Posts about Marketing Organisation & Strategy

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  1.    Benchmark: Global Category Management – Digital production & publishing
    Marketing procurement

    Benchmark: Global Category Management – Digital production & publishing

    This WFA member benchmark examines the category management of digital production & publishing.

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  2.    Benchmark: Market Research & Insights – Recommended agency partners
    Agency evaluation & performanceMarketing procurement

    Benchmark: Market Research & Insights – Recommended agency partners

    WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.

    Read more about "Benchmark: Market Research & Insights – Recommended agency partners"
  3.    Benchmark: Global Category Management – Loyalty & Reward
    Marketing procurement

    Benchmark: Global Category Management – Loyalty & Reward

    This WFA member benchmark examined the category management of Loyalty & Reward.

    Read more about "Benchmark: Global Category Management – Loyalty & Reward"
  4.    Ditch the metaverse FOMO
    Marketing technologyMarketing technologyMarketing technology

    Ditch the metaverse FOMO

    Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory…

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  5.    Sourcing Forum meeting overview (September 2022)
    Marketing procurement

    Sourcing Forum meeting overview (September 2022)

    Overview of the Sourcing Forum held remotely on 28th September, 2022

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  6.    Spotlight: How do you translate happiness into brand success?
    Consumer insight

    Spotlight: How do you translate happiness into brand success?

    Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…

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  7.    What’s the biggest challenge facing marketers right now?

    What’s the biggest challenge facing marketers right now?

    With nominations for WFA Global Marketer of the Year 2022 open until October 16, members of the expert jury were asked to share…

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  8.    Marketing is going through a talent crisis. How can we fix it?

    Marketing is going through a talent crisis. How can we fix it?

    Nearly half of clients, agencies, ad tech and media companies think the industry is facing its “worst-ever crisis” when…

    Read more about "Marketing is going through a talent crisis. How can we fix it?"
  9.    Benchmark: Global Category Management – Adaptation & transcreation
    Marketing procurement

    Benchmark: Global Category Management – Adaptation & transcreation

    This WFA member benchmark examined the category management of adaptation & transcreation

    Read more about "Benchmark: Global Category Management – Adaptation & transcreation"
  10.    Spotlight: Go faster with less
    Marketing operations

    Spotlight: Go faster with less

    Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…

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  11.    Benchmark: Global Category Management – POS & displays
    Marketing procurement

    Benchmark: Global Category Management – POS & displays

    This WFA member benchmark examined the category management of POS & displays.

    Read more about "Benchmark: Global Category Management – POS & displays"
  12.    Why I love marketing procurement
    Marketing procurement

    Why I love marketing procurement

    It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines…

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