WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
Overview of the WFA Sourcing Forum meeting, held remotely on 26th February 2025.
Overview of the WFA CMO Forum meeting held in person in Singapore on the 4th of March.
Are you a marketing leader looking to stay ahead of the curve in an AI-driven world? The Infosys CMO Radar 2024 infographic…
WFA member benchmark exploring the use of global marketing organisation consultancies
More than 2,000 delegates from over 40 countries set to benefit from trends, insights and networking opportunities at the event in…
As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable…
In this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington…
AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
Defining marketing effectiveness is key if marketers are to justify investment and deliver on the profession’s promise of…
WFA chats to the Chief Marketing & Digital Officer for L’Oréal South Asia Pacific, Middle East & North Africato…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
Overview of the In-House forum held remotely on 23rd January 2025
WFA has launched a new Transparency Tool, in partnership with Ebiquity, designed to help benchmark contact transparency across key…
On the 21st of January 2025, the WFA community was invited to the Google offices in Singapore for an evening of insights and…
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 4 February 2025
From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can…
For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
Discover the Future of Cross-Media Measurement
Setting standards that effectively protect minors in digital environments.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…