    Benchmark: Exploring Innovative Agency Models

    WFA

    A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member therefore wanted to know if others have a model in place for working with multiple agencies.

    Read more about "Benchmark: Exploring Innovative Agency Models"
  5. Benchmark: Negotiations with tech titans or big digital platforms
    Benchmark
    Marketing procurementValue of advertisingMarketing procurement

    Benchmark: Negotiations with tech titans or big digital platforms

    WFA

    WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.

    Read more about "Benchmark: Negotiations with tech titans or big digital platforms"
  6. Marketing facing “worst-ever” talent crisis
    Press releasesBenchmarkReport
    Marketing capabilitiesMedia transformation

    Marketing facing “worst-ever” talent crisis

    WFA

    Data and analytics, eCommerce and measurement top skills shortage

    Over-specialisation, poor training and talent management key reasons for lack of staff development  

    Read more about "Marketing facing “worst-ever” talent crisis"
  7. Benchmark: Online communities and advisory boards
    Benchmark
    Marketing effectiveness

    Benchmark: Online communities and advisory boards

    WFA

    A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards

    Read more about "Benchmark: Online communities and advisory boards"
  8. Benchmark: Social media compromises/hacks
    Benchmark
    Advertising & policyMarketing organisation

    Benchmark: Social media compromises/hacks

    WFA

    WFA member benchmark on how to manage social media hacks

    Read more about "Benchmark: Social media compromises/hacks"
  9. Benchmark: Tracking media in-feed on social platforms
    BenchmarkGuides & templates
    Advertising & policy

    Benchmark: Tracking media in-feed on social platforms

    WFA

    WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms

    Read more about "Benchmark: Tracking media in-feed on social platforms"
  10. DGX Benchmark: Google Analytics (July 2022)
    Benchmark
    Advertising & policyDigital policyPrivacy & techMarketing effectiveness

    DGX Benchmark: Google Analytics (July 2022)

    WFA

    WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.

    Read more about "DGX Benchmark: Google Analytics (July 2022)"
  11. Benchmark: Recommended online training platforms (digital marketing skills)
    Benchmark
    CMO ForumMarketing capabilitiesMarketing organisation

    Benchmark: Recommended online training platforms (digital marketing skills)

    WFA

    WFA member benchmark on recommended online training platforms that help develop digital marketing skills

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  12. Benchmark: Media agency first party data liability caps
    Benchmark
    Agency management

    Benchmark: Media agency first party data liability caps

    WFA

    A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to establish some benchmarks on the topic of liability caps to cover any data breaches that may arise.

    Read more about "Benchmark: Media agency first party data liability caps"
  13. Benchmark: Recommended brand activation agencies in Germany
    Benchmark

    Benchmark: Recommended brand activation agencies in Germany

    WFA

    WFA member benchmark on recommended brand activation agencies in Germany.

    Read more about "Benchmark: Recommended brand activation agencies in Germany"
  14. Benchmark: Purchase funnel media investment allocation for fast moving CPGs
    Benchmark
    Marketing effectiveness

    Benchmark: Purchase funnel media investment allocation for fast moving CPGs

    WFA

    A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage of the purchase funnel for fast moving CPGs.

    Read more about "Benchmark: Purchase funnel media investment allocation for fast moving CPGs"
  15. Benchmark: Market research - challenges and solutions in sharing Nielsen’s data
    Benchmark

    Benchmark: Market research - challenges and solutions in sharing Nielsen’s data

    WFA

    WFA member benchmark on the challenges and solutions in sharing Nielsen’s data. 

    Read more about "Benchmark: Market research - challenges and solutions in sharing Nielsen’s data"
  16. Benchmark: Sourcing approach to agency pitch
    Benchmark

    Benchmark: Sourcing approach to agency pitch

    WFA

    This WFA member benchmark examined the current sourcing approach to agency pitch.

    Read more about "Benchmark: Sourcing approach to agency pitch"
  17. Explosive eCommerce growth drives need for improved brand and performance integration
    Press releasesBenchmarkReport
    Retail media & ecommerce

    Explosive eCommerce growth drives need for improved brand and performance integration

    WFA

    eCommerce-focused multinationals are spending significantly more on performance ads than brand messages

    Increasing focus on profit improvements as advertisers evolve their approach

    Read more about "Explosive eCommerce growth drives need for improved brand and performance integration"
  18. Benchmark: Global Category Management – Influencer Marketing
    Benchmark
    Marketing procurementMarketing structureMarketing procurement

    Benchmark: Global Category Management – Influencer Marketing

    WFA

    This WFA member benchmark examined the category management of Influencer Marketing

    Read more about "Benchmark: Global Category Management – Influencer Marketing"
  19. Benchmark: Recruitment of marketing sourcing talent
    Benchmark
    Marketing procurementMarketing structureMarketing procurement

    Benchmark: Recruitment of marketing sourcing talent

    WFA

    WFA member benchmark on recruiting marketing sourcing talent

    Read more about "Benchmark: Recruitment of marketing sourcing talent"
  20. Benchmark: innovation funds in media/marketing
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: innovation funds in media/marketing

    WFA

    WFA member benchmark on current practices regarding innovation funds in media and/or marketing

    Read more about "Benchmark: innovation funds in media/marketing"
  21. Benchmark: crowdsourced platform in Russia
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: crowdsourced platform in Russia

    WFA

    WFA member benchmark on crowdsourced platforms of freelancers operating in Russia

    Read more about "Benchmark: crowdsourced platform in Russia"