Posts about Marketing Organisation & Strategy

Related content

  1.    WFA celebrates 70th anniversary with ‘70 in 70’ initiative
    Marketing operationsOrganisation & structure

    WFA celebrates 70th anniversary with ‘70 in 70’ initiative

    Marketers from Best Buy, Coty, IBM, Kellogg’s, PepsiCo, P&G, Primark, Vodafone, Tata join WFA Executive Committee

    Read more about "WFA celebrates 70th anniversary with ‘70 in 70’ initiative"
  2.    WFA launches Sustainable Marketing 2030 to close the gap between intent and action
    Brand purposeBrand reputationMarketing operations

    WFA launches Sustainable Marketing 2030 to close the gap between intent and action

    Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has…

    Read more about "WFA launches Sustainable Marketing 2030 to close the gap between intent and action"
  3.    New speakers announced at WFA Global Marketer Week in Istanbul
    CreativityDigital transformationMarketing operations

    New speakers announced at WFA Global Marketer Week in Istanbul

    The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…

    Read more about "New speakers announced at WFA Global Marketer Week in Istanbul"
  4.    How do you create sustainable growth? 3 more experts share their views
    Self-regulationBrand purposeBrand reputation

    How do you create sustainable growth? 3 more experts share their views

    Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of…

    Read more about "How do you create sustainable growth? 3 more experts share their views"
  5.    Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments
    Marketing capabilities

    Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments

    WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments

    Read more about "Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments"
  6.    Benchmark: best practices for negotiations with your CRM agency(s)
    Marketing procurement

    Benchmark: best practices for negotiations with your CRM agency(s)

    WFA member benchmark on best practices for negotiations with your CRM agency(s).

    Read more about "Benchmark: best practices for negotiations with your CRM agency(s)"
  7.    WFA names first-ever co-chairs for Planet Pledge

    WFA names first-ever co-chairs for Planet Pledge

    Asahi and Mars leaders will lead efforts to boost action and knowledge of sustainability within marketing organisations around the…

    Read more about "WFA names first-ever co-chairs for Planet Pledge"
  8.    WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
    Media measurementOrganisation & structureMedia transformationData collection & privacyData-driven marketingMarketing effectiveness

    WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies

    Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

    Read more about "WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies"
  9.    Benchmark: marketing budget planning software
    Marketing procurement

    Benchmark: marketing budget planning software

    WFA member benchmark on marketing budget planning software.

    Read more about "Benchmark: marketing budget planning software"
  10.    Benchmark: supplier performance management software
    Marketing procurement

    Benchmark: supplier performance management software

    WFA member benchmark on supplier performance management software.

    Read more about "Benchmark: supplier performance management software"
  11.    Sourcing Forum meeting overview (March 2023)
    Marketing procurement

    Sourcing Forum meeting overview (March 2023)

    Overview of the Sourcing Forum held remotely on 22nd March 2023.

    Read more about "Sourcing Forum meeting overview (March 2023)"
  12.    Spotlight: Turning D&I into an Accountable Media Metric
    Marketing operations

    Spotlight: Turning D&I into an Accountable Media Metric

    D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…

    Read more about "Spotlight: Turning D&I into an Accountable Media Metric"