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CreativityBrand reputation
Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?
Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the decline in creative effectiveness that is threatening the…
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Brand purposeBrand reputationOrganisation & structure
My top 10 take-outs from talking to marketing's brightest minds
The biggest brains in marketing offer their top tips to smarter, more effective marketing. David Wheldon highlights 10 great pieces…
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CreativityBrand purposeBrand reputation
WFA introduces Global Marketer Hall of Fame
The initiative celebrates leaders who have been nominated for WFA's Global Marketer of the…
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CreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectiveness
WFA launches Global Marketer of the Year 2022
Partners with The Drum to celebrate global and regional marketers and the work…
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Marketing capabilitiesMarketing operations
Take note: 5 back-to-school lessons for marketers
Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard and WFA President, shares five lessons to help marketers…
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Value of advertisingMarketing procurement
Benchmark: Negotiations with tech titans or big digital platforms
WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.
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Media governanceMarketing capabilitiesMedia transformation
Marketing facing “worst-ever” talent crisis
Data and analytics, eCommerce and measurement top skills shortage
Read more about "Marketing facing “worst-ever” talent crisis"
Agency managementAgency rostersOrganisation & structureAgency Roster Transformation
In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges
Agency managementAgency rostersOrganisation & structureAgency rosters face ongoing reform and revamps
In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows…
Marketing procurementSourcing Forum meeting overview (June 2022)
Overview of the Sourcing Forum held remotely on June 30, 2022.
Marketing technologyMarketing technologyMarketing technologyMedia Forum APAC (June 2022) eCommerce in South-East Asia
Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a…
Benchmark: Recommended brand activation agencies in Germany
WFA member benchmark on recommended brand activation agencies in Germany.