Benchmark: Global Category Management – Market Research & Insights
Marketing Organisation & Strategy
1 minute read
This WFA member benchmark examined the category management of Market Research & Insights
Article details
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WFA
Benchmarks & surveys
29 March 2022
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In this survey, WFA members were asked a series of questions in relation to the category management of Market Research & Insights.
All respondents were in a marketing procurement role. 42 respondents from 40 different companies took part, representing over 9 different industry sectors.
Members can download the full document here.
Article details
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WFA
Benchmarks & surveys
29 March 2022
