Related content
-
Marketing technologyIntegrated marketingDigital transformationMarketing operationsMarketing technologyMarketing technology
WFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
In this episode of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and…
-
CreativityMarketing technologyAIBrand purposeBrand reputationDigital transformationMarketing technologyMarketing technology
How to build better brands?
CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.
-
Digital transformation
Back to digital basics with WFA
Knowledge Spotlights is a series of new courses on key digital marketing topics, designed to help WFA members succeed and boost the…
-
Marketing technologyIntegrated marketingDigital transformationMarketing operationsMarketing technologyMarketing technology
WFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon
In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation,…
-
CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology
APAC Spotlight: Creative briefing - using AI to stoke EI
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
-
CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology
Spotlight: Creative briefing - using AI to stoke EI
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
-
Integrated marketingDigital transformationMarketing operationsMedia transformation
WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta
WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand…
-
Integrated marketingDigital transformationMarketing operationsMedia transformation
WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and…
-
CreativityMarketing technologyGamingDigital transformationMarketing technologyMarketing technology
WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth
Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…
-
Brand safetyDigital policyBrand safetyMarketing to childrenDiversity & InclusionBrand purposeBrand reputationDigital transformationMarketing operations
Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…
-
CreativityDigital transformationMarketing operations
New speakers announced at WFA Global Marketer Week in Istanbul
The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…
-
Marketing technologyBrand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technology
Cristina Diezhandino named WFA Global Marketer of the Year 2022
Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…